No. 7 (2024) Scientific electronic journal "Digital Economy"

The article examines the development of behavioral marketing, its
role and significance in the economy, innovative conditions and factors for the
development of this area. A scientific proposal and practical recommendations on the
formation of ways to develop behavioral marketing in our country are presented.

This article analyzes the factors that prevent small business entities
from becoming large businesses and their solutions. In the case of Uzbekistan,
government intervention in the economy, restrictions on the use of bank loans,
financing problems of innovative projects, financial and regulatory obstacles are
considered. Also, the experience of foreign researchers regarding bureaucratic
obstacles, high taxes and market restrictions is presented. As fodder, Fintech, digital
marketing strategies, and small business development methods through financial and
technological inclusion are offered.

This article is devoted to the evaluation of the current state of
innovations in the field of telecommunications in Uzbekistan, analyzes the main
trends in the development of innovations in the field, and considers the problems and
prospects of the development of the telecommunications industry in our country. The
article is based on analysis of statistical data, legislation and open reports of
companies. The results of the research can be used in the development of strategies
for improving innovative activities in the telecommunications industry of Uzbekistan.

The article focuses on restaurant marketing aimed at better
satisfying customer needs. During the study, the authors analyzed the current state of
the restaurant industry in the republic, exploring new business formats and their
innovative concepts, considering various target segments and emerging trends. Based
on market influencing factors and consumer needs, the authors identify several
innovative trends in restaurant marketing activities. The study examines current
development directions, such as the creation of a service ecosystem and the
implementation of Big Data systems. One key area of marketing is the promotion
system, which includes social networks and instant messaging platforms. These tools
simplify numerous procedures in the restaurant business, enhance the ordering
process, help determine restaurant ratings, and facilitate communication between
employees and guests. The authors provide a deeper insight into the role of
innovative technologies, such as artificial intelligence and augmented reality, in the
restaurant industry. They also explore the main trends in cuisine development, taking
into account national culture, traditions, and healthy eating. Significant emphasis is
placed on the quality of nutrition, event marketing as a key element, and the need for
collaborative marketing activities. Thus, utilizing marketing strategies will improve
the quality parameters of restaurants and create favorable conditions for the
development of in-demand restaurant business formats.

This article provides an analysis of the socio-economic
significance of the innovative potential of enterprises of the construction materials
industry in our country, as well as internal and external factors affecting the
innovative potential of enterprises of the construction materials industry. In
addition, the main factors in the development of innovative potential of the
building materials industry are analyzed by the results of scientific research of a
number of world scientists, and the models developed by the author are presented.

According to the theory of microeconomics, economic agents
always make rational decisions. However, according to research by a number of
psychologists and economists, an economic agent does not follow economic
postulates when replacing an existing good with an alternative product of equal value.
This is contrary to the behavior of a rational agent who wants to maximize the level
of utility, which is characteristic of economic theory. This article talks about the
indifference curve theory, which has changed in behavioral economics, and the
characteristics of the property effect that arises among economic agents.

This article examines the features of the mechanism for the
formation and implementation of a marketing strategy in telecommunications
companies. The factors influencing the formation of the marketing strategy of an
individual company are analyzed. A model for implementing a marketing strategy in
a telecommunications company has been developed. The possibility of using
benchmarking in determining the competitive advantage of telecommunications
companies has been identified.

In the conditions of modernization in Uzbekistan, it is of scientific
and practical importance to identify existing shortcomings based on assessing the
effectiveness indicators of any measures and reforms and their timely solution. As in
other areas, assessing the effectiveness of using human resources in enterprise
management makes it possible to determine priority areas for achieving competitive
advantage through the effective organization of production processes in the economic
activities of the enterprise and the optimal use of labor resources owned by the
enterprise This article, based on analysis, highlights the issues of effective use of
human resources in enterprise management, theoretical information and practical
aspects of its methods.

The world economy is entering a transition period. All
companies use online technologies to manipulate information. The speed of
technological transformation is so fast that modern e-commerce is currently
undergoing major changes in the economic environment and is affecting all
industries. The Internet has expanded the scope of corporate activities. The large
volume of business information available through the global network makes it
easy to gather information across companies, divisions, customers, and various
business units, and from an operational or strategic point of view, the virtual
value chain of any company cannot be ignored. In this review article, we have
discussed all aspects of e-commerce including the importance of e-commerce in
the Indian market, contributing factors, benefits, challenges, and scope.