EMPLOYING ELECTRONIC ADVERTISING IN HOTEL MARKETING AN ANALYTICAL STUDY OF THE CONTENT OF TOURISM ADVERTISEMENTS PUBLISHED ELECTRONICALLY
Keywords:
Abstract
Hotel marketing is the basis for promoting any hotel service, and it is the reason for the success of the hotel’s establishment and the tremendous increase in its monthly profit returns for the hotel owners, as well as the rise in revenues allocated to the hotel itself. After developing the hotel marketing method, most hotels do their work via the Internet (e-marketing). This method makes many of its steps easier for them and produces excellent profits for the hotel without any problem or error in the same hotel marketing system. By entering the hotel marketing website, it also makes it very easy for guests and tourists, especially when they arrive at the places they want to go to. The payment process is electronic for each hotel and booking what they receive from it. Without having to go to the hotel more than once, knowing what the guests and tourists need from hotel marketing and providing them with all means of comfort and safety when starting the marketing process is essential.
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References
Using modern trends in hotel marketing, which in turn leads to the development of the hospitality industry.
Using modern ideas to attract tourists (guests) to hotels.
Develop modern, ready-made plans for hotel operations.
Conducting hotel marketing research that helps in developing hotel service.
Using a comprehensive marketing strategy to promote hotels and attract tourists (guests).
References
Al-Malkawi, Omar Jawabreh, (2012), Hotel Marketing, 1st edition, Al-Warraq Publishing and Distribution Foundation, Amman, Jordan.
Abu Rumman, Asaad Hammad and Al-Diwaji, Abi Saeed, (2000), Tourism and Hotel Marketing, Scientific Concepts and Foundations, 1st edition, Dar Al-Hamid for Publishing and Distribution, Amman, Jordan.
Robert Reid and David, Bojanic, (2007), Hospitality Marketing Management, Mars Publishing House, Riyadh, Kingdom of Saudi Arabia.
Al-Hadid, Ibrahim Ismail Hussein, (2010), Tourism Marketing Management, first Arabic edition, Dar Al-Assar Al-Alami for Publishing and Distribution, Amman, Jordan.
- Al-Malkawi, Omar Jawabreh, (2008), Principles of Tourism and Hotel Marketing, 1st edition, Al-Warraq Publishing and Distribution Foundation, Amman, Jordan.
