No. 08 (2024) Volume 06 Issue 08

The ornamental plant marketing industry is a dynamic sector influenced by various demographic factors that shape career decisions within the field. This study explores how demographic variables such as age, gender, education level, and socioeconomic background impact individuals' choices to pursue careers in ornamental plant marketing. By analyzing data from surveys and interviews with industry professionals and aspiring marketers, this research identifies key trends and patterns that influence career paths. The findings reveal that while certain demographic factors, such as educational attainment and socioeconomic status, significantly impact career choices, others, like gender and age, have more nuanced effects. Understanding these influences provides valuable insights for industry stakeholders aiming to attract and retain talent, as well as for educational institutions designing relevant training programs. This study contributes to a deeper understanding of the factors shaping career decisions in the ornamental plant marketing sector and offers recommendations for enhancing career development strategies.

This study investigates the effects of different stem cutting types and soilless media on vegetative and rooting growth. The research aimed to identify optimal conditions for enhancing plant development through a comparative analysis of various cutting methods (e.g., softwood, hardwood, semi-hardwood) and soilless media (e.g., peat moss, perlite, vermiculite, and their combinations). Using a controlled experimental setup, we assessed parameters such as root formation, shoot growth, and overall plant health. Our results indicate significant variations in rooting success and vegetative growth across different combinations of cutting types and media. Specifically, certain media facilitated faster root development and healthier vegetative growth compared to others. Additionally, the type of stem cutting also influenced the efficiency of rooting and subsequent plant vigor. These findings provide valuable insights for optimizing propagation techniques and selecting appropriate soilless media to enhance plant production in various horticultural and agricultural applications.