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REVVING OPINIONS: A COMPARATIVE STUDY OF CUSTOMER PERCEPTION IN HONDA AND ROYAL ENFIELD TWO-WHEELER BRANDS

Prof. Subhan Rani

This comparative study delves into the nuanced realm of customer perception within the two-wheeler industry, focusing on the contrasting dynamics of Honda and Royal Enfield brands. "Revving Opinions" explores the multifaceted factors influencing customer perspectives, encompassing aspects such as brand image, product quality, customer service, and overall satisfaction. Through a comprehensive analysis, this research aims to unravel the distinctive characteristics that shape customer perceptions and preferences in the context of these two prominent two-wheeler brands.

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