INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCHERS
ISSN: 3030-332X Impact factor: 8,293
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634
Uzoqova Marjona Sherali qizi
E-mail:
UzSWLU, student of 3rd English faculty
CROSS-CULTURAL COMMUNICATION. RADAR AND CULTURAL DIFFERENCES
Abstract:
This article discusses the RADAR technology that helps people during intercultural
communication. Specific examples are given for each part. It also discusses etiquette, behavior,
and stereotypes. The main purpose of providing information about these is to form the
characteristics of people who can easily overcome cultural problems when they encounter them.
Key words:
RADAR, first conscept, cultures, countries, cultural norms, shake hands, greetings.
INTRODUCTION
When we talk about countries and the country we live in, we first of all talk about their culture.
First of all, culture is the only and first concept that expresses the identity of each nation as a
nation. Having enough ideas about cultures before going abroad for work or study will lead us to
encounter fewer problems in a foreign country. That is why we analyze the cultures of the
countries we speak English with based on the RADAR technique.
MAIN BODY
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCHERS
ISSN: 3030-332X Impact factor: 8,293
Volume 11, issue 1, April 2025
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635
Lack of understanding or awareness of various cultural norms and behaviors frequently leads to
cultural misunderstandings. For instance, a harmless remark regarding a colleague's traditional
attire could be seen as stereotyping or exoticization even though it was meant as a complement.
Types of workplace cultural differences
generational. One generation's ideals and perspective are frequently different from another's.
ethnic. Racial, ethnic, and national backgrounds can have a big impact on initiative, leadership,
and communication at work.
RECOGNIZE:
Sometimes when people from different cultures meet, they don't fully understand each other. For
example, someone from Uzbekistan might greet you with a kiss on the cheek, while someone
from the UK might simply shake your hand. These differences can seem strange or even rude. So
the first thing we do is acknowledge that a misunderstanding is happening. When we understand
these cultural differences, these problems can be resolved.
ANALYZE:
In the next step, we need to analyze why these kinds of cross-cultural misunderstandings arise.
For example, why do people in Uzbekistan shake hands with each other? Maybe it's a stereotype.
Maybe they greet each other by touching each other and show respect.
DECIDE:
Now, we decide what to do next. If we know more about the other person’s culture, we can act
more carefully and politely. For instance, when talking to someone from an English-speaking
country, it’s good to say “please” and “thank you” often — this shows politeness there. In
Uzbekistan, using respectful language when speaking to elders is also very important. So, we
choose how to respond in a way that shows understanding and respect.
ACT:
Then, we act based on our decision. This might mean changing how we greet someone, being
more open-minded, or asking gentle questions about their culture. A small action, like smiling or
using polite words, can help build a good connection.
REFLECT:
And finally, we start to think. That is, "What did I learn from this analysis?" Will my experiences
before and after learning this information help me avoid cultural problems in the future and in
the near future?
STEREOTYPES
When talking about stereotypes, first of all we should talk about the opinions of people living in
other countries about Uzbek people. For example: "All Uzbeks like tea", "All Uzbeks are very
traditional people". True, some of these statements are true, but this does not mean that the entire
Uzbek society. This certainly leads to more or less enough problems. There are 5 ways to get rid
of them and get rid of them.
How can we avoid stereotypes:
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCHERS
ISSN: 3030-332X Impact factor: 8,293
Volume 11, issue 1, April 2025
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636
1. Be open-minded
2. Educate yourself
3. Treat everyone as unique
4. Reflect on your beliefs
5. Of course, using the RADAR method
THE NATURE AND IMPORTANCE OF SYMBOLS IN CULTURE
When we talk about treating something as a symbol, we should first talk about what they mean.
For example, in Uzbekistan there are traditional words such as "do'ppi", "atlas", "Navruz". For
example, the first two objects in the list mean types of national clothing. But in the West, this is
completely different. For example, for them there are symbols such as "Oq rang" and "Atirgul".
These words have their own meanings.
COMPARISON OF GREETINGS AND EXPRESSIONS OF POLITENESS.
UZBEKISTAN AND ENGLISH-SPEAKING COUNTRIES
Intercultural communication can be difficult due to differences in greetings, politeness, symbols
and stereotypes, but the RADAR technique can help you navigate these situations. RADAR
stands for “recognize, analyze, decide, act and reflect” – it helps us understand
misunderstandings and respond respectfully. One common problem is stereotypes, which are
assumptions about people that often lead to unfair judgments and poor communication. We need
to recognize each person as unique and be open-minded. Cultural symbols, such as traditional
clothing or gestures, also shape identity and have deep meaning, but their interpretation can vary
from culture to culture. For example, hand gestures can mean one thing in Uzbekistan and
another in an English-speaking country. Greetings and politeness also differ. Uzbeks often greet
others warmly, using respectful gestures such as shaking hands with the right hand and placing
the left hand on the chest, especially for the elderly. In contrast, English-speaking cultures tend
to use words such as "please" and "thank you" to show more respect. Understanding and
respecting these cultural differences leads to better relationships and more effective
communication.
CONCLUSION
In conclusion, learning about cultural differences in communication — such as greetings,
politeness, symbols, and stereotypes — helps us become more respectful and understanding
individuals. By using the RADAR technique, we can handle misunderstandings wisely and build
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCHERS
ISSN: 3030-332X Impact factor: 8,293
Volume 11, issue 1, April 2025
https://wordlyknowledge.uz/index.php/IJSR
worldly knowledge
Index:
google scholar, research gate, research bib, zenodo, open aire.
https://scholar.google.com/scholar?hl=ru&as_sdt=0%2C5&q=wosjournals.com&btnG
https://www.researchgate.net/profile/Worldly-Knowledge
https://journalseeker.researchbib.com/view/issn/3030-332X
637
better connections with people from different cultures. Respect, open-mindedness, and curiosity
are the keys to successful cross-cultural communication.
REFERENCE:
1. Gudykunst, W. B. (2004). Bridging differences: Effective intergroup communication (4th
ed.). Sage Publications.
2. Lustig, M. W., & Koester, J. (2010). Intercultural competence: Interpersonal communication
across cultures (6th ed.). Pearson Education.
3. Samovar, L. A., Porter, R. E., & McDaniel, E. R. (2013). Communication between cultures
(8th ed.). Cengage Learning.
4. Hall, E. T. (1976). Beyond culture. Anchor Books.
