THE USA JOURNALS
THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478)
(SPECIAL ISSUE - NOMMENSEN INTERNATIONAL CONFERENCE ON SOCIAL POLITICS, LAW, EDUCATION, ECONOMICS, AND
PSYCHOLOGY (NICSPEEP 2024))
10
https://www.theamericanjournals.com/index.php/tajiir
PUBLISHED DATE: - 03-08-2024
https://doi.org/10.37547/tajiir/ NICSPEEP-2024-01-02
ENVIRONMENTAL, INNOVATION, AND MARKETING
FACTORS INFLUENCING HOTEL STAY DECISIONS
Markus Doddy Simanjuntak
Mitra Husada STIKES, Indonesia
Email: - mdoddysm@gmail.com
Rattanaphol Mongkholrattanasit
Rajamangala University of Technology Phra Nakhon, Thailand
Email: - rattanaphol.m@rmutp.ac.th
INTRODUCTION
RESEARCH ARTICLE
Open Access
Abstract
THE USA JOURNALS
THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478)
(SPECIAL ISSUE - NOMMENSEN INTERNATIONAL CONFERENCE ON SOCIAL POLITICS, LAW, EDUCATION, ECONOMICS, AND
PSYCHOLOGY (NICSPEEP 2024))
11
https://www.theamericanjournals.com/index.php/tajiir
Business activities are natural activities carried out
by humans with various types of activities carried
out with great care and caution, the business
carried out not only has the desire to seek profit
alone, but also has a contribution in helping the
State to generate national income in order to boost
economic growth. .In carrying out its business,
industries or companies that house existing
industries do various things to survive the
onslaught of competitors with concepts that are
different from the business concept that we have.
This business concept requires innovation and
creativity, which can be in the form of product
innovation that will be created and designed, as
well as creativity when carrying out promotions or
carrying out marketing activities. In creating a
leadership concept when you want to design a
vision and mission through design or product
design, of course you have to implement a strategy
appropriate product innovation, and must create
creativity in the promotions that will be made for
the product that will be made, so that customers or
consumers are interested in using the product.
Thought by (Reshetko et al., 2021) to implement a
product innovation strategy and create creativity
in carrying out promotions for the product that will
be made, it is better to know the internal
environmental atmosphere of the business concept
that will be created, this environmental condition
is very important for the company so that later
when it is implemented the right strategy for
product innovation, and when applying creativity
in promotions it does not make customers or
consumers respond to a mismatch in product
design and promotion with the existing
environmental atmosphere, both internal and
external, so that customers' desire to use our
products becomes higher. One of the industries
Those who always carry out product innovation
strategies are the service industry, especially the
hotel industry. In Indonesia, in order for the hotel
industry to survive and compete, it must need the
right innovation strategy in creating creativity
when designing hotel services, as well as carrying
out promotions or marketing activities, innovation
strategies and marketing creativity. What is done
must be supported by a business environment that
can be used as a supporting factor that is able to
attract customers to use existing hotel services, so
that customers who visit the hotel feel comfortable
and safe in using the hotel facilities, and feel that
the hotel provides services that are in accordance
with their needs. hopes and desires, so that visitors
will quickly make a decision to come and stay at the
hotel in the future. However, the innovation carried
out on products and creativity in marketing
hospitality services at several hotels in Indonesia
has not been optimal, it can be seen from the
number of visits (Visitors ) who stayed in hotels
during the period 2019-2023 tended to decrease,
an overview of the number of hotel visitors who
stayed in hotels can be seen in Table 1 below:
Table 1 Number of Visitors Visiting Hotels in Indonesia in 2019-2023
Year
Number of Visitors in the
Indonesian Tourism Industry
(People/Person)
Number of Hotel
Visitors Throughout
Indonesia
(Person/Person)
201 9
54,333,000
12,500,000
20 20
55,540,000
11,500,000
20 21
56,720,000
11,750,000
20 22
54,010,000
10,250,000
20 23
25,180,000
7,550,200
Source: Ministry of Tourism and Creative Economy, 2024
THE USA JOURNALS
THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478)
(SPECIAL ISSUE - NOMMENSEN INTERNATIONAL CONFERENCE ON SOCIAL POLITICS, LAW, EDUCATION, ECONOMICS, AND
PSYCHOLOGY (NICSPEEP 2024))
12
https://www.theamericanjournals.com/index.php/tajiir
Based on Table 1 above, it can be concluded that
the number of visitors staying in the hotel industry
in Indonesia in the 2019-2023 period tends to
decrease, this decrease is not only due to the Covid-
19 pandemic, but also because several hotels in
Indonesia have not been able to implement Product
innovation strategies and creative development of
promotions have not been implemented optimally,
thus affecting the atmosphere or environmental
conditions of hotels which have not been able to
provide services and facilities in accordance with
the needs and desires of customers (visitors), thus
indirectly influencing visitors' decisions to stay at
the hotel. hotels, with the decline in the number of
visits, indicates that the decision taken by visitors
not to stay at several hotels in Indonesia is due to
inadequate facilities due to a lack of innovation
strategies for hotel products and services, as well
as incompatibility of promotions with the
environmental atmosphere that has been
promoted. to visitors (customers). On In this
research, the independent variable is related to the
hotel industry's strategy in attracting visitors to
stay overnight, through the independent variables,
namely product innovation strategy and marketing
creativity, while the dependent variable is the
visitor's decision to stay at a hotel in Indonesia ,
and the moderating variable is the atmosphere or
environmental conditions. at the hotel . The aim of
this research is to determine and explain the
variables of product innovation strategy and
marketing creativity influences the visitor's
decision variable to stay at a hotel in Indonesia
through the variable atmosphere or environmental
conditions in the hotel.
LITERATURE REVIEW
Product Innovation Strategy
Thoughts by (Alcalde-Giraudo et al., 2021) product
innovation strategy is an improved strategy in
developing a basic framework for product creation,
as well as product design to make it more
innovative . Thoughts by (Azeem et al., 2021)
product innovation strategy is an activity carried
out to improve the product's ability to meet
customer needs by designing products and
presenting products with creative ideas . Thoughts
by (Bertella et al., 2021) product innovation
strategy is an effort made by a company to support
increasing product capabilities in meeting
customer desires . Thoughts by (Breier et al., 2021)
product innovation strategy is an effort made by a
company to be able to create products that suit
customer needs, the products produced are
different from others . Thoughts by (Chathoth et al.,
2013) product innovation strategy is a systematic
effort carried out by a company in order to improve
the quality of its products and services by involving
creative people in designing products that are
different from others . Thought by (Dhirasasna et
al., 2024) product innovation strategy is a series of
activities carried out to support the company's
ability to create products that are effective and
productive in order to increase customer
satisfaction so they can continue to use their
products. Thought by (Doğan et al., 2013 ) a
product innovation strategy will be successful if the
products produced have different uses, benefits
and abilities to maximize customer needs.
Marketing Creativity
Thoughts by (Dooley, 2017) marketing creativity is
an activity that gives its members the ability to
provide information about products produced
through creative ideas . Thoughts by (Elsharnouby
& Elbanna, 2021) marketing creativity is an effort
carried out by providing promotions that suit
needs in a creative and innovative way . Thoughts
by (Esmaeilpoorarabi et al., 2018) marketing
creativity is an activity that can support increasing
the ability of marketing parties to increase sales
volume by presenting creative things in each
promotion . Thoughts by (Gössling & Lund-
Durlacher, 2021) marketing creativity is an activity
that can improve a product's ability to increase
customer satisfaction by providing creative and
innovative notifications about the products that
will be offered to customers . Thoughts by
(Hadjielias et al., 2021) marketing creativity is an
activity carried out by offering products, benefits
and services to customers in different ways
compared to competitors . Thought by (Horng et al.,
2017) marketing creativity can be said to be good
THE USA JOURNALS
THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478)
(SPECIAL ISSUE - NOMMENSEN INTERNATIONAL CONFERENCE ON SOCIAL POLITICS, LAW, EDUCATION, ECONOMICS, AND
PSYCHOLOGY (NICSPEEP 2024))
13
https://www.theamericanjournals.com/index.php/tajiir
and touches the target, if marketing is carried out
in different ways compared to products from other
companies, so that with the existing creativity, it is
hoped that customers will be interested in buy that
product.
VISITOR'S DECISION TO STAY AT THE HOTEL
Thoughts by (Hossain, 2024) the visitor's decision
to stay overnight is something that the hotel visitor
will do in order to determine whether he will use
the hotel's services or not . Thoughts by (Martínez-
Ros & Orfila-Sintes, 2012) the visitor's decision to
stay overnight is something that the visitor will do
in determining whether the hotel will be visited or
not . Thoughts by (Arul Oli & Dhanasekaran, 2021)
the visitor's decision to stay overnight is the
forerunner of things that will be taken into
consideration in choosing whether to use the
service or not . Thoughts by (Pascual-Fernández et
al., 2021) the decision to stay overnight is a careful
consideration for hotel visitors in using the hotel
product or not with all the equipment and facilities
. Thoughts by (Villaseñor Rodríguez, 2014) the
decision to use products and services is one of the
efforts made by consumers in choosing to use the
product whether the product suits their needs and
desires . Thought by (Tiberius et al., 2021) the
decision to use accommodation or hotel services
can be seen from consumers' attitudes and
behavior whether they continue to use the hotel
services or not.
Atmosphere or Environmental Conditions
Thoughts by (Xinchun Wang et al., 2024)
atmosphere or environmental conditions are
environmental conditions that can be useful for
companies in attracting customers' interest in
using products and services . Thoughts by (Xingyu
Wang et al., 2021) the atmosphere or
environmental conditions are something that
makes customers want to continue using the
product because of comfort considerations .
Thoughts by (Wikhamn, 2019) environmental
conditions are conditions that can make customers
interested in using products and services, so that
customers will always feel maximum satisfaction in
using the product . Thoughts by (Yang, 2012)
atmosphere or environmental conditions are an
inseparable part of internal conditions that can
provide comfort and attract customer satisfaction
when they want to use their services . Thoughts by
(Zach et al., 2021) atmosphere or environmental
conditions describe the capabilities that exist
around a company's environment which can make
the company attract customers to continue buying
and using its products . Thoughts by (Zhou et al.,
2021) atmosphere or environmental conditions
Companies or services must be able to convince
customers that buying or using the products and
services offered will provide real benefits for
customers.
RESEARCH METHODS
The research method used is quantitative
descriptive . In this study, the independent
variables are those related to the hotel industry's
strategy in attracting visitors to stay overnight,
such as product innovation and marketing
creativity strategy variables, the dependent
variable is the visitor's decision to stay at a hotel in
Indonesia, with the moderating variable the
atmosphere or environmental conditions in hotel,
and the data taken is data on the number of
customers (visitors) who stayed at several hotels
throughout Indonesia during 2019-2024 .
Quantitative descriptive data analysis was carried
out using path analysis using AMOS 19. The
population of this research is visitors who stay at
hotels throughout Indonesia, amounting to
7,550,200 people/person , the sampling technique
in this research uses the purposive sampling
method . In this case, the sample taken represents
400 visitors staying at hotels throughout Indonesia
. The sample was taken using the Slovin formula,
where the sample was taken by distributing
questionnaires via WhatsApp .
RESULTS AND DISCUSSION
Regression Weights Analysis
Table 2 Regression Weights Composite Model
THE USA JOURNALS
THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478)
(SPECIAL ISSUE - NOMMENSEN INTERNATIONAL CONFERENCE ON SOCIAL POLITICS, LAW, EDUCATION, ECONOMICS, AND
PSYCHOLOGY (NICSPEEP 2024))
14
https://www.theamericanjournals.com/index.php/tajiir
Estimate
S.E
CR
P
Product Innovation Strategy Decision to Stay at a
Hotel
.3 66
.2 56
,252
. 3 29
Marketing Creativity
Decision to Stay at a
Hotel
. 3 81
.25 4
. 370
. 2 5 1
Product Innovation Strategy
Atmosphere
or Environmental Conditions
.3 70
.4 32
. 4 8 1
.3 70
Marketing Creativity
Atmosphere or
Environmental Conditions
,378
.2 75
,237
,375
Source: Data processed, 2024
Table 3 Regression Weights Composite Model
Estimate
S.E
CR
P
Atmosphere or Environmental Conditions of the
Decision to Stay at a Hotel
. 242
. 1 61
. 348
. 235
Source: Data processed, 2024
Table 4 Standardized Regression Weights for Composite Model
Estimate
Product Innovation Strategy
Decision to Stay at
a Hotel
.3 66
Marketing Creativity
Atmosphere or
Environmental Conditions
.3 81
Product Innovation
Strategy Decision to
Stay at a Hotel
.3 70
Marketing Creativity
Atmosphere or
Environmental Conditions
,378
Source: Data processed, 2024
Table 5 Standardized Regression Weights for Composite Model
Estimate
Atmosphere or Environmental Conditions of the
Decision to Stay at a Hotel
. 242
Source: Data processed, 2024
Regression Weights analysis test in Tables 2 and 3
, it can be concluded that variable Product
innovation strategy and marketing creativity have
a significant effect on the visitor's decision variable
to stay at hotels throughout Indonesia and the
atmosphere or environmental conditions of the
hotel variable. The estimated value of these two
variables is 0.366 and 0.370, which is greater than
the significance level of 0.05. Apart from that, the
atmosphere variable or hotel environmental
conditions have a significant effect on visitors'
decision variables to stay at hotels throughout
Indonesia . The estimated value of this variable is
0.242, which is greater than the significance level
of 0.05. To find out the indirect influence, see Table
9 below :
Table 6 Direct Effects
THE USA JOURNALS
THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478)
(SPECIAL ISSUE - NOMMENSEN INTERNATIONAL CONFERENCE ON SOCIAL POLITICS, LAW, EDUCATION, ECONOMICS, AND
PSYCHOLOGY (NICSPEEP 2024))
15
https://www.theamericanjournals.com/index.php/tajiir
Decision to
Stay at a
Hotel
Atmosphere or
Environmental
Conditions
Product Innovation
Strategy
.3 66
.3 70
Marketing Creativity
.3 81
,378
Source: Data processed, 2024
Table 7 Standardized Total Effect
Decision to
Stay at a
Hotel
Atmosphere or
Environmental
Conditions
Product Innovation
Strategy
. 327
. 312
Marketing Creativity
.3 28
.3 60
Source: Data processed, 2024
Table 8 Direct Effects
Decision to
Stay at a
Hotel
Atmosphere or
Environmental
Conditions
Decision to Stay at a
Hotel
,000
. 242
Atmosphere or
Environmental
Conditions
.32 2
. 000
Source: Data processed, 2024
Table 9 Indirect Effects
Decision to
Stay at a
Hotel
Atmosphere or
Environmental
Conditions
Product Innovation
Strategy
,271
.35 9
Marketing Creativity
.2 72
,366
Source: Data processed, 2024
Based on Table 9 above, it can be concluded that
the product innovation strategy variable has an
indirect effect on the decision variable to stay at
hotels throughout Indonesia through the variable
atmosphere or environmental conditions of the
hotel . From the output results, an estimated value
of 0.271 is positive . The marketing creativity
variable has an indirect effect on the decision
variable to stay at hotels throughout Indonesia
through the variable atmosphere or environmental
conditions of the hotel . From the output results, an
estimated value of 0.2 72 is positive .
CONCLUSION
Based on the results of the research analysis, the
conclusion that can be drawn is that partially the
product innovation strategy and marketing
creativity variables have a significant effect on the
decision variable to stay at hotels throughout
Indonesia and the hotel atmosphere or
environmental condition variable , while
simultaneously the strategy variable Product
innovation and marketing creativity indirectly
have a significant influence on the decision variable
to stay at hotels throughout Indonesia through the
THE USA JOURNALS
THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478)
(SPECIAL ISSUE - NOMMENSEN INTERNATIONAL CONFERENCE ON SOCIAL POLITICS, LAW, EDUCATION, ECONOMICS, AND
PSYCHOLOGY (NICSPEEP 2024))
16
https://www.theamericanjournals.com/index.php/tajiir
variable atmosphere or hotel environmental
conditions . Through the research results that have
been presented, product innovation strategies and
marketing creativity can be effective if the
atmosphere or environmental conditions of the
hotel can be comfortable and in accordance with
what is being promoted by the marketing team,
with a match between the services offered and
environmental conditions that match the
description. Hotel services or facilities offered by
marketing will be able to increase the number of
visits to hotels throughout Indonesia. With
increasing visits, visitors will decide to continue
visiting and using the services or facilities of the
hotel .
REFERENCES
1.
Alcalde-Giraudo, A., Fernández-Hernández, R.,
Paradinas-Márquez, C., Sánchez-González, P., &
García-Muiña, F. E. (2021). Marketing approach
to Nordic tourism. Technological Forecasting
and
Social
Change,
163(June).
https://doi.org/10.1016/j.techfore.2020.1204
41
2.
Arul Oli, A., & Dhanasekaran, C. (2021). A study
related to product service systems (PSS),
SERVQUAL and knowledge management
system (KMS)
–
A review. Materials Today:
Proceedings,
xxxx.
https://doi.org/10.1016/j.matpr.2021.07.321
3.
Azeem, M., Ahmed, M., Haider, S., & Sajjad, M.
(2021). Expanding competitive advantage
through organizational culture, knowledge
sharing and organizational innovation.
Technology in Society, 66(January), 101635.
https://doi.org/10.1016/j.techsoc.2021.1016
35
4.
Bertella, G., Lupini, S., Rossi Romanelli, C., &
Font, X. (2021). Workshop methodology
design: Innovation-oriented participatory
processes for sustainability. Annals of Tourism
Research,
89,
103251.
https://doi.org/10.1016/j.annals.2021.10325
1
5.
Breier, M., Kallmuenzer, A., Clauss, T., Gast, J.,
Kraus, S., & Tiberius, V. (2021). The role of
business model innovation in the hospitality
industry during the COVID-19 crisis.
International
Journal
of
Hospitality
Management,
92,
102723.
https://doi.org/10.1016/j.ijhm.2020.102723
6.
Chathoth, P., Altinay, L., Harrington, R. J.,
Okumus, F., & Chan, E. S. W. (2013). Co-
production versus co-creation: A process based
continuum in the hotel service context.
International
Journal
of
Hospitality
Management,
32(1),
11
–
20.
https://doi.org/10.1016/j.ijhm.2012.03.009
7.
Dhirasasna, N. N., Becken, S., & Sahin, O. (2020).
A systems approach to examining the drivers
and barriers of renewable energy technology
adoption in the hotel sector in Queensland,
Australia. Journal of Hospitality and Tourism
Management, 42(November 2019), 153
–
172.
https://doi.org/10.1016/j.jhtm.2020.01.001
8.
Doğan, H., Nebioğlu, O., Aydın, O., & Doğan, İ.
(2013).
Architectural
Innovations
are
Competitive Advantage for Hotels in Tourism
Industry?: What Customers, Managers and
Employees Think about it? Procedia - Social
and Behavioral Sciences, 99, 701
–
710.
https://doi.org/10.1016/j.sbspro.2013.10.541
9.
Dooley, K. (2017). Value chain systemicity:
Promoting organizational creativity and
environmental sustainability in low velocity
industries. Journal of Cleaner Production, 140,
1903
–
1913.
https://doi.org/10.1016/j.jclepro.2016.09.07
5
10.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L.,
Carlson, J., Filieri, R., Jacobson, J., Jain, V.,
Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V.,
Rahman, M. M., Raman, R., Rauschnabel, P. A.,
Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021).
Setting the future of digital and social media
marketing research: Perspectives and research
propositions.
International
Journal
of
Information
Management,
59(June2024),
102168.
https://doi.org/10.1016/j.ijinfomgt.2020.102
THE USA JOURNALS
THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478)
(SPECIAL ISSUE - NOMMENSEN INTERNATIONAL CONFERENCE ON SOCIAL POLITICS, LAW, EDUCATION, ECONOMICS, AND
PSYCHOLOGY (NICSPEEP 2024))
17
https://www.theamericanjournals.com/index.php/tajiir
168
11.
Elsharnouby, T. H., & Elbanna, S. (2021).
Change or perish: Examining the role of human
capital and dynamic marketing capabilities in
the hospitality sector. Tourism Management,
82(June2024),
104184.
https://doi.org/10.1016/j.tourman.2020.104
184
12.
Esmaeilpoorarabi, N., Yigitcanlar, T., Guaralda,
M., & Kamruzzaman, M. (2018). Does place
quality matter for innovation districts?
Determining the essential place characteristics
from Brisbane’s know
ledge precincts. Land Use
Policy,
79(August),
734
–
747.
https://doi.org/10.1016/j.landusepol.2018.09
.016
13.
Gössling, S., & Lund-Durlacher, D. (2021).
Tourist accommodation, climate change and
mitigation: An assessment for Austria. Journal
of Outdoor Recreation and Tourism,
34(November2024).
https://doi.org/10.1016/j.jort.2021.100367
14.
Hadjielias, E., (Lola) Dada, O., Discua Cruz, A.,
Zekas, S., Christofi, M., & Sakka, G. (2021). How
do digital innovation teams function?
Understanding the team cognition-process
nexus within the context of digital
transformation. Journal of Business Research,
122(August2024),
373
–
386.
https://doi.org/10.1016/j.jbusres.2020.08.04
5
15.
Horng, J. S., Liu, C. H., Chou, S. F., Tsai, C. Y., &
Chung, Y. C. (2017). From innovation to
sustainability: Sustainability innovations of
eco-friendly hotels in Taiwan. International
Journal of Hospitality Management, 63, 44
–
52.
https://doi.org/10.1016/j.ijhm.2017.02.005
16.
Hossain, M. (2020). Frugal innovation:
Conception, development, diffusion, and
outcome. Journal of Cleaner Production, 262,
121456.
https://doi.org/10.1016/j.jclepro.2020.12145
6
17.
Martínez-Ros, E., & Orfila-Sintes, F. (2012).
Training plans, manager’s characteristics and
innovation in the accommodation industry.
International
Journal
of
Hospitality
Management,
31(3),
686
–
694.
https://doi.org/10.1016/j.ijhm.2011.09.004
18.
Pascual-Fernández, P., Santos-Vijande, M. L.,
López-Sánchez, J. Á., & Molina, A. (2021). Key
drivers of innovation capability in hotels:
implications on performance. International
Journal
of
Hospitality
Management,
94(December2024).
https://doi.org/10.1016/j.ijhm.2020.102825
19.
Reshetko, N., Safronova, A., Vakulenko, S.,
Kurenkov, P., & Sokolova, A. (2021). Quality
Assessment of Management Decisions in the
System of Marketing and Public Relations of a
Transport
Enterprise.
Transportation
Research Procedia, 54(2020), 380
–
387.
https://doi.org/10.1016/j.trpro.2021.02.087
20.
Saheb, T., Amini, B., & Kiaei Alamdari, F. (2021).
Quantitative analysis of the development of
digital marketing field: Bibliometric analysis
and network mapping. International Journal of
Information Management Data Insights, 1(2),
100018.
https://doi.org/10.1016/j.jjimei.2021.100018
21.
Tiberius, V., Stiller, L., & Dabić, M. (2021).
Sustainability beyond economic prosperity:
Social
microfoundations
of
dynamic
capabilities in family businesses. Technological
Forecasting
and
Social
Change,
173(October2024).
https://doi.org/10.1016/j.techfore.2021.1210
93
22.
Villaseñor Rodríguez, I. (2014). Spanish
publications for the foundation of a theoretical
framework on information user studies.
Library Research: Archiving, Library and
Information Science , 28 (63), 223
–
257.
https://doi.org/10.1016/s0187-
358x(14)72581-x
23.
Wang, Xinchun, Zhao, Y., & Hou, L. (2020). How
does green innovation affect supplier-
customer relationships? A study on customer
THE USA JOURNALS
THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478)
(SPECIAL ISSUE - NOMMENSEN INTERNATIONAL CONFERENCE ON SOCIAL POLITICS, LAW, EDUCATION, ECONOMICS, AND
PSYCHOLOGY (NICSPEEP 2024))
18
https://www.theamericanjournals.com/index.php/tajiir
and relationship contingencies. Industrial
Marketing Management , 90 (October 2019),
170
–
180.
https://doi.org/10.1016/j.indmarman.2020.0
7.008
24.
Wang, Xingyu, Wen, X., Paşamehmetoğlu, A., &
Guchait, P. (2021). Hospitality employee’s
mindfulness and its impact on creativity and
customer satisfaction: The moderating role of
organizational error tolerance. International
Journal
of
Hospitality
Management,
94(March2024).
https://doi.org/10.1016/j.ijhm.2020.102846
25.
Wikhamn, W. (2019). Innovation, sustainable
HRM and customer satisfaction. International
Journal of Hospitality Management, 76(March
2018),
102
–
110.
https://doi.org/10.1016/j.ijhm.2018.04.009
26.
Yang, J. te. (2012). Effects of ownership change
on organizational settings and strategies in a
Taiwanese hotel chain. International Journal of
Hospitality Management, 31(2), 428
–
441.
https://doi.org/10.1016/j.ijhm.2011.07.001
27.
Zach, F. J., Schnitzer, M., & Falk, M. (2021).
Product diversification and isomorphism: The
case of ski resorts and “me
-
too” innovation.
Annals of Tourism Research, 90, 103267.
https://doi.org/10.1016/j.annals.2021.10326
7
28.
Zhou, S., Blazquez, M., McCormick, H., & Barnes,
L. (2021). How social media influencers’
narrative
strategies
benefit
cultivating
influencer marketing: Tackling issues of
cultural barriers, commercialised content, and
sponsorship disclosure. Journal of Business
Research, 134(November 2019), 122
–
142.
https://doi.org/10.1016/j.jbusres.2021.05.01
1
