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ORGANIZATIONAL AND ECONOMIC MECHANISMS
OF THE MICE INDUSTRY
Khalilova Gulnoza Nurullo kizi
Teacher-intern of Oriental University, independent researcher of
Tashkent State University of economics (PhD)
Халилова Гульноза Нурулло қызы
Стажёр-преподаватель университета "Ориентал",
самостаятельный соискатель (PhD) в Ташкентского
государственного экономического университета
Annotation:
this thesis provides information on the economic indicators that
were instrumental in the establishment of the MICE industry, the processes of
organizing events and ways to use foreign experience in it.
Keywords:
tourist firm, Congress halls, IT technology, event programs,
employee experience, economic costs, profit.
Аннотация:
В данной диссертации представлена информация об
экономических показателях, имеющих значение при организации MICE-
индустрии, процессах организации мероприятий и способах использования
зарубежного опыта в ней.
Ключевые слова:
туристическая компания, конгресс-холлы, IT-
технологии, событийные программы, опыт сотрудников, экономические
затраты, прибыль.
A modern business tourism industry has emerged in the West. Today, MICE
tourism centers are the countries of the United States, the United Kingdom, Australia,
Germany, France, Austria and Spain. The leader of business tourism in the East is
China. Large specialized events are held in this area, in which tour operators and other
participants in the MICE industry exchange experiences. The most popular are IBTM
and IMEX. As for conferences and events that fully respond to the MICE format, such
as Mobile World Congress in Barcelona (a landmark event in telecommunications and
it) or MIPIM in Canada (international investment exposition Forum, a major event in
real estate). Tourist organizations are important in the development of MICE tourism.
The role of tourist organizations is also high in knowing for what purpose they visited
tourists coming to our country. We know that tourists visit any country for different
purposes. While Kimdur visits for recreational purposes, kimdur visits again for
business purposes. And MICE tourism is not mistaken to say that these two goals are
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a combined form. Because while business people have visited for the purpose of
holding conferences, forums, meetings in a variety of ways, it does not make it difficult
to leave the country without traveling. MICE tourism will be able to provide you with
such an opportunity.
To develop MICE tourism in Tashkent, we must first form an infrastructure that
can meet modern requirements. To do this, it is advisable for us to find out what
purpose the tourist MICE tourism is visiting our country. MICE tourism goals and
types are travel that provides:
- holding talks or meetings with business partners;
- participation in professional events;
- establish, form and encourage relationships with new business partners;
- press tours;
- sending employees to train or improve their skills, forming a team and
encouraging them. Facilities serving the development of MICE tourism include:
1.
Conference hall;
2.
Working offices;
3.
Event halls;
4.
Major shopping centers;
5.
Hotel halls;
6.
Facilities where restaurants and similar cooperation meetings can be
organized.
Currently, Dolores-travel advocate as well as Canaan travel are the leaders in the
organization of MICE tourism in our country. These tour operator companies are
delighted with many tourists with their services. Dolores-travel Group is a company
owned by the Republic of Uzbekistan, which has been a leader in the tourism market
of Uzbekistan for 25 years, and this company specializing in the reception of foreign
tourists is also a leading tourism network for group trips, congresses, symposia, forums
in the corporate segment. The employees of the MICE Tourism Department of this
company are not only well-versed in all the nuances of organizing events in
Uzbekistan, but also specialists in the tourist business
1
.
If we dwell on the economic mechanisms of MICE tourism, then the costs for
its organization will also be higher, and the revenues for expenses will also be much
higher. We studied the German experience in organizing these events and gave
information about the costs of organizing it below.
When organizing a conference in Germany, the average price per person can be
set from US $ 500 to US $ 2,500. The total costs of the conference can range from
$150,000 to $3,000,000. Again, it all depends on factors such as the size, location
and duration of your conference. If you do not plan to serve any food, the cost of
1
https://dolorestravel.com/en
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holding the conference is usually US $ 150,000, and the event will be designed for
250 people and will last two days. $ 600 per person. The organizers of the event will
benefit greatly from this. Because the higher the cost,the higher the income. In
addition to the fact that the cost spent on organizing a mass event is self-sufficient,
it requires economic beneficiation in the form of net profit
2
.
Public events according to the definition of goals and the selection of the
concept:
► party nights;
► charity shares;
► concerts, tours;
► exhibitions and fairs;
► business negotiations, political dialogues;
► sports festivals, championships and cup competitions.
Draw 1: Preparation of event programs
3
As can be seen from this picture, when organizing an event, it is necessary to
initially determine the name of the event, focus on what purpose the event is organized,
clarify the organizers of the event, determine the time of the event, use massmedia to
promote the event or not? It will be necessary to clarify this, prepare the necessary
technical means for the event, determine who the visitors are, determine the location
of the event, pay special attention to the design of the event, attract partner
organizations as much as possible to the event, maintain financial accounting. The
creation of a plan for organizing conferences involves processes that are difficult for
2
https://gogather.com/blog/what-does-a-corporate-conference-cost-to-plan
3
Author development
Event name
Purpose of
the event
Event
organizers
Event time
Event
location
Visitors(parti
cipants)
Necessary
technical
means at the
event
Massmedia
Event design
Calling
partner
organizations
Financial
resources
account
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some time. Because in this process, qualified specialists will be needed to formulate
the cost, draw up breakfast, lunch, Conference time for guests. There are many factors
that need to be considered when inflation costs increase and budget planning.
In conclusion, tourism is an important integral part of the country's economy.
Through it, the prosperity of Davs will increase, the living standards of the population
will improve, new jobs will be created, the culture of the people will improve, mature
personnel will be formed, the image of the country will increase in the international
tourism market, and this industry will also bring a large income.
LIST OF LITERATURE USED
1.About us Dolores Travel: Tour Operator Uzbekistan and Central Asia//elektron
resurs// https://dolorestravel.com/en
2. https://gogather.com/blog/what-does-a-corporate-conference-cost-to-plan
3.https://www.dw.com/ru/turisticeskij-bum-v-germanii-nemcy-na-otpuske-ne-
ekonomat/a-68456200#:
