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TYPES OF TRADING AND THEIR PECULIARITIES
Nosir Sherboyev
a teacher of National university of
Uzbekistan named after Mirzo Ulugbek
https://doi.org/10.5281/zenodo.13903504
Language is a complex system of characters with conceptual content.
Among the basic functions of the language, it is necessary to cite such as
communication
(communication),
cognitive
(thinking),
cumulative
(accumulation and storage of knowledge), nominative (naming things and
objects), emotive-expressive (manifesting emotionality, reacting). It is argued by
researchers that language is a cultural phenomenon, a derivative of social
interaction.
The founder of theoretical linguistics, baron Wilhelm von Humboldt
(Wilhelm von Humboldt), recognizes the integrity of language and the national
spirit, the determinant of national thought. In the linguistic concept put forward
by Humboldt, language is defined as a self-developing organism.
There are many functions of language, all of which are embodied in the
expression of thought. Through the language and through the various tools in it,
different goals are achieved. In the street, tevarak-around and, especially in the
market, through the language and a number of its functions, various purchase
and sale works are carried out. A skilled trader uses the rhetorical tools of
language to attract customers to buy trading goods. In this, a skilled merchant
can skillfully use his speech and create a kind of rhetoric. The scientific field that
we are researching is also related to the speech of trade workers. The language
or languages we speak, read and write about have a significant impact on
economic, social and Human Development. Language determines cultural
identity and thus influences people's decisions, including economic ones.
Although various scientific disciplines have long been studying issues of cultural
and linguistic diversity, the economy of languages began to take shape only in
the second half of the 20th century. In this chapter on the example of economic
literature, we studied classical and modern methodological, theoretical and
empirical studies, interpreted our review around linguistic diversity and its
influence.
In the last century, there has been much debate about the language and its
functions. The question of whether language is capable of determining thinking
and behavior has long been the subject of scientific debate. In the middle of the
twentieth century, American linguists Edward Sepir and Benjamin Varf put
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forward the ideas of linguistic relativity in their works: they believed that the
structure of a language affects how its speakers perceive the world - so people
who speak different languages and dialects insist on forming different ideas
about reality. They were challenged by the famous linguist and philosopher
Noam Khomsky with his idea of a universal grammar – that is, a unified
structure of all languages, which he repeatedly insisted could not predict the
various perceptions of the world or behavior as a result. In our opinion, we can
further enrich our speech using not only grammatical categories of the language,
but also phonetic and lexical catenories. We have given feedback on how to use
linguistic data for an economic purpose to test the Vorf Sepir hypothesis. We
witnessed that in the market there are more people attracted by good-natured,
fluent speakers, sales employees whose language is burro, that is, who perfectly
occupy all the catenories of the language.
At the same time, The Economist Keith Chen drew our minds to the idea
that "people tend to save and analyze the impact of the future on other economic
decisions of how time is formed in their language." In our markets, too, we hear
a lot of calls from the next modern Feli:" your cattle will go with you"," you will
still come back again". Through these statements, the sellers are assured that the
goods they are selling have a future and will come back again in the future, in
our eyes. Native speakers of languages less connected to the Future Tense, such
as German or Chinese, where the same verb form can be used in the present and
next tense, save more. The reason for this is the impression of the next and
present in the minds of speakers as if they meant a single concept between
themselves. For native speakers of languages where the Future Tense is formed
by a different verb form – such as English or Spanish – the future appears longer,
reducing the motivation of their speakers to save money. For example, "Buy it,
please! You will not regret!", "I will guarantee that you will definitely dress this
cloth for the next five years!", causing the idea to come that the money they
spend will not lose its value even in the minds of the buyer in the distant future.
The foundations of language economics were laid in a 1965 paper by prominent
American economist Jacob Marshak that applied standard economic concepts of
costs and benefits to language. Marshak's research immediately attracted the
attention of economists after its emergence, but at the first stage their interest
was focused primarily on language economics and reforms in the field. The fact
that language plays a very important role for the economy can be learned from
the views of this scientist. According to him, the more culture the people of trade
speak, the greater the number and loyalty of the consumers. The ability to
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communicate with people is a brand that can be bought as we buy tea or coffee,
but I am willing to pay more for this product than anything else, wrote the
American entrepreneur Dj. D. Rockefeller.
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1.
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Vestergaard T, Schrцder K. The Language of Advertising / Blackwell
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Knapp E. A. The Speech for Special Occasions. - New York: The Mackmillan
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Jefkins F. Advertising Today.-London: Internacional Text book Co. -1977.
442p.
