International Journal of Management and Economics Fundamental
96
https://theusajournals.com/index.php/ijmef
VOLUME
Vol.05 Issue 06 2025
PAGE NO.
96-98
10.37547/ijmef/Volume05Issue06-19
Ways of Increasing Competitiveness of Tv Industry
Enterprises Based on Green Innovations
Qalbaeva Intizar Esenbay qizi
1st year master's student of the Faculty of Economics of Karakalpak State University, Uzbekistan
Received:
23 April 2025;
Accepted:
19 May 2025;
Published:
21 June 2025
Abstract:
This article explores how TV industry enterprises can enhance competitiveness through green
innovations. Key strategies include adopting energy-efficient technologies, using sustainable supply chains,
integrating renewable energy, and leveraging digital tools like AI and IoT. Green marketing, eco-friendly product
design, and compliance with environmental standards also play a crucial role. These approaches not only reduce
environmental impact but also offer economic and strategic advantages in a rapidly evolving market.
Keywords:
Green innovation; TV industry; sustainability; energy efficiency; renewable energy; eco-design; digital
tools; competitiveness.
Introduction:
In
today’s
fast
-paced
digital
environment, the television (TV) industry is undergoing
significant transformation. As global awareness of
environmental sustainability grows, industries are
increasingly expected to adapt to green innovations
and environmentally friendly practices. The TV
industry, traditionally energy-intensive and reliant on
complex supply chains, must align itself with these
expectations. Not only are these green initiatives
beneficial for the planet, but they also serve as critical
drivers of long-term competitiveness. Consequently,
integrating green innovations is no longer a peripheral
concern
—
it is a strategic imperative. This article
explores the key ways TV industry enterprises can
enhance their competitiveness through the adoption of
green technologies, sustainable practices, and
environmentally responsible policies.
Green innovation refers to the development and
implementation of products, services, or processes that
reduce environmental impacts. In the context of the TV
industry, this encompasses everything from the design
and manufacturing of energy-efficient TV sets to
sustainable
broadcasting
practices
and
environmentally conscious corporate strategies. For
example, modern LED TVs consume significantly less
power than their CRT predecessors, thanks to energy-
saving display technologies. Furthermore, broadcasters
are now investing in cloud-based infrastructures that
not only reduce energy consumption but also lower
carbon emissions associated with physical server
maintenance.
According
to
the
International
Telecommunication Union (ITU), energy efficiency in
ICT, incl
uding broadcasting, could cut global CO₂
emissions by 15% by 2030 if widely adopted. Thus,
green innovation is no longer merely a technological
upgrade
—
it
is
a
multifaceted
strategy
that
incorporates
resource
efficiency,
digital
transformation, and sustainable value chains.
One of the primary areas where TV industry enterprises
can enhance their competitiveness is through the
adoption
of
energy-efficient
production
and
broadcasting technologies. For instance, replacing
traditional lighting in production studios with LED
lighting can result in energy savings of up to 70%.
Similarly,
digital
transmitters
and
low-power
consumption equipment significantly reduce energy
use.
Moreover,
television
manufacturers
are
increasingly incorporating energy-saving features into
their products. Smart TVs, for example, now include
automatic brightness control and power-saving modes.
Not only do these features appeal to eco-conscious
consumers, but they also align with international
energy certification standards such as ENERGY STAR
and EU Ecodesign. It is important to note that energy
efficiency also reduces operational costs, thereby
enhancing the bottom line. In a competitive market
International Journal of Management and Economics Fundamental
97
https://theusajournals.com/index.php/ijmef
International Journal of Management and Economics Fundamental (ISSN: 2771-2257)
where profit margins are tight, cost reduction through
sustainable operations can be a significant advantage.
Another effective strategy involves greening the entire
supply chain. TV manufacturing involves sourcing
various components
—
plastic, metals, semiconductors,
and rare earth elements. By sourcing these materials
responsibly and partnering with suppliers that adhere
to environmental standards, enterprises can improve
their environmental footprint and reputation. For
example, companies like Samsung and LG have
committed to using recycled plastics in their television
casings and reducing the use of hazardous substances.
In 2023, LG announced that over 600,000 tons of
recycled plastics had been used in their electronics
manufacturing processes, highlighting a clear shift
toward circular economy principles. Additionally,
sustainable logistics
—
such as using electric delivery
vehicles and optimizing transportation routes
—
can
also contribute to reduced emissions. These practices
not only ensure regulatory compliance but also attract
investment from sustainability-focused investors [1,
39-54].
Incorporating
renewable
energy
sources
into
operations is another impactful way to boost
competitiveness. TV studios and broadcasting centers
consume
substantial
amounts
of
electricity.
Transitioning to solar, wind, or hydroelectric power can
greatly reduce dependence on fossil fuels. Take the BBC
as an example. The British broadcaster has committed
to net-zero emissions by 2030 and has already started
sourcing electricity from renewable providers for its
major studios. This shift not only aligns with the UK’s
climate goals but also sends a powerful message about
corporate responsibility. Furthermore, companies that
invest in renewable energy often benefit from tax
incentives, grants, and subsidies offered by
governments. These financial benefits, combined with
improved public perception, make renewable
integration a smart strategic move.
Designing for sustainability is an essential component
of green innovation. Life Cycle Assessment (LCA) helps
manufacturers evaluate the environmental impact of a
TV product from raw material extraction to end-of-life
disposal. Companies can increase competitiveness by
focusing on modular design, which allows easier repair
and component replacement, extending product
lifespan. For instance, Panasonic’s “Cradle
-to-
Cradle”
initiative encourages designing products that are not
only recyclable but also upgradable and reusable.
Additionally, offering take-back programs and recycling
services helps manage e-waste more responsibly.
According to the Global E-Waste Monitor 2020, only
17.4% of global electronic waste was formally collected
and recycled. Enterprises that actively contribute to
increasing this percentage are seen as industry leaders
in sustainability [3, 580-589].
Communicating green values to consumers is just as
important as implementing them. Eco-labeling,
sustainability reports, and transparent environmental
policies can significantly influence consumer behavior.
As research shows, a growing number of consumers are
willing to pay more for environmentally friendly
products. For ex
ample, Sony’s “Road to Zero” campaign
emphasizes its commitment to reducing environmental
impact across its product lines. By showcasing
sustainability as a brand value, the company
strengthens customer loyalty and enhances its market
position. Moreover, green marketing is not only about
product features. It involves engaging the audience
through sustainability-focused content, partnerships
with environmental organizations, and educational
campaigns. This builds trust and distinguishes the
brand in a crowded marketplace.
Adhering to international environmental standards and
frameworks ensures not only regulatory compliance
but also opens up global market opportunities.
Certifications such as ISO 14001 (Environmental
Management Systems), RoHS (Restriction of Hazardous
Substances), and WEEE (Waste Electrical and Electronic
Equipment
Directive)
are
vital.
Compliance
demonstrates
a
company’s
commitment
to
sustainability and gives it a competitive edge when
entering environmentally conscious markets, such as
the European Union. For instance, many retailers in
Europe only stock electronics that comply with
stringent
environmental
regulations,
making
certification a market entry requirement rather than a
choice. Furthermore, governments and regulatory
bodies increasingly prioritize companies that align with
sustainability goals in public tenders and funding
opportunities. Therefore, meeting these standards can
directly impact revenue streams.
Digital transformation plays a key role in enabling green
innovation. Artificial Intelligence (AI), data analytics,
and the Internet of Things (IoT) can optimize energy
use, reduce waste, and improve supply chain efficiency.
For example, predictive maintenance powered by AI
helps prevent equipment breakdowns, reducing
resource waste and improving operational efficiency.
Similarly, IoT-enabled smart facilities can adjust
lighting, heating, and cooling systems in real time,
leading to significant energy savings. Moreover, AI-
driven analytics can forecast viewer behavior, reducing
unnecessary content production and energy-intensive
transmissions. Netflix, for instance, uses AI to optimize
content delivery networks, thereby reducing data load
and associated carbon emissions. By integrating such
technologies, TV enterprises not only reduce their
International Journal of Management and Economics Fundamental
98
https://theusajournals.com/index.php/ijmef
International Journal of Management and Economics Fundamental (ISSN: 2771-2257)
environmental impact but also gain a reputation for
innovation, attracting tech-savvy and eco-conscious
audiences.
Despite the clear benefits, the transition to green
innovation is not without challenges. High initial
investment costs, lack of technical expertise, and
resistance to change can hinder progress. Moreover,
measuring environmental impact accurately remains a
complex task. Nevertheless, these challenges can be
mitigated through government support, international
collaboration, and industry-wide commitments. Joint
ventures, green innovation clusters, and public-private
partnerships can help share resources and knowledge.
Enterprises must also foster a culture of sustainability
by training employees, aligning incentives with
environmental goals, and integrating sustainability into
corporate strategy.
CONCLUSION
To conclude, green innovations are pivotal to
enhancing the competitiveness of TV industry
enterprises. From energy-efficient technologies and
sustainable supply chains to renewable energy
adoption and eco-conscious product design, the
opportunities are manifold. Additionally, transparent
green marketing, international certification, and digital
solutions further support the transition to a more
sustainable and competitive industry model. While
challenges exist, they are far outweighed by the long-
term benefits, including reduced operational costs,
improved brand loyalty, regulatory compliance, and
access to new markets. Ultimately, embracing green
innovation is not just an ethical choice
—
it is a strategic
necessity in the modern TV industry landscape. By
staying ahead of environmental trends and embedding
sustainability into their core business models, TV
enterprises can secure a resilient and competitive
future in a rapidly evolving global market.
REFERENCES
Айодеджи, Г. (2024). “ЗЕЛЁНЫЕ ИННОВАЦИИ” И
ЦИФРОВИЗАЦИЯ: КАТАЛИЗАТОР УСТОЙЧИВОГО
РАЗВИТИЯ
В
УЗБЕКИСТАНЕ.
Экономическое
развитие и анализ, 2(7), 39
-54.
Вахабов, А. В., & Хажибакиев, Ш. Х. (2021).
Необходимость и приоритетные направления
перехода к «зеленой экономике» в Узбекистане.
Экономика и финансы (Узбекистан), (Спецвыпуск 4),
3-12.
Фазлитдин,
Б.
А.
(2024).
ПРИОРИТЕТНЫЕ
НАПРАВЛЕНИЯ
ПЕРЕХОДА
К
«ЗЕЛЕНОЙ
ЭКОНОМИКЕ» В УЗБЕКИСТАНЕ. Экономика и
социум, (11
-2 (126)), 580-589.
Карапетян,
Д.
А.
(2024).
ИННОВАЦИИ
В
УСТОЙЧИВОМ
РАЗВИТИИ:
РОЛЬ
ЗЕЛЕНЫХ
ТЕХНОЛОГИЙ
В
БИЗНЕСЕ.
СОВРЕМЕННОЕ
ОБЩЕСТВО, НАУКА И ОБРАЗОВАНИЕ 3, 52.
Турдымуратова,
А.
К.
(2024).
УСОВЕРШЕНТСВОВАНИЕ
СДАЧИ
ФИНАНСОВЫХ
ОТЧЕТОВ АКЦИОНЕРНЫХ ОБЩЕСТВ НА ОСНОВЕ
ЗЕЛЕНЫХ
ИННОВАЦИЙ. Экономика и социум, (10
-2
(125)), 932-935.
