Volume 04 Issue 07-2024
89
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
04
ISSUE
07
P
AGES
:
89-93
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
In an era, full of challenges for the tourism industry, tourism for young people is a very important market segment,
being a resource for change and innovation. Young travelers increased level in decades since they first began to travel
and the populations of countries that are developing. These trips are often made of raw relatively wealthy youth.
Nowadays the sphere of youth tourism seems to be a very promising and relevant type of tourism, which includes a
variety of directions and forms that contribute to the implementation of tourist services.
KEYWORDS
Youth tourism, educational tourism, travel agencies, youth tourism targets, tourism industry, youth tourism market.
INTRODUCTION
WISE (The World Youth Student and Educational)
defines youth tourism as a type of tourism involving
independent travelers (young people who do not need
to be personally accompanied by parents or guardians)
for a period of less than one year, aged 15 to 29 years,
who are motivated by the desire to gain life-changing
experience, get to know a new culture and take
advantage of new opportunities for formal or informal
learning in an unfamiliar environment that is different
from their usual daily life. Young travelers account for
20% of all international trips, amounting to 207 million
people and US$194 billion. In Uzbekistan, the number
Research Article
YOUTH TOURISM AS AN INNOVATIVE METHOD OF ATTRACTING
TOURISTS
Submission Date:
July 21, 2024,
Accepted Date:
July 26, 2024,
Published Date:
July 31, 2024
Crossref doi:
https://doi.org/10.37547/ajsshr/Volume04Issue07-14
Jabbarov N.A.
2nd year Master's student specializing in "Tourism" at UrSU, Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ajsshr
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 04 Issue 07-2024
90
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
04
ISSUE
07
P
AGES
:
89-93
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
of domestic tourists amounted to 11.4 million people
according to the 2021 report, and tourism exports
reached US$1.6 billion. Young travelers in Uzbekistan
account for 37% of all domestic trips, amounting to 4.12
million people. Young people spend more time on
vacation compared to other categories of travelers
(about 53 days a year), spend more and travel several
times a year, use the money of local consumers. These
trips are very important, because young people are the
future market not only for the development of young
people themselves, but also for the places they choose
to visit. Young travelers influence the development
patterns and scale of world tourism. Shaping the future
of youth travel is based on the experience accumulated
over time. The estimated budget of young travelers is
about 40,000 dollars.
Educational tourism, student and youth travel play a
very important role in world tourism. Since about the
90s of the last century, young travelers made up 15% of
the tourism market. Over the past decade, their
number has increased by 20%, and in the near future, an
increase of 25% is expected.
Factors influencing young travelers are:
•
The desire to have more international
experience;
•
The cost of transport has become more
affordable;
•
The number of cultural and political barriers is
lower.
Young people today want to travel further and longer,
which increases their spending, but they still want to
stay connected to home more than ever before. They
want to enrich their experiences at all levels. A
comprehensive study by WISE for the youth travel
sector explains the motivations for these young people
to travel, but also notes a significant growth in cultural
tourism. Young travellers are more eager than ever to
enrich
their
cultural
experiences
with
new
experiences, meet new people and improve their
chances of finding employment when they return
home.
Young people aged 15 to 29 travel for:
•
42% holiday;
•
20% education;
•
15% visiting friends and family;
•
8% business travellers;
•
6% travel for employment purposes;
•
9% for other reasons.
For young people, travel is a form of learning, a way to
meet other people, a way to experience other cultures,
a source of career advancement, a means of self-
development, an integral part of everyday life, a short-
Volume 04 Issue 07-2024
91
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
04
ISSUE
07
P
AGES
:
89-93
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
term escape from reality. Young people are
adventurous and want to develop their own
knowledge. They often choose to work in the places
they visit. They play an important role in attracting new
visitors to their region. Youth tourism creates a variety
of social and cultural understanding and an
opportunity for daily interaction between young
people and the host. Networks and new technologies
are powerful tools that facilitate communication and
the development of plans they make during their
travel. Young people want to easily research their
future destination. The way they use technology to
communicate and book travel is rapidly evolving and
has a strong impact on the industry. Businesses need
to meet the diverse needs of young tourists in order to
grow. The Internet is used by young people to obtain
information, reviews, ratings or recommendations, as
well as to plan trips. It is used more for researching a
future travel destination than for online booking.
Online bookings made by young people show a slower
growth compared to bookings at travel agencies,
which confirms the importance of the largest travel
agencies for young people.
Travel agencies are one of the channels for promoting
young people, accounting for 80% of bookings. To
succeed in this competitive environment, travel
agencies must adapt to the demands of young people
in order to better meet their needs, since they are the
ones most interested in new adventures. It is young
people who spend 25 euros on a hostel stay and 80
euros on a bungee jump. Countries with the largest
number of travel agencies are countries with a larger
population and tourism as such is more developed than
in countries with fewer travel agencies.
Even when things are bad, such as an economic or
political crisis or epidemics, young people continue to
travel. In fact, these problems encourage young
people to travel longer, when the economy is weak,
prices are lower, there are fewer job opportunities at
home, young people prefer to travel and find
temporary work there. Youth markets are less volatile
than the overall tourism market. WISE industry data
showed that the youth sector as a whole suffered from
the crisis, but the decline was smaller and the recovery
was faster than that of mass tourism.
The most important types of tourism for young people
to choose from are:
•
Holidays;
•
Educational tourism;
•
Work and travel;
•
Volunteering;
•
Tourism practiced for learning a foreign
language;
•
International camps;
Volume 04 Issue 07-2024
92
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
04
ISSUE
07
P
AGES
:
89-93
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
•
Cultural tourism.
Any form of travel for young people is important and
helps young people develop skills to adapt to new
conditions and cultures.
Educational tourism offers scholarships abroad, trips,
courses, summer schools, camps at the national and
international levels. In Uzbekistan, this direction is
developing, and young people must know at least two
languages.
International camps offer participants campuses,
apartments, hostels, hotels depending on the type of
program and age preferences. This promotes learning
through imitation and repetition, and these are the
two best schools for young people.
Factors influencing the youth tourism market are:
•
Increasing the time and distance of travel on
buses for youth trips;
•
Short-term employment contracts with young
people;
•
Growing number of suppliers of specific
products or students travelling in the youth
environment;
•
Development of IT services to obtain the latest
information about the tourist destination;
•
Promotion of new tourist destinations, so that
places are desirable to visit and recommend to others;
•
Open up the possibility of studying or working
to obtain funds for the trip.
The social, economic and cultural development of
young people and students is recognized by employers
and educational institutions, and tourism by
governments all over the world. The tourism industry
is undergoing rapid changes. We are entering a new
economy, more flexible, and young people are often at
the forefront of such innovations, as they are willing to
cross borders to try new things. The youth tourism
market is a specific target market; they do not need the
usual products and usual activities usually offered to
the population; they are trying to discover new
adventures in this sector, to learn something new.
CONCLUSION
In conclusion, it can be said that youth tourism plays a
very important role in the economy of every country.
But the most important one is for young people. It is
seen as a resource for change and innovation. Young
travelers are extremely important to themselves. It
helps to develop a cultural point of view, learn a
foreign language better, get to know different cultures
and learn new things about the place they have chosen
as a destination. Young people are adventurous and
want to develop their own knowledge. The youth are
offered a wide variety of forms of tourism to choose
Volume 04 Issue 07-2024
93
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
04
ISSUE
07
P
AGES
:
89-93
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
from. Each form in itself helps to develop and progress
in different ways. In the last decade, tourism has
undergone such changes as an increase in demand and
supply, the development of new markets due to the
diversification of youth tourism. Youth tourism has
taken an important place in the world tourism market.
REFERENCES
1.
Ричардс Г., 2007. Новые горизонты II –
Молодой
независимый
путешественник
2007,
Конфедерация путешествий WYSE, Амстердам;
2.
Всемирная туристская организация, 2008 год.
Молодежные путешествия имеют значение –
Понимание глобального феномена молодежных
путешествий, Мадрид;
3.
Конфедерация путешествий WYSE, май 2010
года. Краткий отчет "Мониторинг индустрии
молодежного туризма за 2009 год", Амстердам;
4.
Д'Анжу А., Молодежный туризм в Канаде,
Ситуационный анализ недооцененного рынка,
Консорциум молодежного туризма Канады,
2004.
5.
World Tourism Organisation, 2001. Tourism 2020
Vision - Global Forecast and Profiles of Market
Segments, UNWTO;
