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Original Research
PAGE NO.
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10.37547/tajet/Volume07Issue01-05
OPEN ACCESS
SUBMITED
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ACCEPTED
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PUBLISHED
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VOLUME
Vol.07 Issue01 2025
CITATION
Andrei Saprykin. (2025). Improving business process efficiency in gaming
industry companies using the cmmi (capability maturity model
integration) methodology . The American Journal of Engineering and
Technology, 7(01), 25
–
34.
https://doi.org/10.37547/tajet/Volume07Issue01-05
COPYRIGHT
© 2025 Original content from this work may be used under the terms
of the creative commons attributes 4.0 License.
Improving business
process efficiency in
gaming industry
companies using the cmmi
(capability maturity model
integration) methodology
Andrei Saprykin
Lead QA Specialist, MY.GAMES Armenia, Yerevan
Abstract:
This review article explores the potential
benefits of implementing the Capability Maturity Model
Integration (CMMI) methodology in gaming industry
companies. The work begins by describing the role of
ISACA and the CMMI Institute in developing
professional process management standards. The
article examines the structure of CMMI and its
application in the context of game development. Key
stages of the CMMI audit in gaming companies are
highlighted, from the initial assessment to post-audit
activities, and a strategy for improving business
processes is formulated, considering the industry's
specific characteristics. Special attention is given to
existing research findings and practical examples of
Particular attention is given to analyzing the feasibility
of applying CMMI in gaming companies, based on the
results of a technical report published by ISACA, as well
as examples of CMMI-certified companies such as
Tietronix, XcelTec, WebClues Infotech, ISHIR, and Team
In India, which specialize in game development.
Keywords:
Gaming industry, game development, game
product,
business
processes,
audit,
efficiency
improvement,
quality
assurance,
continuous
improvement, CMMI V3.0.
Introduction:
With the rapid growth of digital
technologies and increasing demand for interactive
entertainment, the gaming industry is experiencing a
new development phase.
According to Statista, global video game market
revenue is projected to reach $475 billion by 2024, with
an average annual growth rate of 7.79%, enabling the
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industry to achieve a volume of $691.3 billion by 2029
[1].
As noted in Foley’s article, the rap
id market expansion
is accompanied by intensified competition, compelling
companies to focus on improving product quality,
optimizing development processes, and implementing
innovative technologies. The current stage of the video
game industry is characterized by key challenges and
opportunities, including increasing competition for
audience attention, the integration of advanced
technologies, labor market instability, high volatility,
and significant investment demands [2].
These factors drive companies to adapt to changing
conditions to remain competitive and meet the
growing expectations of users. In this context,
improving business processes and advancing
management practices have become particularly
relevant.
The unique specificity of the gaming industry,
characterized by the synergy of technological
innovations and creative content, necessitates a
specialized approach to management and process
optimization. With the increasing complexity of
projects and user expectations, companies require
tools to assess and enhance their business processes.
One such tool is the CMMI model, developed by the
international organization ISACA. This model does not
replace existing software development lifecycle
models, such as Agile or Waterfall, but complements
them, focusing on improving process maturity. It helps
companies implement a structured management
approach, optimize resources, reduce development
timelines, and improve the quality of the final product.
The objective of this article is to conduct a
comprehensive review and analysis of the CMMI
model, emphasizing its potential to enhance the
efficiency of business processes in gaming companies
of various sizes.
The main objectives of the article are to:
-
Examine the ISACA association and the CMMI
Institute;
-
Present the essence and structure of the CMMI
model;
-
Formulate a strategy for improving business
process efficiency using the CMMI model, taking
into account the specifics of the gaming industry;
-
Analyze the feasibility of applying CMMI in gaming
industry companies.
The theoretical significance of the article lies in
exploring the potential positive impact of CMMI on the
standardization and improvement of business
processes in the gaming industry. This study provides
insights into how applying this model can enhance
process maturity and management efficiency.
The practical significance is reflected in the article's
recommendations for improving the efficiency of
gaming development business processes using the
CMMI model and helping determine its applicability
based on the capabilities and resources of a company.
1. The International ISACA Association and the CMMI
Institute
The International ISACA Association and the CMMI
Institute play a key role in developing and disseminating
professional standards and methodologies in the fields
of process management, information security, and IT.
The International ISACA Association is a leading
organization that unites professionals in areas such as
auditing, IT management, information security, and risk
management. ISACA’s primary mission is to support
professional
development,
facilitate
knowledge
exchange, and establish high standards for IT industry
specialists [3].
The CMMI Institute, a subdivision of ISACA, is
responsible for the development and maintenance of
the CMMI model. This model was initially created at
Carnegie Mellon University specifically for the U.S.
Department of Defense to assess the process maturity
of software development contractors. Over time, its
application expanded across a wide range of industries
[4].
In April 2023, the new version of the model, CMMI V3.0,
was released. This update aims to adapt the
methodology to modern requirements. The new version
emphasizes flexibility in application and process
effectiveness, enabling organizations to achieve
strategic goals more efficiently [5].
The combined influence of ISACA and the CMMI
Institute continues to advance tools for management
and process improvement in a rapidly changing business
environment. The integration of methodologies
developed by these organizations provides a foundation
for systematically enhancing organizational processes
and achieving a high level of maturity in management.
2. Overview of CMMI V3.0
CMMI version 3.0 [5, 6] is a modern tool designed to
enhance processes and increase their maturity. The
development of this methodology is based on the need
for a universal and adaptable model that assists
organizations in achieving strategic goals and improving
process efficiency, predictability, and flexibility. It is
suitable for use across various industries, including
manufacturing, healthcare, government, and IT.
Compared to previous versions, CMMI 3.0 places
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greater emphasis on application flexibility, integration
of digital technologies, real-time data analysis, and a
focus on measurable outcomes.
CMMI 3.0 comprises 12 Capability Areas and 31
Practice Areas, covering different aspects of
management and development. These areas are
grouped into four key categories:
-
Managing work: includes project, requirements,
and risk management, ensuring planning,
monitoring, and control to achieve set goals.
-
Managing processes: covers process definition,
quality
management,
and
measurement,
supporting the development, documentation, and
maintenance of effective processes.
-
Managing
support:
involves
configuration,
supplier, and security management, ensuring
change control, selection and management of
suppliers, as well as protection of organizational
information and resources.
-
Managing improvements: focuses on innovation,
change,
and
performance
management,
promoting the search for and implementation of
new ideas, effective change management, and
process optimization to achieve high-performance
metrics.
-
The key concept of CMMI is maturity levels, which
represent stages of process evolution within an
organization. There are five levels, each
characterized
by
a
specific
degree
of
standardization, control, and improvement:
-
Initial: at this level, processes are informal and
unpredictable. Project success depends on
individual efforts rather than established
processes. The organization often responds to
problems reactively, leading to inconsistent results.
-
Managed: processes are planned and executed
according to defined policies. Basic structures for
project management exist, including cost tracking,
scheduling, and functionality monitoring. However,
these processes may be specific to individual
projects and are not necessarily standardized across
the organization.
-
Defined: processes are standardized, documented,
and implemented organization-wide. There is a
shared understanding and alignment in the
approaches to performing tasks. Processes are
tailored to specific projects but are based on
organizational standards.
-
Quantitatively managed: the organization sets
quantitative goals for processes and products.
Statistical methods are used for process monitoring
and control, allowing for highly reliable outcome
predictions. This enables more precise project
management and improved product quality.
-
Optimizing: the focus is on continuous process
improvement through innovation and optimization.
The organization actively seeks opportunities for
enhancement, implements advanced practices and
technologies, and adapts to changes in the business
environment. Processes are flexible and capable of
quickly responding to new challenges and
opportunities.
Maturity levels help organizations assess current
process efficiency, identify weaknesses, and plan
improvement strategies. Below, Figure 1 illustrates the
stepwise structure of process maturity levels in CMMI,
clearly depicting the sequential and systematic
improvement of organizational processes to achieve
optimization:
Figure 1
—
CMMI process maturity levels
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One of the key features of CMMI 3.0 is the departure
from a fixed set of process areas, which was
characteristic of earlier versions. Instead, the model
adopts a modular approach, allowing each
organization to select the aspects most relevant to its
goals. This makes CMMI 3.0 particularly applicable to
companies
operating
in
rapidly
changing
environments, including dynamic industries such as
game development.
The integration of modern technologies and
approaches, such as Agile and DevOps, further
enhances the model's versatility. These methods are
frequently used in organizations where development
speed and process flexibility are critical. CMMI 3.0
facilitates the harmonization of these methodologies
with other management aspects while maintaining
overall standardization.
Another significant innovation is the use of a digital
platform for process maturity assessment [7]. Figure 2
illustrates an example of the interface of this digital
platform:
Figure 2
—
Example of the CMMI digital platform interface [7]
This platform enables organizations to conduct real-
time audits, collect analytical data, and identify
weaknesses. It not only accelerates the assessment
process but also makes it more accurate and
transparent.
Implementing CMMI 3.0 allows organizations to
achieve significant results: improving product quality,
reducing defects, shortening project timelines, and
enhancing collaboration across departments. The
model serves not only as a standardization tool but
also as a strategic resource for growth and
competitiveness.
Thus, CMMI 3.0 represents a universal and adaptive
tool for improving process maturity. Its flexibility,
integration with digital technologies, and focus on
outcomes make it indispensable for modern
organizations striving for sustainable development.
3. Enhancing business process efficiency using the
CMMI model with consideration of the gaming
industry’s specifics
This section details the procedure for improving
business process efficiency using the CMMI model. The
following sources were selected as they provide
valuable
recommendations
for
organizing
the
improvement process:
-
“CMMI Model Quick Reference Guide” [6];
-
Stylianos Gavriel’s master’s thesis, “Design and
Implementation of an Assessment Method Based
on the Capability Maturity Model Integration
(CMMI)” [8];
-
The article “How to Improve a Process: Step
-By-Step
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Guide” [9], was published on the Process Street
platform.
The procedure for enhancing business processes using
CMMI in gaming companies can be presented as an
audit and structured into several key stages, each
playing a critical role in forming a comprehensive
understanding of organizational maturity.
The key stages of business process auditing are
illustrated in Figure 3:
Figure 3
–
Stages of business process auditing
As shown in Figure 3, the audit of business processes
begins with preparation, which involves forming a
team of experts with competencies in both CMMI and
game development. This stage is crucial as it
establishes the foundation for the entire process,
defi
ning the audit’s scope and adapting assessment
tools to the specifics of game development.
The next stage
—
data collection
—
is a multilayered
process involving both quantitative and qualitative
methods. This stage includes not only the analysis of
documentation and development artifacts but also
direct interaction with the team through interviews,
observations, and the study of production metrics. This
comprehensive approach provides insight into both
formal processes and informal practices, which often
have a significant impact on the creative environment
of game development. Key metrics, such as
productivity, response time to changes, and player
feedback, should be considered to more deeply
evaluate the actual efficiency of processes.
The subsequent analysis and evaluation of collected
data form the foundation of a CMMI audit. This stage
involves comparing company practices with the CMMI
reference model while accounting for the specific
characteristics of the gaming industry. This process
requires a deep understanding of both the formal
requirements of CMMI and the unique aspects of game
development.
For
example,
when
evaluating
requirements management processes in the context of
the gaming industry, it is essential to consider the
iterative nature of game design and the frequent
changes in game mechanics based on feedback from
testers and players.
Auditors analyze how the company balances the need
to follow established processes with the necessity for
creative freedom, which is critical for the development
of innovative gaming products. This analysis may
include an evaluation of the flexibility of development
processes, the ability to quickly adapt to market or
technological trends, and the efficiency of integrating
creative and technical aspects of development.
Special attention during the audit is given to processes
specific to the gaming industry, such as balancing game
mechanics, optimizing performance for various
platforms, and integrating monetization models into
gameplay. These processes lack direct analogs in the
standard CMMI model, necessitating the development
of specialized evaluation criteria. It is essential to
consider current gaming industry trends, such as rapidly
changing
technologies
and
user
experience
requirements, which make process flexibility and
adaptability particularly critical. The evaluation of these
aspects should not merely involve comparison with a
benchmark but should be adapted to the unique needs
of each game development company.
It is important to note that the analysis and evaluation
process is not a mechanical comparison but requires
deep analysis and interpretation that accounts for the
unique context of each gaming company. The result is
not just an assessment of the current maturity level but
also the identification of key areas for improvement that
can drive growth in efficiency and development quality.
Following the analysis and evaluation, an audit report is
prepared. This report does not merely document results
but also includes the development of practical
recommendations and a roadmap for achieving the next
maturity level. These recommendations must be not
only theoretically grounded but also practically
applicable within the dynamic and creative environment
of game development.
The process does not end here. A post-audit phase
follows, often underestimated but playing a key role in
transforming audit results into real improvements.
During this phase, a concrete action plan is developed,
and specific metrics for tracking progress are
established, such as response time to changes,
reduction in the number of defects, increased
development productivity, and improved user
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satisfaction. Further steps aimed at achieving key
performance indicators (KPIs) are defined. These
actions form the foundation for the continuous
improvement of processes, ensuring the sustainability
of implemented changes rather than merely their
short-term effectiveness.
The continuous improvement cycle for business
processes is clearly illustrated in Figure 4:
Figure 4
–
Continuous business process improvement cycle
A key aspect of improving business processes involves
the implementation of CMMI best practices adapted to
the realities of game development. This includes:
1.
Enhancing requirements management processes
to account for the iterative nature of development
and the need for rapid adaptation to player
feedback.
2.
Optimizing project planning and tracking processes
by integrating Agile methodologies with CMMI's
formal practices to ensure flexibility and
predictability in development.
3.
Refining configuration and change management
processes, which are critical for effectively
controlling complex game projects with numerous
interdependent components.
4.
Strengthening quality assurance (QA) and testing
practices, including automation.
5.
Developing supplier and external resource
management processes, which are particularly
important given the growing trend of outsourcing
in game development.
6.
Implementing continuous integration and delivery
(CI/CD) processes tailored to the specifics of game
development and the need for frequent updates in
live services.
Project management processes in the gaming industry
often combine elements of various methodologies
adapted to the creative nature of development. A
CMMI audit evaluates the effectiveness of these hybrid
approaches, assessing their ability to balance structure
with the flexibility necessary for innovative game
creation.
Evaluating QA and testing processes in game
development requires particular attention to aspects
such as UX testing to assess player perception,
gameplay balance testing, server stress testing for
multiplayer games, and performance optimization
across platforms. A CMMI audit analyzes the extent to
which these processes are integrated into the overall
development cycle, including continuous testing at all
stages, and their contribution to improving the final
product's quality and user satisfaction.
The adoption of DevOps practices within the CMMI
framework can significantly enhance the efficiency of
business processes in gaming companies. This can
substantially reduce update release times and increase
release stability, which is critical for modern game
projects, particularly in the "Games as a Service" (GaaS)
segment.
An essential aspect of improving business process
quality is fostering a culture of continuous learning and
improvement.
This
includes
creating
effective
mechanisms for collecting and analyzing metrics,
conducting regular retrospectives, and encouraging
initiatives to enhance processes at all organizational
levels.
4. Analysis of the feasibility of applying CMMI in the
gaming industry
This section provides an analysis of the feasibility of
implementing the CMMI model in the gaming industry.
The analysis includes the following stages:
1. Identifying potential improvements through CMMI
implementation in gaming companies.
2. Assessing the applicability of the model for game
developers considering their resources and capabilities.
The analysis is based on the following data:
-
The “CMMI Technical Report: Performance Results”
[10], prepared by ISACA in April 2024, demonstrates the
impact of the model on key operational aspects in
various organizations, including those in the IT sector.
- Documented examples of IT companies specializing in
game development that have successfully achieved
official CMMI certification.
The relevance of this data to the gaming industry is due
to the significant similarities between game
development processes and those in other IT sectors.
This similarity supports the use of the analysis results to
substantiate the feasibility of applying the CMMI model
in game development.
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4.1
Potential
improvements
through
CMMI
implementation
The implementation of the CMMI model significantly
impacts critical aspects of a company's operations, as
evidenced by data from ISACA's CMMI Technical Report
for 2019
–
2023. This report analyzed over 14,000
organizational assessments, identifying key areas of
improvement, summarized in Table 1.
Table 1. Key improvement areas with CMMI implementation
Improvement
category
Results
Details
Quality
Reduction in defect
density
Average reduction of 31%: fewer defects in products,
reducing costs for corrections.
Increase in defect
detection pre-release
28% increase: preventing errors before release
improves the final product's quality.
Performance
Improved productivity
Average growth of 20%: higher output with the same
resources.
Reduction in workload
deviations
30% reduction: minimizing rework and resource
overuse.
Timeliness
Increased on-time task
completion
Average growth of 33%: greater adherence to deadlines
strengthens client trust.
Reduction in time
deviations
19% reduction: enhanced accuracy in project timelines.
Customer
satisfaction
Improved customer
satisfaction
13% increase: higher quality of service and products
strengthens customer loyalty.
Better SLA adherence
Improved accuracy in meeting service-level agreements
enhances the company's reputation.
Cost optimization
Reduced costs
Average cost reduction of 14%: process cost
optimization.
Reduced budget
deviations
15% reduction: improved financial planning and
execution accuracy.
Additional
benefits
Increased process
maturity
79% of organizations achieved maturity level 3; 20%
reached level 5.
Integration of modern
approaches like Agile
and DevOps
Improved process adaptability and flexible
methodology integration.
Use of digital platforms
for process maturity
assessment
Faster assessments with more precise business process
maturity analysis.
The data from the CMMI Technical Report
demonstrates that the implementation of the model
leads to significant improvements in business process
management. Organizations achieve sustainable
enhancements
in
product
quality,
increased
productivity, reduced time and budget deviations, and
higher customer satisfaction. A noteworthy indicator is
the success rate of CMMI implementation, which stands
at 86%, highlighting the model's effectiveness in
achieving organizational strategic goals.
The IT sector holds a leading position among CMMI
implementation areas, accounting for 61% of all
applications. This underscores the model's relevance for
projects requiring a combination of strict process
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management with high flexibility and adaptability. This
indicator emphasizes that the gaming industry, as part
of the IT sector, particularly benefits from CMMI
implementation due to improvements in quality, cost
optimization, and the integration of modern
approaches such as Agile and DevOps.
These findings confirm the feasibility of using CMMI as
a strategic tool to enhance competitiveness,
sustainability, and efficiency in the dynamic conditions
characteristic of the gaming industry.
4.2 Evaluation of CMMI applicability based on game
developers' capabilities and resources
To evaluate the applicability of the CMMI model for the
gaming industry based on the capabilities and resources
available to companies, the following classification is
introduced based on company size:
-
Small studios (~up to 25 employees/limited
resources).
-
Medium-sized
companies
(~up
to
100
employees/moderate resources).
-
Large companies (~over 100 employees/significant
resources).
Table 2 provides examples of IT companies certified at
various CMMI maturity levels that specialize in game
development:
Table 2. Game application developers certified in CMMI
Company
Description
Number of
employees
Company
category
CMMI
maturity
level
Tietronix [11]
Provides software development services,
specializing in solutions for the aerospace,
medical, and educational sectors. Also
develops games and simulations for
education, training, professional
development, and entertainment across
various platforms.
50+
Medium
Level 3
XcelTec [12]
Offers software, mobile app, and web
development services, focusing on high-
quality IT services for various industries,
including game application development.
100+
Large
Level 5
WebClues
Infotech [13]
A globally recognized provider of web and
mobile solutions with offices in India, the
USA, and the UAE, helping define business
processes and accelerate growth through
next-generation digital solutions, including
AI-driven game development technologies. 200+
Large
Level 5
ISHIR [14]
A leading software development company
with offices in Dallas, Texas, and New
Delhi, India. Provides custom software
development, digital transformation, cloud
optimization, and automation solutions,
including game application development.
250+
Large
Level 3
Team In India
[15]
A division of Dotsquares specializing in
software and web solutions, including
mobile applications, web design, and digital
marketing. Also focuses on game
1,000+
Large
Level 3
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application development across various
platforms.
The presented data suggests that the implementation
of the CMMI model is more common among medium-
sized and large companies. Medium-sized companies,
with moderate resources and more complex
processes, can derive substantial benefits from the
structuring and optimization provided by the model.
Large companies, possessing significant resources and
complex organizational structures, more frequently
achieve higher maturity levels (4-5), enabling the
integration of practices for continuous improvement
and innovation.
As a minimum goal for medium-sized and large
companies considering the adoption of CMMI,
achieving maturity level 3 is recommended. This level
ensures process standardization and manageability,
which are essential for sustainable company growth.
Attaining higher maturity levels (4-5) should be a
strategic objective for organizations aiming for long-
term efficiency gains and competitiveness.
For small companies with simpler processes and
limited
resources,
full
implementation
and
certification of CMMI may be excessively costly and
redundant. However, such companies could aim for
maturity level 2 or selectively apply specific practices
from the model to improve fundamental processes
without pursuing official certification.
CONCLUSION
The findings of this study highlight the significant
potential of the CMMI methodology for enhancing
business processes within the gaming industry.
According to the analysis, using the model can
facilitate process standardization, improve product
quality, and reduce time and financial expenditures.
Simultaneously, the model's flexibility allows
companies to account for dynamic market changes and
adapt their processes to ever-growing demands.
The culture of continuous improvement underlying
CMMI
potentially
establishes
conditions
for
sustainable growth and enables companies to respond
to changes with minimal costs. The integration of
cutting-edge technologies further expands CMMI's
capabilities, offering automation of routine tasks,
enhanced predictive accuracy, and optimized project
management. These prospects make the model
particularly attractive for gaming companies seeking
long-term growth and strengthened competitive
positions.
Thus, the CMMI methodology emerges as a tool that,
when properly adapted to the specifics of game
development, can serve as a foundation for strategies
aimed at improving quality, reducing costs, and
adapting to changes. However, to substantiate these
assumptions, further research is required to explore its
practical applicability in the context of specific
companies within the gaming industry.
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