Verbalization of texts in the media

Abstract

This in-depth analysis explores the concept of verbalization in media. Verbalization refers to translating non-verbal elements like charts, graphs, and visuals into clear, concise words. The article highlights the importance of verbalization for comprehension, especially with complex data. It explores different media formats and how verbalization techniques are adapted for each (news articles, social media, TV).

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Sagatova, M. (2024). Verbalization of texts in the media. Topical Issues of Language Training in the Globalized World, 1(1). Retrieved from https://inlibrary.uz/index.php/issues-language-training/article/view/33373
Muborak Sagatova, Uzbek State World Languages University
Teacher of the department of teaching English methodology №3
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Abstract

This in-depth analysis explores the concept of verbalization in media. Verbalization refers to translating non-verbal elements like charts, graphs, and visuals into clear, concise words. The article highlights the importance of verbalization for comprehension, especially with complex data. It explores different media formats and how verbalization techniques are adapted for each (news articles, social media, TV).


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when aligned with educational criteria and involving student participation, offers

benefits in authenticity and future learning applicability.

In conclusion, peer assessment serves as a valuable assessment technology for

enhancing speaking skills within the communicative approach. By providing

opportunities for authentic communication, collaboration, and self-reflection, peer

assessment empowers students to become proficient communicators in real-world

contexts.

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506.

VERBALIZATION OF TEXTS IN THE MEDIA

Uzbek state world languages university

Sagatova Muborak Payzidinovna

Teacher of Teaching English methodology department

Uzbekistan, Tashkent

Abstract

This in-depth analysis explores the concept of verbalization

in media. Verbalization refers

to translating non-verbal elements like charts, graphs, and visuals into clear, concise words. The


background image

Topical issues of language training

in the globalized world

397

article highlights the importance of verbalization for comprehension, especially with complex data.
It explores different media formats and how verbalization techniques are adapted for each (news
articles, social media, TV).

Key words:

verbalization, media, social media posts, charts, headlines, infographics.

Every day, the media deluges us with a dizzying amount of information, much

of it shown in intricate ways like graphs, charts, and visualizations. Even though these

components can be effective tools for communicating information, if their full

significance is not properly understood, it may remain obscure. This is the point at

which verbalization becomes relevant. Verbalization is the process of putting these

nonverbal cues into understandable, succinct language. This seemingly straightforward

procedure enables viewers to understand media at a deeper level and gives them the

tools to become more discerning media consumers.

Discussions over the value of succinct and clear communication in the media

have persisted for decades. The necessity of bridging the gap between the information

source and the recipient is emphasized by academics such as Shannon. Verbalization

serves as a bridge in the context of media, translating difficult pictures into messages

that are clear and concise.

Furthermore, research by Mayer, children's comprehension of instructional

television messages communication research highlights the limitations of visual

communication alone. Their study demonstrates that children struggled to grasp the

full meaning of instructional videos without accompanying verbal explanations. This

finding underscores the need for verbalization, particularly when targeting audiences

with varying levels of background knowledge.

Recent studies delve deeper into the specific techniques of effective

verbalization. According to Grabe & Lang, media audiences enacting meaning in

language discuss the concept of "elaboration," where verbal explanations build upon

the visual content, enriching the message and fostering deeper understanding.

But there are some complications with the problem. Tufte asserts that visual

aids, such as pictures and quantities, serve as effective warnings against verbalization


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oversimplification. He contends that explanations that are unduly basic can cause

complicated data visualizations to lose their subtlety.

Methodology

This analysis adopts a qualitative approach, examining the role of verbalization

in various media formats. Examples will be drawn from news articles, television

broadcasts, social media posts, and infographics to illustrate the diverse applications of

verbalization.

The analysis will focus on the following key aspects:

The Impact of Verbalization on Comprehension:

How does

verbalization enhance understanding of complex visuals and data?

Techniques of Effective Verbalization:

What strategies do media

outlets employ to ensure clear and concise communication?

The Nuances of Different Media Formats:

How do verbalization

techniques differ across various media platforms?

Results

The Impact of Verbalization on Comprehension:

Studies have shown that verbalization significantly improves audience

comprehension of complex information. Consider a news report presenting a chart on

economic growth. While the chart might show an upward trend, verbalization can

explain the specific percentage increase and its potential impact. This allows viewers

to grasp the story behind the data, not just the data itself.

The benefits extend beyond mere numbers. Verbalization of infographics,

political cartoons, and even photographs can provide crucial context, unveil potential

biases, and ultimately lead to a more informed and engaged citizenry.

Techniques of Effective Verbalization:

Effective verbalization requires a delicate balance. Here are some key

strategies:


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Clarity and Concision:

Complex terminology and jargon might

make it difficult to grasp. Use language that is clear and succinct and appropriate

for the intended audience.

Highlighting Key Messages:

Infographics frequently compress a

large amount of data into one picture. The most important information can be

highlighted verbally, preventing the listener from being overwhelmed.

Metaphors and Analogies:

Complex concepts can be made more

relatable by comparing them to familiar experiences. For instance, explaining

inflation by comparing it to blowing up a balloon can help non-experts grasp the

concept.

Storytelling:

A captivating story may captivate the audience and

encourage them to interact with the material by using data and statistics.

The Nuances of Different Media Formats:

The specific strategies for effective verbalization vary depending on the media

format:

News Articles:

Headlines are a prime example of concise

verbalization, summarizing the story in a clear and attention-grabbing way.

Infographics within articles benefit from captions that explain the data and

highlight key trends.

Television & Video:

News broadcasts rely heavily on voice-over

narration and on-screen text to verbalize visuals. Documentaries often weave

narration, interviews, and even dramatizations to explain complex topics.

Social Media:

The limited character count on platforms like

Twitter demands extreme concision.

By understanding the specific needs and limitations of each media format,

journalists and content creators can leverage verbalization to its fullest potential. This

ensures that audiences receive clear, concise, and well-explained information,

empowering them to become active participants in the media landscape.


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References:

1.

Grabe, W., & Lang, A. (2009). Media audiences enacting meaning in language. Journal of

Communication,

59(1),

188-222.

(

https://scholar.google.com/citations?user=jJUvBO8AAAAJ&hl=en

)

2.

Mayer, R. E. (2005). Cognitive theory of multimedia learning. The Cambridge Handbook of

Multimedia

Learning,

31-43.

(

https://www.cambridge.org/core/books/multimedia-

learning/7A62F072A71289E1E262980CB026A3F9

)

3.

Sagatova M.P. Metaphors in political discourse. International scientific-practical conference

on the topic of “Problems and perspectives of modern technology in teaching foreign languages”.

(E)ISSN:2181-1784

www.oriens.uz

3(22), Nov., 2023. https://cyberleninka.ru/article/n/metaphors-

in-political-discourse


References

Grabe, W., & Lang, A. (2009). Media audiences enacting meaning in language. Journal of Communication, 59(1), 188-222. (https://scholar.google.com/citations?user=jJUvBO8AAAAJ&hl=en)

Mayer, R. E. (2005). Cognitive theory of multimedia learning. The Cambridge Handbook of Multimedia Learning, 31-43. (https://www.cambridge.org/core/books/multimedia-learning/7A62F072A71289E1E262980CB026A3F9)

Sagatova M.P. Metaphors in political discourse. International scientific-practical conference on the topic of “Problems and perspectives of modern technology in teaching foreign languages”. (E)ISSN:2181-1784 www.oriens.uz 3(22), Nov., 2023. https://cyberleninka.ru/article/n/metaphors-in-political-discourse