Volume 05 Issue 11-2024
10
CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES
(ISSN
–
2767-3758)
VOLUME
05
ISSUE
11
Pages:
10-12
SJIF
I
MPACT
FACTOR
(2022:
6.
041
)
(2023:
7.
491
)
(2024:
8.235
)
OCLC
–
1242423883
Publisher:
Master Journals
ABSTRACT
Researchers have always noted that there are stylistic features of political texts that would always see them as being
effective tools in appealing and manipulating the audience.stic features. All these texts use tropes such as metaphor,
reinforcement, parallelism, and appeal to emotion to convey messages with certain communication purposes. Such
devices help politicians to work with emotions, to explain some ideas and to link themselves and their opinions with
the society, so their information is considered and effective. When focusing on the stylistic and rhetorical features of
political speeches we learn more about how language can be used to influence, mobilize and construct the world out
there. In this article the necessity and function of such techniques in political discourse will be explained and
illustrated.
KEYWORDS
Alliteration, euphemism, parallelism, metaphor, rhetorical devices are examples.
INTRODUCTION
Politics have always relied in oratory from the earliest
of civilizations as a means to enforcing change upon
the populace. And it is values in classical Greece where
such as Aristotle outlined conditions of the situation,
stressing on the role of persuasion in the speaking.
Modern politicians use language not only to address
people and share ideas, but to try to persuade them
into following their lead.
Political texts are different since they serve not only an
informative purpose but also persuading and involving.
A good political speech message is one that clearly
addresses the rational audience along with appeals to
pathos and/or aesthetic senses. These features are
Research Article
THE ROLE OF STYLISTIC DEVICES IN SHAPING POLITICAL DISCOURSE
AND PUBLIC ENGAGEMENT
Submission Date:
November 11, 2024,
Accepted Date:
November 16, 2024,
Published Date:
November 21, 2024
Crossref doi:
https://doi.org/10.37547/philological-crjps-05-11-03
Maqsudova Nodirakhon Zafarjon qizi
Student at Ferghana State University, Uzbekistan
Journal
Website:
https://masterjournals.
com/index.php/crjps
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 05 Issue 11-2024
11
CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES
(ISSN
–
2767-3758)
VOLUME
05
ISSUE
11
Pages:
10-12
SJIF
I
MPACT
FACTOR
(2022:
6.
041
)
(2023:
7.
491
)
(2024:
8.235
)
OCLC
–
1242423883
Publisher:
Master Journals
indeed important to students of linguistics and
communication because they provide further insights
about the impact of language on the perception of the
public.
METHODS
I found that political texts reach out their objectives
through stylistic and rhetorical strategies. The public
speaking tools then come in handy to ensure that the
translator is able to put across an idea in
comprehensible language that elicits an aspect of an
emotion or call to action. Some of the most widely
used methods include:
1. Alliteration: This are types of repetitions in which
initial sounds heard in closely related words are
repeated to improve rhythm and memorability [1].
2. Metaphors: Bringing detail and experience into the
equations so as to bring the theory into reality.
3. Repetition: Primary to underlining important
thoughts and ideas by using synonyms or just
repeating the words.
4. Parallelism: Organization of the sentences or phrase
in harmony, with repetitions, parallelisms.
5. Euphemisms: Substituting one term for another less
likely to evoked negative associations or anger.
RESULTS
About Communicative Functions of Political Texts
Political texts serve several key functions, including:
In order to provide a clear and credible political
opinion.
The-government-promises-to-implement-
efficient-policies-by-presenting
well-formulated-
arguments and convincing tone with the aim of gaining
people’s confidence.
Able to promote critical thinking. Through questions
asked or opposition proposed political speeches
engage the thinking process of the audiences.
Inspiring action. It is very common, during speeches, to
find certain statements encouraging the public to
support certain policies, campaigns or movements.
DISCUSSION
Key Stylistic Features
1. Metaphors
They are usual in political discourse because they are
useful to build mental schema which help to
understand political affairs. For example, Lakoff’s
‘Strict Father Morality’ maps the system of governance
on the principle of strict paternalism with focus on the
principles of punishment and responsibility. This
approach enables politicians to give some decisions a
cloak of ensure or parental actions [2].
2. Alliteration
It brings vibration and an accent to political speeches.
Examples from notable figures include:
"Let every nation know..."
—
John F. Kennedy
As we stressed, the imperatives of freedom and the
inspiration of independence call for their further
elaboration.
Speakers begin similar words with the same sound, and
this makes the words sound musical and easy to
memorize.
3. Parallelism
The relationships made through parallel structures
help create the best balance in ideas and the rhythm
boosts the impact of these ideas. Examples include:
"Too much inequality. Too little progress. Too many
threats."
This increases the credibility of arguments since all
points have the same level, as embraced by parallelism.
4. Euphemisms
Euphemisms act as a kind of buffer because people do
not like to be ‘hit over the head’ with a concrete fact
which makes controversial topics more digestible. For
example:
Volume 05 Issue 11-2024
12
CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES
(ISSN
–
2767-3758)
VOLUME
05
ISSUE
11
Pages:
10-12
SJIF
I
MPACT
FACTOR
(2022:
6.
041
)
(2023:
7.
491
)
(2024:
8.235
)
OCLC
–
1242423883
Publisher:
Master Journals
In military operations, the ‘Cost of doing Business’ is
referred to in the term ‘Collateral Damage’ which
literally means ‘Dead Civilians’.
They are described as either ‘negative growth’ or
‘recessions.’[3]
The nature of political discourse
The distinctive features of political discourse include:
1. Agonistic Ability: To show the ability of
argumentation.
2. Aggressiveness: Communicating certainty and
perseverance in the promotion of concepts.
3. Ideological Character: Representing and advocating
particular political policies.
4. Theatricality: Trying to convey information in a
grand, sometimes even theatrical manner.
Such usages of language enable politicians to keep
away from direct attack and erased portrayal of the
situation.
5. Biblical Allusions
Politics gain moral backing from the Bibles; this we get
from the speeches given politically. Calling upon
scriptures has a familiar appeal for people of the
culture or belief system of the text in question.
Examples include:
“The battle is not to the strong alone…”.[4]
Cited from political speeches
To illustrate the effectiveness of these devices,
consider the following examples:
Metaphor:
The future is still arduous, but the path we navigate in
front of us is the path absolutely right. This metaphor
describes challenges in a way that one has to finish the
race to achieve a purpose.
Parallelism:
We have the most tolerant and generous young people
we have ever had. We have the strongest defence
force. The brightest of the bright name lights of
entrepreneurial innovative spirits.” —
Barack Obama
Euphemism:
Such terms as ‘rightsizing’ as opposed to ‘dismissals’
are used as a way of trying to avoid hitting a raw nerve.
[5]
CONCLUSION
From the study, it is evident that the stylistic features
of political texts are central to the appeal to audiences
and influence the generally populace. Metaphors,
parallelism, and euphemisms are used by political
persons to deliver speeches that evoke, educate, and
motivate people into action. To the students and
research scholars, particularly those interested in
language, culture and politics these elements are eye
openers as they reveal how these areas are interwined.
REFERENCES
1.
Hayes, S. C., Strosahl, K. D., & Wilson, K. G.
Acceptance and Commitment Therapy. The
Guilford Press, 2011.
2.
Lakoff, G. Metaphor, Morality and Politics. 1995.
3.
Jonathan, R. Alliteration in Culture. Macmillan,
2011.
4.
Cuddon, J. A. A Dictionary of Literary Terms and
Literary Theory. Penguin Books, 1992.
5.
Hillary Clinton's Speech, Democratic National
Convention, 2016.
