Volume 04 Issue 11-2024
179
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
179-184
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
The article talks about the development of digitalization in tourism. The authors note the motives of tourism market
entities in the use of digital technologies. It was noted that digitalization is a new form of communication between
producers and consumers of tourism services, which will become a source of competitive advantages for tourism
organizations.
KEYWORDS
Digital technologies; tourism; tourist services; online reservations; mobile applications, digital technologies in tourism.
INTRODUCTION
The world tourism in the industry technologies with
depends bottom changes face is giving Last ten year
inside technological achievements travel services
research to do and reservation to do process
significant level changed. Digital technologies future in
cities culture and tourism development of strategy
main direction is spinning.
Digital technologies in the urban space bring tourists
immediately to the urban environment with to join
contribution adds and their own their travels
independent to plan accordingly, communicate with
local residents through a headset with simultaneous
translation, receive personalized recommendations for
visiting museums and places of recreation and
entertainment, taking into account its advantages.
The tourism sector, which is the most active in the
introduction of digital technologies, has not been left
out of the digitalization process. The use of new digital
Research Article
METHODS OF USING DIGITAL TECHNOLOGIES TO IMPROVE THE
QUALITY OF TOURISM SERVICES
Submission Date:
November 20, 2024,
Accepted Date:
November 25, 2024,
Published Date:
November 30, 2024
Crossref doi:
https://doi.org/10.37547/ijmef/Volume04Issue11-18
Rasulova Mukhabat Tishabayevna
Head Teacher, Tashkent State Agrarian University, TSAU, Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ijmef
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 04 Issue 11-2024
180
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
179-184
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
technologies in the field of tourism is constantly
expanding, they are becoming more accessible to
everyone.
Due to the widespread development of the Internet, it
is possible to accurately analyze the wishes of tourists,
taking into account the places they visit. has a
significant positive impact on development. Internet of
Things technologies in the field of tourism include the
emergence of technical tools such as geolocation
bracelets, mobile guides, ticketing software, and
virtual reality technologies.
Modern software is quick to the advantage of the
tourist can respond with, help you search for a
destination and rate the country's tourist attractions.
Based on this information, you can analyze the profile
of the tourist, the objects they visit, the time they visit
tourist places, etc. Due to the fact that there are almost
no special time and material costs for conducting
surveys of tourists and their statistical processing, you
can use the Internet to analyze tourist preferences,
anticipate their changes, and make sure that existing
tourist offers meet the needs of the client.
METHODOLOGY
Digital marketing has become an important part of the
modern economy as a means of promoting a product
or service. Each of the market main segment digital
technologies using developing, using them to increase
sales, increase brand awareness and create certain
trends related to the company or organization.
Tourism is the shortest and most effective way to
achieve the goal of digital technologies method that
knows The last one user travel from the route Since it
can be thousands of kilometers away, digital
advertising plays an important role in the field of
tourism [1].
"Today, 3.5 billion people are connected to the
Internet. This number includes people of different
ages, incomes and social status. This indicator is
growing every year. If it was considered that the
Internet was used mainly by young people, now it is
more and older, and especially abroad. use social
networks every day and use the Internet to search for
information," said Dulat Iman, director of the PR and
marketing department of the Kazakh Tourism national
company. As source material, we used statistical data
describing the development of digital technologies in
the field of tourism, analytical reports on the study of
online sales of tourist services in Russia. The Federation
and the World [2].
Exploring the impact of digital technologies on the
development of the tourism market and the creation
of a traveler-friendly urban environment.
DISCUSSION AND RESULTS
Global tourism growth has increased over the past six
years, and globally, around 350 million international
tourist arrivals are expected to reach 1.8 billion by
2030, according to the UNWTO.
That's it along with it is now 2021 in the second half
tourism activity is expected to decline by 50 percent,
with the forecast for total export earnings from
Volume 04 Issue 11-2024
181
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
179-184
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
international tourism this year falling to $0.9 trillion
from $1.75 trillion in 2019.
According to the Master Card Global Destination Index,
looking back, total international overnight arrivals
grew 140.3% from 2009 to 2018, total international
overnight arrivals grew 176% from 2009 to 2018, and
tourism spending grew 197%. increased.
In 2019, global tourism activity grew by 3% to 4%, with
Europe expected to grow by 6%. However, an EC survey
of existing tourism supply found that only 9% of
tourism services in the EU are available, leaving a large
gap between supply and demand. present done that
guess done the world tourism organization The figures
published by the World Tourism Organization show
that the total export earnings from international
tourism reached 1.7 trillion dollars in 2018, an increase
of 4% compared to 2017 [3].
The strategy until 2035, developed by the Ministry of
Economic Development of Russia, aims to develop
domestic and inbound tourism in Russia by creating
conditions for the formation and promotion of a high-
quality tourist product. The document was approved
by the government of the Russian Federation on
September 20.
Along with other means, tourism in Russia will also
develop using digital technologies. The main tasks of
digital technologies in tourism:
state touristic services electron to form
transfer;
tourism market participants for electron
report provide the opportunity to give;
of information to repeat road not to put for
integration of state information systems in the field of
tourism.
Strategy creating a better customer experience and
requires the creation of an online platform integrated
with external data sources to unite all market
participants. Various blocks, services and mobile
applications can be developed on the basis of the
platform, which perform functions aimed at
developing the system of promoting the tourist
product of the Russian Federation [4].
One of the important tasks of the development of
domestic and inbound tourism is the conditions for the
formation of a tourism ecosystem that unites all
market participants on an online platform in order to
form the best customer. is to create. External data
sources and experience integrated with social
platforms (Koroleva, 2018).
Blocks, services and mobile applications that perform
various functions aimed at the development of the
tourism product of the Republic of Uzbekistan on the
basis of the platform. Among the "important digital
solutions", the President of the Republic of Uzbekistan
emphasized:
-
centralization of efforts to create and promote
the tourist market, further development of the tourist
product of the Republic of Uzbekistan.
-
multilingual
tourist
assistance
services,
including information services, navigation services
current reach and development increasing the
Volume 04 Issue 11-2024
182
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
179-184
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
availability, quality and attractiveness of tourist
services, tourism of resources use efficiency increase in
order to self-service;
-
development and introduction of an electronic
tourist guest card and similar mobile application in
cities applications constituent entities of the Republic
of Uzbekistan (for mobile devices analogue of
international maps and applications.
I can use public transport, find out about cultural
events and activities, get discounts when visiting
tourist exhibition facilities, as well as provide other
benefits);[5].
If we look at the mentioned information, let's take a
look at the sai yohlik platform developed in the Russian
Federation.
One of the indicators of the development of
information technologies and their spread is the share
of online booking of tourist services. According to
researchers, the size of the online travel booking
market is growing gradually. (Analytica ..., 2021).
The travel market in Russia is almost 800 billion rubles
(2022) with steady growth of just over 20% per year (e-
Travel..., 2023) (Fig. 1).
1. Travel by Russian consumers selling services online.
Online sales of travel services are popular with a
narrow range of consumers: air and railway tickets
20% of Russians shop online, 12% buy hotels and travel.
In 2021, half of the sales of the eTravel market will be
airline tickets.
Volume 04 Issue 11-2024
183
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
179-184
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
Browser shopping is popular among buyers who want
to save money, because the cost of the service on the
website tends to be minimal, but at the same time,
popular searches on these sites, most users make
purchases through programs.
The eTravel market in the Russian Federation has good
growth potential: the audience can increase due to
those who plan to start booking online tickets 1.8
times, hotels / tours - 2.4 times. The greatest potential
for growth is in the younger audience segment torii 18-
24 years old - 3.5 times (Analytica ..., 2020). The growth
of the online tourist services market is limited by the
unstable economic situation in the country and, as a
result, the lack of time for vacations among many
Russians [5 - 6].
The conditions and visa procedures at the airport for
foreign tourists of the Republic of Uzbekistan should
be simplified, and the airport staff should be among
those who know foreign languages and have tourist
awareness. must be selected.
is a SWOT analysis of the tourism business of the
Republic of Uzbekistan, and marketing research of the
tourist services market creates a basis for effective use
of the country's territorial potential, because initially
marketing research in the field of tourism is not only
about studying demand and identifying its potential
customers, but also taking into account the demand
itself. also aimed at formation. development and use of
the existing tourist potential of certain regions [8].
CONCLUSION
The process of digitalization of the tourism industry
will help to increase its competitiveness, as customers
will improve the quality of service and tourism service
companies will earn more from their activities. Thus,
under the influence of digital transformation,
important trends have emerged in the field of tourism.
Use of opportunities of innovative and digital
technologies in the field of tourism modern digital in
the world tourism field competitive has a positive
effect on being.
Based on the research conducted by foreign
consumers segments socio-demographic factors with
found out they are presented as follows: English - 10%
of the total tourist flow in Uzbekistan, age - from 35 to
54 years, secondary and higher education, 26% - family;
the second group - Koreans make up 8% of the tourist
flow, aged 25 to 54, higher education, 39% - married
couples; Group 3 - French - 6% of the flow of tourists
from 25 to 54 years old, secondary and higher
education, 32% married; From 4 years - Germans from
35 to 54 years old, higher and secondary education, 24%
- married couples; Group 5 - Japanese - 1% of the tourist
flow, 45-65 years old, higher education, married
couples make up 10%.
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Volume 04 Issue 11-2024
184
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
04
ISSUE
11
P
AGES
:
179-184
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
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