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ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 05,2025
Journal:
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STRATEGIC MANAGEMENT IN THE SYSTEM STRATEGIC MARKETING
Bazarova Mamlakat Supievna
Asia international university .
Annotation:
Strategic marketing plays an important role in a market economy not only because
it ensures effective harmony between supply and demand, but also because it triggers the
process of economic development
Keywords:
opportunities that the national economy offers potential for marketing,
competitiveness, international modernization and growth and profitability.
Strategic marketing. Strategic marketing is primarily about individuals and organizations needs
analysis to do. From a marketing point of view, the buyer does not need such a product, he It
is necessary to solve a problem that this or that product or service can provide . The role of
strategic marketing is parallel to the main market development and satisfy need was all needs
analysis to do through there is or potential was various kind consists of identifying product
markets or segments. Identified product markets various kind economic represents opportunities,
their advantages should be assessed. The quantitative assessment of this advantage is the size
of the potential market, the dynamic assessment is the period of its economic profitability or
the duration of its life cycle. The advantage of the product market for a firm depends on its
competitiveness, in other words, on the ability of the firm to satisfy consumer needs more
effectively than its competitors. better satisfy ability depends. A firm is competitive if it
has a competitive advantage. or she is stable to oneself typical to the features has if, it has higher
productivity and, as a result, lower cost. Thus, the role of strategic marketing is to take
advantage of the available opportunities use or attractive opportunities creation, i.e. opportunities
that fit the firm's resources and know-how and offer potential for growth and profitability. The
strategic marketing process is a medium-long-term planning to the horizon has, his/her task the
company mission statement, goal setting, development strategy, and balanced product portfolio
structure . Operational marketing focuses on non-product variables (distribution, pricing,
advertising, and sales promotion), while strategic marketing focuses on offering a more
valuable product at a competitive price. Strategic marketing focuses on selecting the product
markets the firm will serve. and importance according to sorted and this The primary
demand in each of the markets is also forecasted. Operational marketing sets market share
goals and budgets necessary to achieve them.
Strategic marketing plays an important role in a market economy not only because it ensures an
effective match between supply and demand, but also because it initiates the process of economic
development
(Figure
1).
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 05,2025
Journal:
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page 1708
Figure 1. Strategic marketing by controllable development scope
This process includes the following steps :
Strategic marketing helps meet market needs and encourages the development of new or
improved products.
Operation marketing this new to products market create a request and/or increase for dynamic
marketing program develops .
Demand increase expenses to decrease take comes, this and allows prices to be reduced, thereby
contributing to the emergence of new groups of buyers in the market. As a result, market
expansion requires new investments in production capacity, which creates economies of scale
and stimulates further research and development to create new generations of products.
Strategic management contributes to the development of democracy in business, because: it
begins with an analysis of consumer expectations; investment and production decisions are
made based on market needs; it takes into account the diversity of tastes and preferences in the
form of market segmentation and the development of customized products, and stimulates
innovation and entrepreneurship. Strategic marketing decisions are an important part of the
overall corporate management system. Marketing is related to the external environment that
determines the market activities of the enterprise. Its main task is to achieve the best adaptation
of the internal capabilities of the enterprise to the requirements of the external environment in
order to satisfy market demand and, on this basis, to make a profit. Marketing provides a link
between the enterprise and the market. This process is considered in several closely related
aspects: Enterprise marketing management ("market orientation") modern marketing to the
concept, yes- It is based on the formation of a new “way of thinking” and a new “way of
acting”, the development of relations between enterprises. It is expressed in the direct
participation of marketing in the system of corporate strategies, that is, the adoption of almost
all management decisions taking into account market requirements. Marketing management is a
focus on consumers, they with far term and mutual beneficial cooperation It involves
establishing relationships, leveling competitors, coordinating activities internally with other
departments, and worrying about the company's future profits. Ultimately, it is aimed at
achieving overall corporate goals.
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 05,2025
Journal:
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page 1709
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