European International Journal of Multidisciplinary Research
and Management Studies
35
https://eipublication.com/index.php/eijmrms
TYPE
Original Research
PAGE NO.
35-37
DOI
OPEN ACCESS
SUBMITED
31 May 2025
ACCEPTED
29 June 2025
PUBLISHED
31 July 2025
VOLUME
Vol.05 Issue07 2025
COPYRIGHT
© 2025 Original content from this work may be used under the terms
of the creative commons attributes 4.0 License.
The Importance of
Corporate Social
Responsibility on Business
Reputation and Company
Activities Today
Musabaev Rasuljon
Tashkent State University of Economics, 2nd year master's student,
Uzbekistan
Abstract:
In today's globalization and competition,
corporate social responsibility has become not only a
social duty for companies, but also a strategic
advantage. Corporate social responsibility is a
company's focus on factors such as environmental,
social and human rights in its activities, which reflects
its responsibility to customers, investors and society.
This study analyzes the role of CSR in shaping a
company's reputation, its importance in strengthening
customer trust and its impact on the effectiveness of
the company's activities. It is also emphasized that a
positive Corporate Social Responsibility policy increases
the company's brand value, expands its loyal customer
base and serves long-term financial stability. Especially
against the backdrop of today's environmental and
social problems, corporate responsibility is in the public
eye. Based on the results of the study,
recommendations are given for companies to form an
effective strategy.
Keywords
: Corporate social responsibility, business
reputation,
company
performance,
sustainable
development, customer trust, social responsibility,
strategy, brand value, external image, corporate
governance, sustainability policy.
Introduction:
In recent years, enterprises on a global
scale have been forced to consider not only their profit,
but also their responsibilities to society. Corporate
social responsibility, as one of today's modern
European International Journal of Multidisciplinary Research
and Management Studies
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European International Journal of Multidisciplinary Research and Management Studies
management concepts, not only shapes the external
image of the company, but also has a positive impact
on the efficiency of internal activities. This article will
highlight the essence of the concept of Corporate Social
Responsibility, its impact on the reputation and
effectiveness of the company, and the trends observed
in its implementation.
The role of corporate social responsibility in achieving
success in business is becoming increasingly important.
The number of companies implementing social and
environmental policies and standards, trying to obtain
a number of international certificates and passing audit
systems, and issuing annual Corporate Social
Responsibility reports is increasing day by day.
It should be noted that there is no clear template for
the Corporate Social Responsibility strategy that would
be equally suitable for everyone. The corporate social
responsibility strategy should be developed in
accordance with the company's own development
strategy, be effective both for society and for the
company, and not be a copy of the policies of other
enterprises. Companies should develop the principles
of Corporate Social Responsibility with a deep
understanding of their goals and objectives, values, and
the needs of all stakeholders, as well as existing
problems in society.[2]
No company can be 100% "green", but at the same
time, each company should have its own goals for
reducing
environmental
damage
and
social
responsibility. For example, you can choose a path of
sustainable development, protect human rights,
women's rights, or help integrate people with
disabilities into society, carry out charity work aimed at
a specific goal. However, it is important to emphasize
that all these strategies should be permanent and
sustainable. Corporate social responsibility should not
be a one-time help, but a long-term strategy with a
clearly defined and goal-oriented nature.
Corporate social responsibility and ensuring the rights
of local residents have become an integral part of the
effectiveness and sustainability of investments today.
International experience shows that policies based on
openness, honesty and cooperation produce long-term
positive results. Due to the favorable business
environment and active foreign policy in our country,
the volume of investments is increasing. According to
statistics, the volume of investments has increased by
20 percent compared to last year. Large projects with
the participation of foreign and local investments
implemented on a global scale contribute to economic
growth, and can also have social and environmental
consequences. International experience has developed
effective approaches in this direction, which are worth
studying and applying in practice.
Corporate social responsibility is the fact that
companies, in addition to obtaining economic benefits
in their activities, make decisions taking into account
their responsibility to society. In particular,
environmental protection, ensuring workers' rights,
and supporting local communities are among the main
areas of corporate social responsibility. International
companies pay special attention to the application of
corporate social responsibility principles in order to
maintain their brand image and ensure sustainable
development. Criteria developed by international
organizations, including the UN, the World Bank and
the International Finance Corporation (IFC), encourage
enterprises to adhere to the principles of corporate
social responsibility and respect the rights of local
populations. Corporate social responsibility involves
not only supporting charitable or social projects, but
also environmental sustainability, transparency,
respect for human rights, dialogue with local
populations and accountability in the main activities of
the enterprise.
Corporate social responsibility is understood as the fact
that a company makes decisions in its activities taking
into account not only economic interests, but also
social and environmental factors. This includes practical
actions such as creating decent conditions for
employees, protecting the environment, providing
assistance to the population and supporting local
communities. Today, enterprises are striving to develop
socially responsible strategies in order to remain
competitive.
Corporate social responsibility is one of the important
factors of a company's reputation. Companies that are
beneficial to society gain trust among customers,
investors, and partners. For example, companies that
protect the environment, care for their employees, or
participate in social projects are more likely to receive
positive attention. This increases their brand value and
strengthens their position in the market.
Corporate social responsibility also has a positive
impact on the internal activities of the company. Firstly,
employees' attitude to work improves - they appreciate
the social values of the company and feel important.
Secondly, socially responsible companies are more
supported by investors and financial institutions. The
third aspect is that Corporate Social Responsibility
increases the competitiveness of the company,
because the modern consumer also pays attention to
the social position of the company when choosing a
product or service.[3]
The current era is full of environmental, social and
economic problems. Against the background of
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and Management Studies
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European International Journal of Multidisciplinary Research and Management Studies
problems such as global climate change, poverty,
unemployment, companies are forced to understand
social responsibility in their activities more deeply and
put it into practice. Corporate social responsibility is
becoming not only recommended, but also expected,
that is, required. International organizations are also
evaluating companies based on their level of Corporate
Social Responsibility.
Today, many companies have started preparing social
reports. The ESG (Environmental, Social and
Governance) assessment system is expanding. Through
this, companies are trying to prove the effectiveness of
their activities not only through financial, but also
through social indicators. In the near future, Corporate
Social Responsibility will develop comprehensively as
an integral part of the company's strategy.
To succeed in the global market, companies and
organizations need to develop strong CSR policies and
improve their economic, social and environmental
standards. For example, the reason why the largest
investment companies are afraid to enter developing
countries is that they are afraid that their investments
will be used for unethical business activities, as this will
damage their reputation.
At the same time, Corporate Social Responsibility
should not be used as a policy to improve their
reputation or simply differentiate themselves from
competitors, but should be implemented as a real value
and the main goal of business. CSR should be a
development tool to solve issues such as poverty,
human rights, health, education, and the elimination of
forced labor. Corporate Social Responsibility policies of
enterprises and organizations should be based on local
values, problems and development issues.
Why is it important for companies and organizations
operating in Uzbekistan to think about corporate social
responsibility and develop strategies that are
appropriate for them? Why is it necessary for
stakeholders to take on such responsibility, even if they
do not bother organizations or demand transparency?
Why should enterprises report on the fact that they do
not violate the rights of their employees, do not violate
the laws during production (in the supply chain), do not
harm the environment, and at the same time carry out
charitable work?
CONCLUSION
In conclusion, Corporate Social Responsibility is
becoming one of the important areas of business today.
It brings not only social attention to the company, but
also economic benefits. Through corporate social
responsibility, the company increases its reputation,
strengthens its internal culture and achieves
sustainable
development.
Therefore,
modern
companies should accept social responsibility as a
priority area of management policy.
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