The present paper aims at identifying the violation of communication principles in order to achieve implicit meaning in advertising texts. The data were collected by downloading, watching and transcribing the advertisement. The data were analyzed by collecting, categorizing, and explaining in the form of utterances of the advertisement based on the types of implicature interpreted through contexts and then summarized
This article covers the specifics of Uzbek and English advertising, the scientific basis, text and language of advertising. The formation of advertising speech depends on the difference between cultural nature and literary texts. The advertisement serves to demonstrate the possibilities and cultural features of the Uzbek language.