Volume 03 Issue 09-2023
36
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
03
ISSUE
09
P
AGES
:
36-41
SJIF
I
MPACT
FACTOR
(2022:
5.
445
)
(2023:
6.
555
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
This article discusses the value of social media, how to use them effectively and conveniently, the factors that have
contributed to social media's rapid growth over the past few years, as well as their primary objectives. It also discusses
the benefits and drawbacks of the Internet's widespread use by both private and public businesses as well as by
members of the general public.
KEYWORDS
Social Media Marketing, advertising, post, telegram, Instagram, phishing, Media convergence.
INTRODUCTION
The growth of the Internet, which is regarded as one
of the media networks, has had a negative effect on
Internet users' discourse cultures in recent years. In
addition, there is a considerable increase in interest in
newspaper articles, which are also regarded as media.
The popularity of the commercials, articles, and posts
produced in the media industry is growing daily,
according to social media marketing (SMM). One of the
forms of internet marketing, or social media marketing
[SMM] in English, is social media marketing. Social
media marketing is to offer engaging and helpful news,
products, and services to online users.
Social media is one of the biggest networks today, and
we must stress that. In comparison to the Internet
itself, the social media network has developed more
quickly. Everyone glances through Instagram or
Telegram as soon as they get out of bed, which is the
Research Article
ROLE OF SOCIAL MEDIA MARKETING IN HUMAN’S LIFE
Submission Date:
September 20, 2023,
Accepted Date:
September 25, 2023,
Published Date:
September 30, 2023
Crossref doi:
https://doi.org/10.37547/ajps/Volume03Issue09-08
Rajabbayeva Feruza Rajabbayevna
Teacher Of The Department "Social Humanities And Languages" Urganch State Innovation University,
Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ajps
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 03 Issue 09-2023
37
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
03
ISSUE
09
P
AGES
:
36-41
SJIF
I
MPACT
FACTOR
(2022:
5.
445
)
(2023:
6.
555
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
cause. In the present, social networks are used by
58.11% of the world's population.The following
definitions can be used to answer the query "What is
SMM?" The objectives of brand promotion, increased
sales, and increased website traffic are also included in
the definition of SMM. The goal of SMM is to develop
methods for popularizing a brand's presence on social
media. It's important to emdiv the brand you're
trying to convey to the public, channel it via your
audience, and speak in that brand's language. SMM
managers can also take stunning photos, which is
another skill. The explanation is that it is impossible to
conceive a small business without an attractive
presence on Telegram and Instagram. SSMs are quite
knowledgeable about marketing in addition to posting
people.
The fact that more people are using social media every
day is the primary factor in its emergence as one of the
most popular industries. Sherpa of Marketing Statistics
show that 95% of people between the ages of 18 and 34
consider social media platforms to be the most
practical way to follow and communicate with a
product brand. Additionally, this explains why there is
such a huge demand for social media specialists:
practically all businesses use social media This media
network is essentially the only avenue for many firms
to promote online. Social networking is still evolving
daily in Uzbekistan as well. For instance, compared to
2019, there were 49% more social network users.
Because of this, social media is a useful network for
everyone. large social media corporations nowadays,
as well as internet and media services. Like any form of
advertising, the primary goal of social media is to
increase revenue for the company. Because of this, this
network conducts its business through a variety of
techniques. Facebook, Telegram and Instagram they
find buyers from their networks. To do this, they
advertise their products directly to the brand, use
content marketing or contact partners.
•
They create a community around the brand to
cultivate loyal customers.
•
Create useful articles and videos to attract the
attention of potential buyers and increase your
followers on social networks. Another thing to
note about social media is that one of its
components is social media optimization (SMO-
Social Media was Optimization).
•
SEO serviceLike SEO, SMO is a strategy to attract
new and unique visitors to a website.
Internet journalism, which is seen as a form of mass
media, the growth of the media, the extension of its
duties, significant shifts in the area of modern
production and technology, and the complexity of the
relationships between journalism and society are all
giving journalists new jobs to do. These days, it's crucial
to teach multi-platform journalists who can
simultaneously prepare news for the Internet, news
Volume 03 Issue 09-2023
38
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
03
ISSUE
09
P
AGES
:
36-41
SJIF
I
MPACT
FACTOR
(2022:
5.
445
)
(2023:
6.
555
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
for broadcast media, movies, concerts, and more.
There is a particular need for online journalists.
As a result, journalists must simultaneously
universalize and specialize in order to keep up with the
convergence of several fields. Universalization, or
more properly, transprofessionalization, calls for total
mastery of one specific discipline first. As a result, we
consider a universal journalist to be an expert in their
field.
Furthermore, both commercial and public sector
businesses use the Internet on a large scale. Today,
almost all significant businesses conduct all of their
internal and external communications online. Through
the Internet, it presents, sells, and offers the general
public a number of additional services. The work of
governments has also been simplified because to the
Internet. In many countries today, almost all citizen
appeals are submitted electronically. This will lessen
annoyances like red tape, requiring citizens to visit
offices and meet authorities in person, and waiting in
long lines.. As an example, Uzbekistan has my.gov for
the same purpose. We can say that the start of the uz
project is a positive and joyful event. Internet
managers play a very important role in the
development of the media industry today.
However, it should also be remembered that there
were worries about job losses when the Internet was
just getting started and the majority of communication
was taking place online. Because these tasks required
the use of paper or the hands of office workers before
the invention of the Internet. These worries have been
allayed by the Internet's immense advantages for
businesses and the economy. How safe it is to
exchange personal and commercial information online
is currently a major worry and threat. The phrase
"cyberwar" started to circulate online.
We post a lot of personal information online when we
use internet services, communicate on social media, or
send emails.These include private images, possibly
sensitive banking or financial information, health
information, emails or other private communications
with pals, as well as logins and passwords for particular
websites. Online service providers often keep personal
information secure, but there are instances where data
can end up in the hands of a malevolent third party that
uses it for their own ends.
Another Internet term is "phishing," which refers to a
type of threat that primarily manifests itself as email-
based identity theft. "Phishing" emails lead you to
believe they are from a company or institution you
recognize. For instance, if you are dealing with a bank
or other financial organization, they might mail you a
letter on their behalf asking for your personal bank
information, or they might ask you to give or get more
information by visiting their website through a link. If
you click the link in the email, it's possible that your
computer will be infected with malware that steals
Volume 03 Issue 09-2023
39
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
03
ISSUE
09
P
AGES
:
36-41
SJIF
I
MPACT
FACTOR
(2022:
5.
445
)
(2023:
6.
555
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
information. writing such letters in a professional
manner,
The practice of "spoofing" involves sending emails that
look to have come from someone you know but were
actually sent by someone else. Your friend's email
address might be taken over by virus or hackers who
will use it to send you harmful emails. Alternatively,
your email address might be exposed to malicious
software, which would allow them to send letters on
your behalf. Emailing or message publishing services
for social media platforms can also be used for this.
It
is
increasingly
disappearing
from
public
consciousness that the Internet is a fully virtual
environment. This is because, in many aspects, the
World Wide Web also consists of the byproducts of
human activity (messages, websites, text, voice, and
data), in addition to the interaction between
computers
and
computer
networks.
depicts
interaction (visual, multimodal catalogs and record
archives, travel paths, etc.). To put it another way, the
Internet is a new cultural orientation because of the
communicative character of its surroundings.
The phenomena of media convergence involves the
blending of computer networks, media content, and
information and communication technology. As a
direct outcome of the digitalization of media material
and the widespread use of the Internet in the 21st
century, it integrates the "three Cs" in the English-
speaking world: computing, communication, and
content (computer, communication, and content). By
transforming current networks, services, and methods
of operation, media convergence makes it possible to
produce whole new types of information that are
incredibly relevant.
This factor is responsible for the unlimited interest of
journalists in the new channel of communication to the
audience. Despite the abundance of various
information on the Internet, which is the source of
ordinary users, the mass media, mastering the Internet
space, remain in demand by the audience. According to
SVerofeev, the era of Internet media has become the
shortest and fastest developing era. Print publications,
television channels, radio stations have online
electronic versions in the 2000s. In the Russian
Federation, the so-called new mass media has become
widespread - i.e. Media available only on the Internet.
Blog entries, social media, impactful videos broadcast
online, and illegal court processes are all examples of
the virtual world's real-life counterparts. It is also
mentioned that blog reviews are used (as a press
review analogy). The narratives of user reviews in
social media posts are a reflection of traditional media.
Web technologies introduced the following features to
journalism according to the classification of
AAQalmikov and LAKokhanova:
Volume 03 Issue 09-2023
40
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
03
ISSUE
09
P
AGES
:
36-41
SJIF
I
MPACT
FACTOR
(2022:
5.
445
)
(2023:
6.
555
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
- interactivity (the ability not only to report, but also to
know the audience's reaction and learn from it);
- personal approach (ability to take into account the
needs and habits of a specific user);
- infocentricity (the built-in possibility of an arbitrarily
deep hierarchy of information is almost any level of
presentation with the participation of the reader.
So, in conclusion, the Internet is considered one of the
urgent problems of today, and today's developing
countries cannot travel without Internet networks.
Social media and the Internet are media networks that
provide a number of conveniences to their users.
REFERENCES
1.
Abdukhalilova LTInternet marketing. - T.: Economy,
2019. 265 p.
2.
Internet marketing. Uchebnik/Pod obshchey editor
O.N. Jiltsova. 2-e izdanie, pererabotannoe i
dopolnennoe - M.: Yurayt, 2018. 301 str..
3.
Minamatov, YEOGL, & Yusupova, NM (2022).
EDUCATIONAL
PROCESS
IN
SMART
TECHNOLOGIES. Central Asian Academic Journal of
Scientific Research, 2(6), 441-445.
4.
Okhunov, M., & Minamatov, Y. (2021). Application
of Innovative Projects in Information Systems.
European Journal of Life Safety and Stability (2660-
9630), 11, 167-168.
5.
Minamatov, YEU (2021). APPLICATION OF
MODULAR
TEACHING
TECHNOLOGY
IN
TECHNOLOGY. Scientific progress, 2(8), 911-913.
6.
Minamatov, YEOGL, & Nasirdinova, MHQ (2022).
APPLICATION OF ICT IN EDUCATION AND
TEACHING TECHNOLOGIES. Scientific progress,
3(4), 738-740.
7.
Tursunov,
HH,
&
Hoshimov,
US
(2022).
TECHNOLOGIES FOR TEACHING BLIND STUDENTS
IN COMPUTER AND INFORMATION TECHNOLOGY
IN
THE
EDUCATIONAL
SYSTEM.
Novosti
obrazovaniya: issledovanie v XXI veke, 1(5), 990-
993. 3. International scientific magazine No. 7(100),
chapter 1 "Scientific impulse" February, 2023 659
8.
Hamidullah son, TH (2022). TODAY'S DOLZARB
OPPORTUNITIES. JAWS AND NVDA SOFTWARE.
Scientific Impulse, 1(2), 535-537.
9.
Gorovik, A. A., Tursunov, Kh. X. (2021) Application
of means of visual development program for
learning child programming and primer scratch.
UNIVERSUM, 8(77), 27-30.
10.
Zokirov, SI, Sobirov, MN, Tursunov, HK, & Sobirov,
MM (2019). Development of a hybrid model of a
thermophotogenerator and an empirical analysis
of the dependence of the efficiency of a photocell
on temperature. Journal of Tashkent Institute of
Railway Engineers, 15(3), 49-57.
11.
Son of Hamidullah, TH (2022). CLASSIFICATION OF
NEURAL NETWORKS. Scientific Impulse, 1(3), 757-
763.
Volume 03 Issue 09-2023
41
American Journal Of Philological Sciences
(ISSN
–
2771-2273)
VOLUME
03
ISSUE
09
P
AGES
:
36-41
SJIF
I
MPACT
FACTOR
(2022:
5.
445
)
(2023:
6.
555
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
12.
12.https://cyberleninka.ru/article/n/using
solar
energy
13.
https://elib.buxdu.uz/index.php/pages/referatlar-
mustaqil-ish-kurs-ishi/item/
13605-marketingda-
reklama-savdo-sotiqi-rag-imgamith
14.
https://cyberleninka.ru/article/n/internet-
marketing-strategyasi-va-rivojlanishmetodlar
15.
https://cyberleninka.ru/article/n/role of digitized-
marketing-in-society
