Volume 03 Issue 03-2023
35
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
I
SSUE
03
Pages:
35-39
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
A
BSTRACT
Visitors have always been drawn to our country by its rich history, objects of cultural heritage, instances
of craftsmanship, gorgeous nature, and colorful food. Uzbekistan is therefore regarded as one of the most
popular tourist destinations in Central Asia.
New Uzbekistan is implementing significant reforms in the field of tourism development. In this article, on
the basis of the city of Tashkent, the potential for expanding the tourism industry's opportunities is
analyzed, along with personal suggestions and comments.
K
EYWORDS
Touristic image of Tashkent, Old city, madrasahs, examples of national crafts, national cuisine, Hastimom,
Chorsu, Kukaldosh.
I
NTRODUCTION
There is little doubt that tourism will have a
substantial impact on the economy of the country.
There are nations and cities whose primary
source of income is tourism. If we can accurately
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Research Article
ON THE POTENTIAL FOR ENHANCEMENT OF TASHKENT’S
TOURISM OPPORTUNITIES
Submission Date:
March 21, 2023,
Accepted Date:
March 26, 2023,
Published Date:
March 31, 2023
Crossref doi:
https://doi.org/10.37547/ijasr-03-03-06
Gulshoda Dilshadovna Yunusova
Phd In Philological Sciences, Tashkent State University Of Oriental Studies, Uzbekistan
Volume 03 Issue 03-2023
36
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
I
SSUE
03
Pages:
35-39
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
analyze Tashkent's touristic potential and market
it to foreigners, our capital might become one of
the world's most famous tourist destinations.
In the development of the tourism sector in our
country from 2019 to 2025, it is necessary to
transform tourism into a strategic sector of the
national economy, to diversify and increase the
quality of tourist services, and to improve the
tourist infrastructure, including the attraction of
foreign investments and the implementation of an
efficient advertising and marketing campaign.
The concept for the development of the tourism
sector in the Republic of Uzbekistan from 2019 to
2025 was displayed. Also, according to the
Cabinet of Ministers' decision titled “On
Additional Measures for Comprehensive Socio-
Economic Development of the Regions of
Tashkent and Further Improvement of the Living
Standards of the Population in 2022-
2026,”
tourism in the capital will be rapidly developed,
the tourist potential of the region will be
effectively utilized, tourism infrastructure will be
improved, and domestic and pilgrimage tourism
will be promoted. The definitions of tourist
development and the creation of new tourism
products have been established. The tasks
outlined in these legal documents are being
carried out in stages. There are numerous
accomplishments in this regard. Certainly, it is
possible to acknowledge that our capi
tal city’s
tourism options have grown substantially in
recent years. This includes the disappearance of
the "black market" for currency exchange, the
emergence of “green corridors” at the
international airport, and the increase in Internet
speed and WiFi coverage in the city. Yet, there are
numerous things that need to be integrated into
the sector and widely pushed. Using the example
of the nation's capital, Tashkent, we will provide
ideas and recommendations on how to increase
the tourism potential of our nation.
T
HE MAIN PART
Tashkent, which is appropriately known as the
“Gate to the East,” is not only one of the ancient
cities in Central Asia, but also one of the ancient
cities in the world that has contributed to the
development of world civilisation. The city was
situated on the network of the Great Silk Road,
where significant commerce caravans traversed.
This had a favorable influence on the city's
cultural life and development. By the 19th
century, the city had twelve gates. Tashkent's
Abulqasim, Ko'kaldosh, Baraqkhan, Beklarbegi,
and Eshonguzar madrasas were well-known and
renowned centers of learning.
Over its more than 2,000-year history, Tashkent
has witnessed various historical events, including
battles, uprisings, and, on the other hand, cultural
and educational growth. Regardless of the
political
climate,
landscaping,
gardening,
handicrafts, and trade have always been
developed in the city, and the people has always
had a moderate level of living. Popular among the
populace is the proverb, "The bird that eats the
grain of Tashkent returns from Makkatullah."
Throughout the world wars, Tashkent was also
known as the "City of Bread" due to its reception
of thousands of war victims. Since 1930, the city,
Volume 03 Issue 03-2023
37
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
I
SSUE
03
Pages:
35-39
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
which was designated as the capital of the Uzbek
SSR at the time, has maintained this position. The
years of independence were a time of rapid
growth in all facets of Tashkent's existence. In the
city, new modern structures and amenities have
been
constructed,
and
infrastructure
opportunities have grown. Currently, Tashkent is
one of Central Asia's greatest megacities. In the
Chorsu, Sebzor, Labzak, and Karakash districts of
central Tashkent, you may observe the majesty of
the old city alongside structures that combine
modern landscape, architectural, and design
accomplishments. As an economically, socially,
and culturally developed Uzbek city, Tashkent
has long drawn the interest of international
tourists. A foreigner traveling to Uzbekistan
chooses to begin his tour in the nation's capital. At
the very least, he will arrive in the capital and
spend his first several days seeing Tashkent. In a
sense, it entails continually updating the capital's
tourism attractions and developing creative
techniques of efficient and effective use of current
tourist resources.
During my nearly 20-year career at the Tashkent
State University of Oriental Studies, I have
witnessed many problems related to the touristic
image of our capital, introducing many foreign
students, researchers-scientists, and teachers to
Uzbekistan, particularly Tashkent, as well as
providing translation services to guests from the
Far East, but in many cases the hospitality of our
people and their care for foreigners have left very
positive impressions about our country. That's
when I realized that spirituality's "long tongue"
might be lost in every aspect of life, especially
tourism, when materialism is "short-handed."
What I'm trying to say is that if we first develop
and then maintain our moral values, such as
hospitality, respect, and concern for the visitor
(foreigner), which are characteristic of our
people, it will only benefit us. Consequently,
based on my findings from dealing with
international visitors and tourists, I feel that the
following sectors of tourism in Tashkent must be
developed.
-
- Pilgrimage tourism. Uzbekistan is one of
the top pilgrimage destinations in the world.
Uzbekistan, the birthplace of intellectuals such as
Imam Bukhari, Imam Termizi, and prominent
jurists such as Marginani and Moturidi, is a
popular destination for Muslim travelers. At the
same time, there are historical sites in our
country that are sacred to members of various
faiths. The presence of the most valuable wealth
of the Islamic world - one of the examples of the
Holy Quran - the Hazrat Imam (Hastimam)
complex, where the Holy Quran of Caliph Osman
is kept, as well as the presence of ancient
madrasas and mosques, is appealing to Muslim
tourists in Tashkent, and this expands the
possibilities of pilgrimage tourism in the capital.
- Commercial tourism. According to history,
merchants were the most restless travellers. In
addition to trading goods and foodstuffs,
merchants also facilitated the flow of civilizations
between nations and peoples. Incomparable are
the opportunities for commercial tourism to
further the promotion of Uzbek culture abroad.
Our national fabrics such as atlas, adras, silk, and
dukhoba, dozens of handicraft items such as
Volume 03 Issue 03-2023
38
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
I
SSUE
03
Pages:
35-39
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
pottery, sculpture, painting, and jewelry, national
musical instruments, dried fruits grown on the
most beautiful slopes, hills, and gardens in our
country, and local medicinal herbs and spices are
all imported. That is certain to draw the
merchant's notice. Given that all of the
aforementioned products are available at the "Old
Jova" (Chorsu) market in the capital and its
surrounding shops, it is necessary to strengthen
quality control in this market, ensure regular
compliance
with
sanitary-epidemiological
procedures, and improve the operation of
currency exchange ATMs; in short, the creation of
a favorable trade environment for tourists will
undoubtedly have a positive effect on the
development of commercial tourism.
- Ethnographic tourism. Today, ethnographic
tourism, which is common among European and
American citizens, is one of the most successful
means of displaying and promoting national
culture. It would not be incorrect to claim that our
capital city has all the resources to demonstrate
to international tourists the Uzbek national
attitude, customs, traditions, and customs, and
traditional living conditions. Among these are the
renowned old gates of Tashkent, ancient
neighborhoods and areas inhabited by locals,
Navruz celebrations held in the city, festivals and
exhibitions devoted to the nation's cultural
legacy, and numerous museums.
- Scientific tourism. Visitors' primary travel
objectives include scientific or creative tourism.
This sort of tourism is relatively exclusive; it
attracts primarily writers, poets, scientists,
painters, and other creative individuals. There are
museums in Tashkent, including the National
Archive Fund, which is admired by historians,
archaeologists, source studies, archivists, and
oriental researchers, as well as the Institute of
Oriental Studies named after Abu Rayhan Beruni
and the National Institute of Oriental Studies
named after Navoi, which houses a treasure trove
of valuable manuscripts and lithographic books
written in old Turkish, Persian, Hindi, Arabic, and
other languages. There is a library, which expands
the opportunities for scientific tourism.
- Eco tourism. This is one of the most lucrative
forms of tourism. Eco-tourists are fans of
gorgeous nature and absolute naturalness, and
they may be bored by the hectic pace of capital
city life. Tourists will definitely be enchanted by
the beauty of the Tashkent region's mountain
slopes, such as Charvok, Chimyon, Burchmulla,
Humson, and Beldirsoy, which are not far from
the city.
- Gastronomic tourism. The city also boasts a
wealth of resources for the growth of gourmet
tourism. There are several cooking centers in
Tashkent where many types of pilaf, which are
regarded Uzbek national meals, are cooked, but
only a few places can provide the authentic
ambience of the Uzbek national tea house, which
is unique in the East. There are also specific public
dining venues in Tashkent where national dishes
from many other countries (Turkish, Arab,
Chinese, Japanese, Korean, Malay, Indian) are
cooked, representing the unique culture of those
countries and even erected on the basis of
architectural models.
Volume 03 Issue 03-2023
39
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
I
SSUE
03
Pages:
35-39
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
As previously stated, Tashkent has sufficient
resources to develop practically all sorts of
tourism. The following issue is their promotion. In
this regard, we must fully utilize the capabilities
of social networks in order to boost promotion
through unique pages and sites. It is critical to pay
close attention to advertisements in the most
widely spoken languages around the world
(English, Spanish, Russian, French, German,
Chinese, Japanese, Arabic). Furthermore, it is
critical to creatively incorporate IT technologies
in the sphere of tourism. Creation of numerous
mobile applications for visitors to Uzbekistan,
including all components required for a nice, fun,
and useful vacation, giving a model travel
program for visitors, covering all areas such as
travel route, transportation, safety, and pricing
lists.
To summarize, Tashkent city has unique
resources for increasing tourism opportunities,
and effective use of them, attracting tourists
through various modern methods of advertising
and promotion, will have a positive effect not only
on our country's economic well-being, but also on
the strengthening of friendly relations with
distant and near neighbors.
R
EFERENCES
1.
https://shosh.uz/
2.
http://turizm.kasaba.uz/
3.
https://madrasa.uz/
4.
https://hidoyat.uz/
5.
Гулямова
Г.П.,
Абдусаломова
Ф.
Ўзбекистонда
зиёрат
туризмини
ривожлантириш. Builders of The Future
SJIF-2022-5.752.
DOI:
https://doi.org/10.37547/builders-v2-i2-
40 Pages: 264-269.
