EIJMRMS ISSN: 2750-8587
VOLUME04 ISSUE06
45
EFFECTIVE METHODS OF ORGANIZING ONLINE MARKETING RESEARCH IN THE
COMPETITIVE PROCESS OF THE READY-MADE CLOTHING MARKET
Urazov Mansur Musurmanovich
Tashkent State University of Economics is an independent researcher, Uzbekistan
AB O U T ART I CL E
Key words:
Organizers of activities, international
partners, market conditions, applications.
Received:
06.06.2024
Accepted
: 11.06.2024
Published
: 16.06.2024
Abstract:
The article aims to reveal and put into
practice the importance of online marketing and
the role of goods and services in the context of
competitiveness of ready-to-wear garments in
their national markets.
INTRODUCTION
The complex of ready-made clothes represents a set of natural elements, and at the same time it has an
individual and institutional character, since it consists of several producers and organizers of activities,
it is important for a comprehensive understanding to appreciate both symbolic and social content. In
order to increase the competitiveness of ready-made clothes, finding events that will radically change
its appearance, enter new markets, compete with international partners, create products with a new
image, drastically reduce production times, many people need to effectively overcome these challenges.
companies have already started, or should start, to change their approach to the market and the way
they operate, especially in important areas such as marketing and brand management is a long and
arduous journey. In the context of ready-to-wear market conditions, applications such as organization
of e-commerce management, supply chain, supply chain monitoring, environmental sustainability and
brand management, sector rationalization using communication technologies are used. Currently,
large-scale production is also characterized by a decrease in sales, but it is more favorable for street
vendors and retail trade, and some growth can also be observed in the chain of street shops.
All over the world, 2023 is being recognized as the most successful year for all kinds of websites,
bloggers, marketers, companies or online store owners, and this vision has not left our country.
VOLUME04 ISSUE06
https://doi.org/10.55640/eijmrms-04-06-08
Pages: 45-52
EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE06
46
ANALYSIS AND RESULTS
In the current era, no field can be imagined without the Internet, the Internet is the leading activity in
any direction. As a result of our observations, as of January 1, 2023, the number of subscribers
connected to the Internet in our country has increased incredibly, this indicator is 26.7 million people.
This indicator has increased by 16.3% compared to the same period last year. It is not a secret to anyone
that the city of Tashkent is the leader in terms of subscribers who use the Internet the most among the
regions.
At the same time, every business owner who wants to start his business should start using online
marketing effectively in his business. As a result of these numerous studies, the main goal of our
research is to study society. The main task of some large small business leaders is to focus on the
strategies they use to implement online marketing, which helps to increase sales and purchase volume.
The introduction of social networks will help business leaders open the door to enormous
opportunities. Ideal ideas, different brand businesses, the latest fashion collections are useful for
creating opportunities and facilitating brand communication with potential customers, content and
gaining the trust of existing customers. It is very important to organize an activity while enjoying the
activities of the most leaders of social media platforms today, for example, using the wide possibilities
of social networks such as YouTube, Facebook, and Twitter, which is the foundation for the
implementation of new ideas.
0
1
2
3
4
5
6
7
8
2019
2020
2022
2023
Indicators of growth of Internet subscribers in Uzbekistan
EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE06
47
Segment customers into different segments. This involves identifying the types of customers you want
to partner with. Conduct systematic marketing research. Do online marketing research. You can use
Google Analytics, Facebook Audience Insights, SEMrush, and other methods to find out more about your
customers and competitors online. in addition, it is necessary to support marketing. Develop marketing
strategies to support ready-to-wear sales. These strategies should include online advertising, social
media marketing, email marketing, SEO and other methods. You must contact the customer. Be active
on social media platforms to connect with customers and try to attract your customers through
questions, offers and discounts. You need to master your product better, try to master your product to
match the demands and wishes of your customers and start monitoring the improvement. After
implementing all the steps, do not forget to follow the marketing strategies and monitor them every
week or month to evaluate the results. It will be necessary to support the improvements according to
the results. Analysis and modification are of great importance for the announcement of various types of
reviews. Consider changing strategies based on analysis results. You need to understand what changes
are needed before the competition.
Related indicators
Latest value Reference Measure
76.59
2021
percent
9,014
2022
thousand subscribers
26.03
2022
percent
35.69
2022
million subscribers
103.07
2022
subscribers per 100
people
2.01
2021
million passengers
4,732
2021
km
EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE06
48
Related indicators
Latest value Reference Measure
2021
metric tons times
kilometers
3,130
2021
million passengers times
km's
153,750
2022
passenger cars
51,395
2022
commercial vehicles
To make these processes effective, understand your market data and customer insights and adapt your
marketing strategies accordingly. This will help to increase competitiveness and increase the number
of customers in the ready-to-wear market.
It is our function to organize and improve marketing research in the competitive environment of ready-
to-wear market.
The first step in starting marketing research for the ready-to-wear market is to get detailed customer
information. This data will consist of studying what kind of clothes customers are interested in, their
age, gender, their purchasing preferences, and through which channel they approach them.
In order to understand the competition in the ready-to-wear industry, it is very important to learn
about the competitors. This includes researching their products, pricing, sales and advertising methods.
To understand the ready-to-wear market, study of customers and competitors through visiting orders
is used. It helps to inform them about what to buy, what clothes and at what prices. Branding and
Collecting information
about customers
Get information about
competitors
Branding and marketing
communications
• Visit orders
• Analysis of research
results
• Design clients:
• Improving the
marketing strategy
• start an online
business
• effective use of
websites
EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE06
49
marketing communications It is important to structure branding and marketing communications based
on research-based information. It helps in promoting your company through various media channels,
creating an advertising strategy and making visit bookings. Analyzing the results of the research helps
to determine which marketing strategies are reliable. This allows decisions to be made about products
or services designed to change the scale of marketing, improve products, and attract customers.
Research allows you to update your marketing strategy based on the data used to identify customers.
This includes improving prices, selling products and services for customers. With the improvement of
the marketing strategy, it is very important to improve the marketing strategy based on research. It
includes a reliable and profitable marketing strategy that considers the correct application of marketing
scale and improved results. In the highly competitive ready-to-wear market, thoroughly studying and
perfecting your marketing research is an important step in ensuring your company's success. The
concept of marketing research in the ready-to-wear market is based on a scientific basis, which ensures
the creation of a unique value proposition for the participants of the marketing distribution system to
form a system of principles, approaches and views on the interaction process, high consumption value
for the consumer; developed the conceptual rules of value and the framework creates a foundation.
Another positive direction of the participants of the marketing system is the active participation in the
business processes of distribution channels and marketing logistics based on the mechanism of value
formation of the interaction of logistics tools. Every entrepreneur or corporation conducts marketing
research to determine the most effective ready-to-wear market for their products or services. It is
responsible for several responsibilities such as marketing research campaigns with effective products,
efficient use of spare resources and strengthening of customer relations, meeting the needs of current
and potential customers. And so,
It helps the enterprise to adapt to the identified needs of customers and to launch new product
production or respond to immediate requests. In conclusion, the need to conduct marketing research
in the market of ready-made clothes is a motivation for a stable assessment of the macro and micro
environment of any market and organization. Therefore, new solutions appear in the field of
production. Factors to be emphasized in marketing activities operating in each market are planned,
implemented and controlled, activities aimed at establishing, strengthening and sustaining profitable
exchanges, matching products with target customers in order to achieve specific organizational goals.
exchange of ideas and special attention is paid to the marketing system.
Firms with a global presence recognize social media and online marketing. Social media programs are
fast-paced and effective for business leaders. With strong competition and an ever-changing array of
EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE06
50
products, business leaders are finding more and more consumer opinions to buy goods and services in
the online community. Some marketers say that they tend to monitor the marketing activities of small
businesses and consider online marketing unnecessary when tracking activities, the main reason for
this being that online marketing is expensive. On the contrary, online marketing is not expensive,
different demographics of users cross the border and deliver their products and goods and services. Do
you think this situation is cheap or not, on the contrary, it is considered the most commercial aspect of
online marketing. In general, social media and online commercial stores have become the most popular
form of marketing at the moment. The main four main advantages of developing online marketing are:
•
give a direct answer,
•
working with personal communications,
•
accuracy and
•
reaching a specific audience
A reliable online marketing channel with innovations used in advertising campaigns, small business
leaders are now using social sites, making sales using onlay marketing to increase the viability, stability
and visibility of their business activities is one of the best ways to do this. Conducting research in
various directions, it promotes research such as matching the goals of the company to its needs -
studying the market in which it operates, analyzing comparisons, collecting data, customer care. The
vast amount of data that defines online marketing is a schematic process of customer support, growth
potential, pricing, sales and marketing research. Evaluating the effectiveness of online marketing lays
the foundation for building the most profitable for its stakeholders. Research of online marketing in
ready-to-wear market can be basically formulated as follows.
Taking into account the situation (seasonal situation), implementation of the main role of consumers
in the markets and study of offers: Individual companies should be able to attract the attention of users
in a short period of time. It should also be noted that it is impossible to present the same opportunity
and competing company at the same time, so business structures need to modernize the attention of
consumers in the online marketing environment and the relationship between them. strives to improve
the quality of communication.
Evidence of forced territorial localization, that is, geographical distance in our country, is no longer
important evidence. At the moment, there is an opportunity to learn entrepreneurship without being
tied to the management of the territory or local market. The distance from the supplier to the consumer
is important only when it is necessary to deliver goods or provide services that require the personal
EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE06
51
involvement of a specialist or expert. Thus, the traditional sales and distribution system will be set up
separately.
Product production growth. the pace of globalization predetermines the original idea of these
companies. Due to online marketing, the scope of doing business is changing internationally. The
geographically unrestricted external communication opportunities provided to users and companies
are also very popular.
Increase the speed of making key decisions. Efficient use of time - more time between communication
stages, which ensures a reduction in the total time for communication and transactions.
Increasing the level of inclusion of teams and the number of participants - mini-rollers. Most companies
have a website that provides an important (or, conversely, detailed, depending on the company's
communication strategy) image of their activities. In the wide information field, business structures and
types of strategic alliances attract the attention of other partners. This color creates a high level of
professional functionality, if the video depicts nationality as well as culture.
CONCLUSIONS
In conclusion, summarizing the above, modern information and telecommunication technologies are
open to consumers and provide them with new opportunities and prospects. It is these factors that are
most important for the development of online marketing. Internet marketing aims to legitimately
attract attention to products or research, promote this product on the Internet, and effectively advertise
it to sell it to a target audience. At the same time, the number of studies used in online marketing
practice is constantly growing. This is happening due to the development of the advertising business
and the increasing changes in advertising on the Internet. The main and effective studies of online
marketing are contextual and banner ads, search engine advertising, and social media advertising.
REFERENCES
1.
Kenzina Ts.Z., Mandzhiev B.A. Internet marketing as a tool for enterprise development // Young
scientist, 2016.
–
No. 27- p.131.
2.
Ketova N.P., Natkhina M.V. Justification of communication strategies of modern Internet companies
focused on target resources.
–
Rostov-on-Don: Media-Polis, 2018.
EUROPEAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH
AND MANAGEMENT STUDIES
ISSN: 2750-8587
VOLUME04 ISSUE06
52
3.
Ketova N.P., Semenova N.A. Opportunities for developing marketing competence in companies
operating in the B2B market (like OJSC “TMZ named after V.V. Vorovsky”) // Economics and
Entrepreneurship, 2016.
–
No. 3- p.68.
