This study synthesizes existing literature to comprehensively examine the aggregated effect of entrepreneurial orientation (EO) on enterprise performance. Drawing upon a wide range of empirical studies conducted across diverse industries and geographical contexts, this review analyzes the multifaceted relationship between EO – encompassing innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy – and various dimensions of organizational success. By aggregating findings from prior research [1], [3], [7], [12], [18], [25], [29], [31], this article provides a robust understanding of how a firm's entrepreneurial posture collectively drives improved performance outcomes. The analysis identifies key mediating and moderating factors that influence this relationship, such as market orientation [10], [16], [44], innovation capabilities [21], [22], total quality management [2], [3], and environmental dynamism [16]. The findings highlight the consistent and significant positive impact of a strong EO on various aspects of business performance, offering valuable insights for both academics and practitioners seeking to enhance organizational effectiveness through entrepreneurial initiatives.
