BEHIND THE WHEEL: INVESTIGATING PRODUCT FEATURES AND PRICING EFFECTS ON CAR PURCHASE INTENTIONS IN MALAYSIA
Keywords:
Abstract
This study delves into the intricate dynamics of consumer behavior in the Malaysian automobile market, focusing on the influence of product features and pricing strategies on purchase intentions. Through a comprehensive analysis, this research aims to illuminate the key drivers shaping consumers' decisions when considering car purchases. By examining various factors such as product attributes, pricing models, and consumer preferences, valuable insights emerge to guide manufacturers and marketers in effectively positioning their offerings in the Malaysian automotive landscape.
Similar Articles
-
NARROW AND BROAD INTERPRETATION OF THE CONTACT CONCEPT OF "PEDAGOGICAL LANGUAGE" IN THE SOCIAL ENVIRONMENT OF TERMS RELATED TO PEDAGOGY IN ENGLISH AND UZBEK LANGUAGES
The American Journal of Social Science and Education Innovations: No. 05 (2023) / Mokhinur B. Nizomova, -
Lexical And Grammatical Features Of The Compilation Of The RCT Textbook (Russian As A Foreign Language)
The American Journal of Social Science and Education Innovations: No. 05 (2021) / Berdieva Mukarrama Anvarovna, Bazarova Shohida Ashirkulovna, -
ARTISTIC STRUCTURE OF THE TEXT
The American Journal of Social Science and Education Innovations: No. 12 (2022) / Sanobar Panjiyevna Tulaganova, -
ENGLISH AS A GLOBAL LANGUAGE IN XXI CENTURY
The American Journal of Social Science and Education Innovations: No. 01 (2022) / Muqaddam Ibrohimova , Sevara Ziyaboyeva, -
THE PROBLEM OF VOWELS IN THE UZBEK LANGUAGE
The American Journal of Social Science and Education Innovations: No. 04 (2023) / Inomjon M. Azimov, -
Lexical Homonyms In Modern English And Uzbek
The American Journal of Social Science and Education Innovations: No. 06 (2021) / Tashmatova Madina Abdukarimovna , -
Sources Of Idioms Formation In The English Language
The American Journal of Social Science and Education Innovations: No. 06 (2021) / Usmonova Dona Satvoldievna, Saminjonov Mukhammadali Salimjon Ugli, -
Euphemisms In The Speech Of Politicians And Diplomats In Modern English
The American Journal of Social Science and Education Innovations: No. 11 (2021) / Dekhkonboy Nabirasi Omongul Makhamadsoli Qizi, -
GRADUONYMY OF ABSTRACT WORDS IN UZBEK LANGUAGE
The American Journal of Social Science and Education Innovations: No. 11 (2023) / Muhayyo Khakimova, -
Modern English
References
Abeles, E. (2004). Analysis of light duty vehicle price trends in the US. Institute of Transportation Studies, University of California at Davis.
Berkowitz, E.N., Kerin, R.A., &Rudelius, W. (1986). Marketing.St. Loius: Times Mirror/Mosby College Publishing.
Berry, S., Levinsohn, J., &Pakes, A. (1998).Differentiated products demand systems from a combination of micro and macro data: The new car market(No. w6481). National bureau of economic research.
Clark, K. B. (1991). Product development performance: Strategy, organization, and management in the world auto industry. Harvard Business Press.
Crow, K. (1994). Customer-focused development with QFD.Annual Quality Congress Proceedings-American Society for Quality Control(pp. 839-839).
Crane, A. (2001). Unpacking the ethical product. Journal of Business Ethics, 30(4), 361-373.
Cantner, U., Krüger, J. J., &Söllner, R. (2012). Product quality, product price, and share dynamics in the German compact car market. Industrial and Corporate Change, 21(5), 1085-1115.
Christensen, C. (2013). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.InternationalJournal of Social and Educational Innovation (IJSEIro)Volume 2 / Issue 4/ 201540
Day, G. S. (1994). The capabilities of market-driven organizations.the Journal of Marketing, 37-52.
Dusuki, A. W., & Abdullah, N. I. (2006). Customers’ perceptions of Islamic hire-Purchase facility in Malaysia: an empirical analysis. IIUM Journal of Economics and Management, 14(2), 177-204.
Dodds, W. B., Monroe, K. B., &Grewal, D. (1991).Effects of price, brand, and store information on buyers' product evaluations.Journal of marketing research, 307-319.
Dickerman, L., & Harrison, J. (2010). A new car, a new grid.IEEE Power and Energy Magazine, 8(2), 55.
