Volume 03 Issue 12-2023
148
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
ISSUE
12
P
AGES
:
148-153
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
(2023:
7.
164
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
The article presents a system of factors that allows us to reflect specific features and conduct a qualitative analysis of
the sustainability of development of organizations in the chemical complex. A qualitative assessment of the
institutional and competitive environment of chemical industry enterprises, the level of intra-industry cooperation,
suppliers and consumers is given. An analysis of the internal potential of chemical enterprises was carried out,
including the features of production processes, organizational and managerial factors, innovative activity, marketing,
financial activities, etc. The presented factors of sustainable development of enterprises must be taken into account
when justifying their development strategy.
KEYWORDS
Chemical industry, marketing, advertisement, activity, enterprise, method.
INTRODUCTION
A characteristic feature of the activities of chemical
industry enterprises today is a drop in sales and
production volumes and, accordingly, underutilization
of existing capacities. In many cases, the reason for this
is external factors that cannot be influenced by a single
enterprise. But very often the enterprises themselves
are to blame for the decrease in production and sales
volumes and, as a consequence, the deterioration of
Research Article
ANALYSIS OF MARKETING ACTIVITY IN CHEMICAL INDUSTRY
ENTERPRISES
Submission Date:
December 07, 2023,
Accepted Date:
December 12, 2023,
Published Date:
December 17, 2023
Crossref doi:
https://doi.org/10.37547/ajsshr/Volume03Issue12-19
Muminova Dildora Dilshadovna
Assistant of the Department of Industrial Economics and Management, Tashkent Institute of Chemical
Technology, Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ajsshr
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 03 Issue 12-2023
149
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
ISSUE
12
P
AGES
:
148-153
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
(2023:
7.
164
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
financial results, in particular due to ineffective sales
activities.
Analyzing this type of activity at a number of
enterprises in the industry, the following can be noted:
the insufficient professional level of the commercial
apparatus of enterprises for studying consumer
demand, the deformed structure of production of
many goods, the spontaneous system of establishing
economic connections. Also a negative point in their
practice is the lack of proper control over the
achievement of intended goals. The analysis of sales
volume is carried out only partially and is superficial.
Basically, it comes down to determining the degree of
implementation of the plan, which does not allow us to
ultimately develop valid recommendations. Hence the
inability to timely eliminate or at least neutralize the
negative impact of causal factors affecting the
activities of the enterprise.
MАTЕRIАLS АND MЕTHОDS
Taking into account the current state of the market for
chemical products, as well as the specifics of their
production technologies, the performance of industry
enterprises largely depends on the chosen approaches
to the development of a production program, which
should be carried out on the basis of marketing
research.
Marketing research is a prerequisite for the success of
products offered on the market. They will be effective
when they are considered not only as a process of
obtaining hard-to-access information, but also as a
means of providing the organization's management
with analytical conclusions about changes in the
marketing environment in order to improve the
capabilities of the management system.
The strategic task of chemical industry enterprises is
currently seen as developing various schemes for
adaptation and survival in difficult economic
conditions. The main components of the adaptation
policy should be: the formation of an optimal system of
tactical and strategic production planning, effective
marketing, modern management.
RЕSULTS АND DISСUSSIОN
The main goal of enterprises is to “carry out activities
to meet public needs and generate profits in the most
efficient way.” In accordance with this, by the
sustainable development of a business entity we will
understand its ability throughout the entire life cycle to
achieve its goals, taking into account the achievement
of social benefit and environmental safety, while under
the influence of various factors to maintain a state of
balance, adapting to their influence through a
transition from one qualitative state to another [1].
For effective management of any business entity, it is
first necessary to identify the factors that have the
greatest impact on its sustainable functioning and
development potential in order to strengthen the most
Volume 03 Issue 12-2023
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American Journal Of Social Sciences And Humanity Research
(ISSN
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2771-2141)
VOLUME
03
ISSUE
12
P
AGES
:
148-153
SJIF
I
MPACT
FACTOR
(2021:
5.
993
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(2022:
6.
015
)
(2023:
7.
164
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OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
vulnerable subsystems. Each factor can promote or
hinder the sustainable development of an economic
system, which depends on specific conditions or
situations.
Since, in accordance with the modern approach, an
enterprise can be represented as a set of
interconnected elements, along with the relationships
between them and their attributes, when studying the
factors of sustainable development of an enterprise, it
is proposed, first of all, to divide them into external and
internal. When analyzing the external environment, it
is advisable to identify factors that directly affect the
activities of the enterprise, i.e. factors of direct impact.
The classification of internal environmental factors is
proposed to be carried out based on functional areas,
which makes it possible to track the key processes and
elements of the organization, the state of which
together determines the potential and opportunities
that it has.
Let us consider the content and features of the factors
of sustainable development of business entities in the
chemical industry
Fig.1 System of factors for sustainable development of an enterprise
Institutional environment. An important element of
the institutional environment is the regulation of
foreign economic activities of enterprises. This is due
not only to the fact that most of the hydrocarbon raw
materials are supplied from abroad, but also to the
predominant share of manufactured products that are
shipped for export. The pricing procedure and price
level for petrochemical products are strictly regulated
by higher-level organizations and are subject to control
and reporting.
Volume 03 Issue 12-2023
151
American Journal Of Social Sciences And Humanity Research
(ISSN
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2771-2141)
VOLUME
03
ISSUE
12
P
AGES
:
148-153
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
(2023:
7.
164
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
Competitive environment. The chemical industry of the
Republic of Uzbekistan is characterized by industry
monopoly, in which the state has the exclusive right to
administration through the relevant functional
departments.
The obvious advantage of domestic enterprises is their
favorable geographical location, which allows them to
relatively quickly supply products in the required
quantity. However, despite the fact that the capacity
of both domestic and foreign markets is constantly
increasing, a significant threat is posed by Asian and
Russian manufacturers, who, due to the availability of
accessible raw materials and modern equipment, can
offer products at more attractive prices.
At the same time, a comparative analysis of the
competitive advantages of enterprises producing
chemical and petrochemical products with the world's
leading manufacturers showed that domestic
enterprises are losing their positions.
For enterprises producing petroleum products,
ammonia, urea, benzene, caprolactam, artificial and
polyester fibers and threads, tires and rubber
products, the problem of providing their production
with the necessary imported raw materials is the most
important [4].
The analysis of suppliers of material and raw materials
of chemical enterprises must be carried out in close
connection with their consumers. The chemical
industry produces a fairly wide range of products
intended for both intermediate and final consumption.
A characteristic feature is that a significant part of the
produced product along the technological chain is
supplied to the enterprises of the concern, i.e. the
consumers are chemical enterprises that produce
products of higher processing, or the organization
itself that produced it.
Often, intra-industry deliveries of products are
associated with the loss of part of the
supplier’s
income in favor of consumer enterprises due to sales
at lower prices compared to supplies to foreign
markets or the need for expensive re-adjustment of
equipment to fulfill intra-industry obligations.
Consumers of the products of the concern's
enterprises are also business entities in other sectors
of the national economy.
Thus, the problem of increasing the efficiency of
foreign economic activity is relevant, since in addition
to the fact that the growth rate of the capacity of the
domestic market is not so intense, domestic
consumers (mostly industrial organizations) are
characterized by low solvency and thereby negatively
affect the sustainable - number of chemical
enterprises.
The production process at chemical enterprises has a
number of characteristic features that determine the
specificity and direction of the influence of internal and
Volume 03 Issue 12-2023
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American Journal Of Social Sciences And Humanity Research
(ISSN
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2771-2141)
VOLUME
03
ISSUE
12
P
AGES
:
148-153
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
(2023:
7.
164
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
external factors on the sustainability of their
operation. A feature of industry enterprises is the
integration on one site into a single complex of
production processes connected by a technological
cycle, from the receipt of raw materials to the
production of finished products, which allows
organizing the most comprehensive use of raw
materials and material resources. However, the variety
of raw materials used and methods of carrying out
technological processes, as well as the need to take
into account the impact of chemical processes on the
environment when choosing a rational scheme for a
chemical production method, complicate the process
of optimal production planning.
СОNСLUSIОN
The presented system of factors allows us to conduct
a qualitative analysis of the sustainability of
development of organizations in the chemical
complex, taking into account industry specifics.
Modern economic conditions in which chemical
industry enterprises operate are largely determined by
historical
factors.
Industry
organizations
are
characterized by a high level of intra-industry
cooperation. Continuous production places high
demands on the uninterrupted and comprehensive
supply, as well as on packaging, storage,
transportation and sales of products, since any failures
can lead to a stop in production, which increases the
environmental risk of environmental pollution.
The results of a qualitative analysis of the factors of
sustainable development of chemical industry
enterprises must be taken into account when
developing a system of indicators for assessing the
activities of organizations, which is the most important
tool for justifying priority areas of activity and
developing a development strategy.
RЕFЕRЕNСЕS
1.
Kasperovich, S. A. Sustainable development of an
enterprise as a factor of intensive economic
growth / S. A. Kasperovich, M. V. Rogova //
Proceedings of BSTU, 2021.
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management.
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pp. 263
–
267.
2.
Modern concepts of resource-saving logistics in
the petrochemical complex / V. P. Meshalkin //
Encyclopedia of a chemical engineer: monthly.
scientific-practical and reference - information
magazine
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2021.
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51.
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Rogova, M. V. Environmental planning at chemical
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4.
Merkulina I.A., Nikitin A.P. Analysis of economic
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Volume 03 Issue 12-2023
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American Journal Of Social Sciences And Humanity Research
(ISSN
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2771-2141)
VOLUME
03
ISSUE
12
P
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:
148-153
SJIF
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MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
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(2023:
7.
164
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
5.
Merkulina I.A., Nikitin A.P. Application of the
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