REVVING OPINIONS: A COMPARATIVE STUDY OF CUSTOMER PERCEPTION IN HONDA AND ROYAL ENFIELD TWO-WHEELER BRANDS
Abstract
This comparative study delves into the nuanced realm of customer perception within the two-wheeler industry, focusing on the contrasting dynamics of Honda and Royal Enfield brands. "Revving Opinions" explores the multifaceted factors influencing customer perspectives, encompassing aspects such as brand image, product quality, customer service, and overall satisfaction. Through a comprehensive analysis, this research aims to unravel the distinctive characteristics that shape customer perceptions and preferences in the context of these two prominent two-wheeler brands.
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Abstract
This comparative study delves into the nuanced realm of customer perception within the two-wheeler industry, focusing on the contrasting dynamics of Honda and Royal Enfield brands. "Revving Opinions" explores the multifaceted factors influencing customer perspectives, encompassing aspects such as brand image, product quality, customer service, and overall satisfaction. Through a comprehensive analysis, this research aims to unravel the distinctive characteristics that shape customer perceptions and preferences in the context of these two prominent two-wheeler brands.
References
S. Ramamoorthy (2016), Customer Satisfaction towards TVS Bikes in Madurai City, published in Shanlax International Journal of Arts, Science & Humanities, Vol.3, No.3, January 2016, pp.119.
Priyanka Jain (2015) A Study of Customer Satisfaction of Two Wheelers on Yamana, published in IOSR Journal of Business and Management (IOSR-JBM), vol.7, Issue 8, Ver.II, Aug-2015, pp.08-19.
