“JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN
UZBEKISTAN” JURNALI
VOLUME 03, ISSUE 07, 2025. JULY
ResearchBib Impact Factor: 9.654/2024 ISSN 2992-8869
42
THE APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS IN
JOURNALISM IN KAZAKHSTAN
Jartibaeva Biybisara Kuwanishbay qizi
Master’s student, Karakalpak State University
Phone: +998 90 263 32 10
Abstract:
This article provides an in-depth, chronologically grounded analysis
of the integration of artificial intelligence (AI) technologies into journalism in the
Republic of Kazakhstan. Starting with President Kassym-Jomart Tokayev’s speech
at the National Congress, the study explores the development of the country’s digital
media infrastructure, the establishment of innovative research centers such as “AI
MediaLab” and “LG AI MediaLab,” and the creation of the first AI-powered
convergent newspaper, “AI-Tamyz.” It also covers the publication of fundamental
popular-scientific works like The Alphabet of Artificial Intelligence. The article
discusses international experiences and addresses key issues related to ethics, mental
well-being, social responsibility in journalism, inclusivity, and information equality
in the context of AI. The findings indicate that Kazakhstan is not only advancing
technologically but is also striving to integrate artificial intelligence into journalism
in a way that preserves national values. This article offers relevant theoretical and
practical conclusions for scholars and professionals engaged in AI integration in
media, journalism education, information policy, and digital inclusion.
Keywords:
Kazakhstani journalism; artificial intelligence; AI-Tamyz
newspaper; AI MediaLab; LG AI MediaLab; digital media; generative AI;
journalism education; information equality; inclusivity; media ethics; technological
transformation; Turkic languages; media modernization; digital domain; regional
integration.
In recent years, the rapid spread of artificial intelligence (AI) technologies
across all areas of public life has forced a fundamental reassessment of journalistic
practices. This process is particularly visible in Kazakhstan. AI tools are
transforming not only the technical dimensions of news production but are also
reshaping the ideological, aesthetic, and social frameworks of journalism. This
“JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN
UZBEKISTAN” JURNALI
VOLUME 03, ISSUE 07, 2025. JULY
ResearchBib Impact Factor: 9.654/2024 ISSN 2992-8869
43
article scientifically examines the stages, practical initiatives, and strategic efforts of
AI adoption within the context of Kazakhstani journalism in chronological order.
On March 20, 2025, Egemen Qazaqstan published an article analyzing
President Kassym-Jomart Tokayev’s address at the National Congress held in
Burabay.
1
In his speech, the president emphasized that Kazakhstan’s economy could
advance significantly through digital transformation, with artificial intelligence
serving as the main driving force. Based on this vision, the article advocated for the
comprehensive implementation of AI technologies in all areas of the information
sphere—especially in journalism—as a critical strategic direction.
Following this, the phased integration of AI into Kazakhstan’s media landscape
began. In particular, the Qazcontent agency introduced AI-powered newsreading
avatars capable of delivering news without human involvement, thereby enabling
the automatic dissemination of content via television and online platforms.
2
Editorial
offices also began to organize AI-focused training sessions, aimed not only at
increasing staff efficiency but also at reducing content production costs, automating
information filtering, predicting audience demands, and improving feedback
mechanisms.
The article also allocates considerable attention to international experience. For
instance, The Washington Post developed the “Heliograf” platform, which
automates news writing and publishing. The Associated Press significantly
increased content output by automating sports and financial news reporting.
Meanwhile, Reuters has enhanced analytical content creation through its “Lynx
Insight” platform, improving both data analysis and journalistic expertise.
However, the full integration of AI in journalism also presents several systemic
challenges. Key obstacles include a shortage of journalists with technological
expertise, underdeveloped infrastructure, and limited financial resources. These
issues necessitate a comprehensive national strategy, including the introduction of
specialized AI training programs for journalists, innovation laboratories, and
academic research centers.
1
Tokayev, K. J. (2025). Speech at the National Congress.
Egemen Qazaqstan
, March 20, 2025.
2
Qazcontent Agency (2025). “AI-powered newsreader avatars” project overview.
“JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN
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VOLUME 03, ISSUE 07, 2025. JULY
ResearchBib Impact Factor: 9.654/2024 ISSN 2992-8869
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In response to these challenges, on May 26, 2025, Al-Farabi Kazakh National
University opened a state-of-the-art research laboratory called “AI MediaLab”
specializing in artificial intelligence. The project aims to bring journalism into a new
stage of scientific and technological advancement by integrating neural networks
into media practices. The laboratory is equipped with supercomputers and a
centralized data system, allowing students to gain practical experience with AI tools.
The first major outcome of this laboratory was the launch of the AI-Tamyz
newspaper. This is the first convergent newspaper in Kazakhstan produced entirely
using artificial intelligence. It was developed based on inclusive principles: for
example, QR codes lead to YouTube versions of the articles in audio and video
formats for individuals with visual or reading impairments. This approach not only
demonstrates how cutting-edge technologies can be integrated into journalism but
also contributes to reducing information inequality and strengthening the humanistic
values of journalism.
The AI-Tamyz project tested the creative potential of AI-generated content.
The texts, images, audio, and video materials in the newspaper were all produced
through platforms like ChatGPT, Gemini, WhisperAI, DALL·E, and SunoAI. This
demonstrated that AI tools can function not only as technical or administrative aids
but also as creative agents. Moreover, this project represents an important step
toward expanding the use of AI in Turkic languages, particularly Kazakh.
As a result, AI-Tamyz has become one of the most innovative journalism
projects in Kazakhstan’s media history. It provided a platform for testing not only
technical applications but also concepts of information equality, inclusivity,
aesthetic approaches, and ethical standards. Within journalism education, this
project was used in practical “data journalism” classes, allowing master’s students
to combine independent research with creative activity. Notably, AI tools were
applied to a range of genres—including satire, documentaries, poetry, stories, and
interviews—highlighting AI’s potential to adapt to human creativity.
Furthermore, the media training seminar “The Future of Content: Journalism in
the Age of Generative AI,” held in Astana on July 2, 2025, offered deep insights into
the technical, ethical, and psychological impacts of AI on journalism.
3
Supported by
Huawei and Kazakhstan’s Ministry of Digital Development, the event brought
3
AI MediaLab (2025). AI MediaLab project: Advancing digital journalism.
24.kz
, May 26, 2025.
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together leading professionals from journalism, communications, IT, and
government sectors. During the seminar, Deputy Minister of Digital Development
Rostislav Konyashkin emphasized that AI should not only automate journalistic
tasks but also enhance journalists’ societal responsibilities.
Economic journalist Rakhym Oshaqbayev analyzed both the positive and
negative effects of AI on journalism practice. While AI is proving useful for tasks
like transcription, headline generation, and basic news writing, he noted that it still
struggles with conveying human emotions, empathy, and tone. He argued that the
more AI-generated content increases, the more people will value emotionally
resonant and human-authored content. Therefore, AI tools should be seen not as
replacements for creative journalists, but as benchmarks that highlight human
uniqueness.
The seminar also addressed psychological factors. Psychologist Zhanel
Sariyeva introduced the concept of “emotional resilience” as essential for journalists
working in fast-paced digital environments. The constant pressure of breaking news,
multitasking, and mental strain requires not only technical skills but also
psychological stability. This calls for new methodological approaches in journalism
education and practice.
Ethics was another central topic of discussion. Anara Tolebayeva, Vice
President of Kazakhstan’s AI Development Association, stressed the importance of
transparency, protection against manipulation, and fact-checking when using
generative models. She warned that unchecked use of AI tools could lead to
dangerous trends, underscoring the urgent need to maintain a balance between
journalism ethics and AI technologies.
On May 27, 2025, another major initiative was launched at Al-Farabi Kazakh
National University—the opening of the LG AI MediaLab.
4
This scientific platform
focuses on studying artificial neural networks within journalism and communication
systems. During the inauguration, LG Electronics executive Hak Hyon Kim and
University Rector Zhanseit Tuimebayev emphasized that this project has strategic
significance for the development of digital journalism across Central Asia. The lab
4
LG AI MediaLab (2025). Launch of the new lab at Al-Farabi Kazakh National University.
KazNU Press Service
, May 27, 2025.
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enables research not only in journalism but also in visual storytelling, large language
models (LLMs), and “digital twins” technology.
Within this academic environment, the AI-Tamyz newspaper was further
refined and became a methodological model for other participants. As part of the
university’s digital strategy, a supercomputer infrastructure was launched to support
journalism experimentation. Such technical capacity paves the way for the
development of new media formats based on various types of artificial intelligence,
including multimodal models.
One of Kazakhstan’s most significant public-scientific contributions in the AI
field is the book The Alphabet of Artificial Intelligence, published in Kazakh for the
first time in March 2025.
5
The author, journalist Meirzhan Auelkhanuly, presents AI
concepts in a language accessible to readers with no programming background. The
book explains prompt engineering—how to give effective instructions to AI—
through clear and practical examples. This democratizing approach represents a
crucial step toward making AI tools more accessible to a broad audience.
During the book’s launch, the AI-Hub company and the ai-hub.kz platform
were also introduced, both aimed at promoting digital literacy, AI, biotechnology,
and cybersecurity in Kazakhstan. The creation of TurkAI—a network of AI
professionals from Turkic countries—marked a major step toward regional
cooperation in the field. Experts from Turkey, Uzbekistan, Kyrgyzstan, and
Kazakhstan now collaborate via this platform.
Importantly, The Alphabet of Artificial Intelligence has attracted strong interest
not only in Kazakhstan but across the Turkic world, including in Uzbekistan,
Turkey, and Kyrgyzstan. Based on this book, educational manuals, encyclopedias of
AI terminology, and translation projects are being developed. These initiatives
contribute to the formation of a shared regional infrastructure for science and
information in the field of AI.
In conclusion, the implementation of artificial intelligence tools in
Kazakhstan’s journalism represents far more than a technological shift. It marks a
deep societal transformation affecting journalism models, education systems, ethical
approaches, and aesthetic standards. The AI-Tamyz newspaper, AI MediaLab and
5
DKnews.kz (2025). Coverage of the “The Future of Content: Journalism in the Age of Generative
AI” media training.
DKnews.kz
, July 2, 2025.
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LG AI MediaLab laboratories, The Alphabet of Artificial Intelligence, and the
TurkAI network are all examples of high-impact scientific and practical efforts to
develop national content, ensure information equality, and strengthen journalism’s
social responsibility in the age of artificial intelligence.
References
1.
Tokayev, K. J. (2025). Speech at the National Congress. Egemen
Qazaqstan, March 20, 2025.
2.
Qazcontent Agency (2025). “AI-powered newsreader avatars” project
overview.
3.
AI MediaLab (2025). AI MediaLab project: Advancing digital
journalism. 24.kz, May 26, 2025.
4.
LG AI MediaLab (2025). Launch of the new lab at Al-Farabi Kazakh
National University. KazNU Press Service, May 27, 2025.
5.
DKnews.kz (2025). Coverage of the “The Future of Content:
Journalism in the Age of Generative AI” media training. DKnews.kz, July 2, 2025.
6.
Auelkhanuly, M. (2025). The Alphabet of Artificial Intelligence.
Almaty: AI-Hub Publishing.
