Volume 03 Issue 01-2023
32
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
I
SSUE
01
Pages:
32
-40
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
This article discusses the positive and negative impact of MM on national culture: appearances and manifestations. It
is important to note that this book includes the country in which the manuscript was written, under whose patronage,
in which language, even the name of the copyist, the place of writing, and the registry numbers where the manuscript
was kept. The presentation of such a collection of rare works, which can give spiritual nourishment to a person, was
also shown to the general public through mass media.
KEYWORDS
Negative impact, Mass media, appearances, manifestations, patronage, language, spiritual nourishment.
INTRODUCTION
It is known that the President of the Republic of
Uzbekistan Shavkat Mirziyoyev in the “Strategy of
Actions on the Five Priority Areas of Development of
the Republic of Uzbekistan” developed science and
education, the issues of in-depth study and
preservation of the rich ancient, cultural and historical
heritage of the Uzbek people, and wide promotion of
the educational aspects of book publications among
the population, especially among the youth, were
clearly defined.
In addition, in the order of the head of our country
dated January 12, 2017 “On the establishment of a
commission for the development and promotion of the
Research Article
THE POSITIVE AND NEGATIVE IMPACT OF MM ON NATIONAL CULTURE:
APPEARANCES AND MANIFESTATIONS
Submission Date:
January 20, 2023,
Accepted Date:
January 25, 2023,
Published Date:
January 30, 2023
Crossref doi:
https://doi.org/10.37547/ajsshr/Volume03Issue01-05
Nafisa Kh. Raimkulova
Independent Researcher, National Institute Of Fine Arts And Design Named After Kamoliddin Bekhzod,
Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ajsshr
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 03 Issue 01-2023
33
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
I
SSUE
01
Pages:
32
-40
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
system of printing and distribution of book products”
[1], the culture of book reading and reading among the
population, especially among the youth , publishing
literature
aimed
at increasing
their
artistic,
educational,
scientific-popular,
educational,
intellectual potential, it was shown that it is necessary
to pay special attention to providing educational
institutions with them, sorting and translating mature
works of representatives of national and world
literature.
THE MAIN FINDINGS AND RESULTS
Most of the amazing architectural masterpieces
created by our great ancestors in the Middle Ages have
been preserved to us by the grace of the creator. Even
today, they continue to charm millions of people,
including tourists visiting our hospitable land from all
over the world, with the decorative decorations on the
facades of historical buildings, beautiful inscriptions,
their architectural solutions, and elegance.
The books-
albums published in the series “Inscriptions
on Monuments of Uzbekistan” provide a
n opportunity
to understand the meaning of the writings, which are
still a mystery. In the course of scientific research, more
than 1,500 inscriptions on architectural monuments
(many of them for the first time) were read and
translated. Among them, there are more than 200
poems and advices, wise sayings, more than 150 names
of masters and hattots, 300 religious and 150
devotional texts, 150 chronograms, 100 historical
dates, 100 decrees of rulers, etc.
On October 17, 2016, the presentation of 12 books-
albums covering the first results of the project
“Inscriptions in Monuments of Uzbekistan” in
Tashkent is proof of our opinion. The scientific and
research work carried out within the project covered
almost all regions of the republic and architectural
monuments where inscriptions have been preserved.
Recently, on the initiative and decisions of the
President, the center “Research of cultural assets of
Uzbekistan abroad” was established in our country.
This center published a book entitled “Cultural
treasures of Uzbekistan abroad - an integral part of our
culture” [2]. The book is significant for its scientific
description of 1001 manuscripts of our ancestors kept
in 97 organizations of 52 cities in 30 countries. For
example, 30% of the book is the legacy of the Timurids,
and another 30% is the manuscripts of our scholars
such as Ibn Sina, Imam al-Bukhari, Zahiriddin
Muhammad Babur. For information, it can be said that
Ibn Sina’s manuscripts were copied the most during
Mehmet Fatih’s time in Ottoman Turkey. It is
important
to note that this book includes the country in which the
manuscript was written, under whose patronage, in
which language, even the name of the copyist, the
place of writing, and the registry numbers where the
manuscript was kept. The presentation of such a
collection of rare works, which can give spiritual
Volume 03 Issue 01-2023
34
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
I
SSUE
01
Pages:
32
-40
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
nourishment to a person, was also shown to the
general public through mass media.
In recent years, fundamental changes have taken place
in the sphere of culture, as in all spheres of social life.
For example, the Law of the Republic of Uzbekistan
“On Cultural Activities and Cultural Organizations” [3]
was developed. Treating with respect to the spiritual
values of our people, preserving and developing them,
restoring the history of our holy religion, traditions,
scientific and cultural heritage is the reason for the
world recognition. Just one example, previously there
was no unified legal document covering all its
directions in the field of culture and art. Activities in the
field of culture have been regulated by legal
documents for 30 years. This decision was temporary.
In his speech at the 75th session of the United Nations
General Assembly on September 23, 2020, the
President of Uzbekistan Shavkat Miromonovich
Mirziyoyev put forward the initiative to hold an
international forum on “Central Asia at the Crossroads
of World Civilizations” in 2021 in cooperation with
UNESCO in the ancient city of Khiva. Director of
UNESCO, Audrey Azoulay, wrote on her Twitter page
that “I welcome President Mirziyoyev’s initiative to
hold an international cultural forum on Central Asia in
Khiva in 2021” [4].
In his opinion, the international forum creates an
opportunity to immerse oneself in the common culture
of Central Asia.
According to Umid Shodiyev, the permanent
representative of Uzbekistan in UNESCO, there are
several reasons for the organization’s interest in this
proposal.
First, the forum is aimed at promoting the main areas
of UNESCO’s mandate
- science and culture.
Secondly, the initiative is fully compatible with the
activities of the organization. UNESCO has been
conducting extensive research on the culture and
history of Central Asia for several decades. The special
online platform “The Great Silk Road” of the
organization collects copies of many cultural and
scientific artifacts of the region.
Thirdly, it is a product of strengthening relations
between UNESCO and Uzbekistan. The leadership of
UNESCO has always appreciated the efforts of the
Government of Uzbekistan to expand mutual relations.
Fourthly, UNESCO in cooperation with Uzbekistan has
extensive
experience
in
holding
large-scale
international cultural, educational and scientific events
at a high level. International forums such as “Sharq
Taronalari”, “Bakhshi”, “Maqom” held in the country
in recent years were held under the auspices of this
organization [5]. This is an example of attention to our
Volume 03 Issue 01-2023
35
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
I
SSUE
01
Pages:
32
-40
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
national cultural heritage. Our partners are also not
indifferent to the fact that the events are broadcast
live in several languages by the mass media.
Recently, I saw an article on the Internet of Euronews
entitled “Cultural heritage congress of Uzbekistan in
the eyes of Euronews”. About 300 visiting scientists
from 40 countries participated in the study,
preservation and popularization of the cultural
heritage of Uzbekistan held in Tashkent, and this
congress attracted the attention of the international
media.
At first, countries such as Turkey and Russia [6]
presented a special report on this scientific event, and
later a large article on it was published on the
Euronews website. The article published under the title
“Uzbekistan is paving the way for the future in line with
its enlightened past” [7] noted the diversity and
importance of the cultural heritage of our country, and
highly valued its contribution to world civilization. It
was also said that cultural heritage can be a foundation
for development, and it was emphasized that cultural
heritage collections are distributed to schools free of
charge.
In addition, a special video dedicated to the congress
was shown on Euronews television, and such attention
at the international level is pleasing. The cultural
heritage of Uzbekistan has great educational and
spiritual value. Sometimes we seem to forget that. “It
is the duty of all of us to study, preserve and popularize
it, not only of the world community engaged in this
matter” [8]. This is also a sign of the increasing interest
of other countries in Uzbekistan. Of course, the
decrees and decisions issued by our President in recent
years are attracting the attention of the countries of
the world. It can be seen that Uzbekistan is taking new
steps.
It should be said that in recent years a new page has
been opened in the relations between Uzbekistan and
Turkey. The political will and determination of
Presidents Shavkat Mirziyoyev and Recep Tayyip
Erdogan became an important basis for this. That is,
the friendly relations between the leaders of the two
countries, regular meetings and sincere dialogues give
a great impetus to the development of mutual
cooperation.
In particular, the visit of Recep Tayyip Erdogan to
Samarkand in November 2016, the forum “One place,
one road” held in Beijing in May 2017, we can mention
the summit of the Organization of Islamic Cooperation
on “Science and Technologies” hosted by
the city of
Astana in September, and the meetings of the leaders
of Uzbekistan and Turkey on the prospects of bilateral
relations on September 20 within the framework of the
72nd session of the UN General Assembly.
The state visit of our President Shavkat Mirziyoyev to
Turkey in October 2017 was a logical continuation of
Volume 03 Issue 01-2023
36
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
I
SSUE
01
Pages:
32
-40
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
these dialogues. During the talks held during the visit,
issues of development of cooperation between
Uzbekistan and Turkey in political, trade-economic,
investment, transport-communication, agriculture,
transport, tourism, science and other fields were
discussed in detail.
An article entitled “Uzbekistan
-Turkey: two great
nations that created a great history” was published in
the Khalq Sozi newspaper. During the creative trip to
Turkey at
the initiative of the editors of “Khalk sozi”
and “Narodnoye slovo” (People’s words) newspapers,
the residents of this country got to know Uzbekistan
well through the unique monuments of our cities of
Tashkent, Samarkand, Bukhara, Khiva, or had enough
information about them. we were sure that he had
information. They say Uzbekistan is “our motherland”.
In Ankara, there is Amir Temur Park, “Tashkent” street,
Tashkent district in Konya, Uzbek neighborhood in
Istanbul, Samarkand cultural center, in addition, there
is a TV and radio channel named after this beautiful city,
and Uzbek kitchens are operating in many areas,
special feelings arise in the heart. In fact, these two
peoples are close to each other in every way, that's
why they respect each other as “m
y friend, my
brother” [9]
- says journalist Shavkat Ortikov. It can be
seen that the friendly cultural relations between the
two countries are well established.
As a result of my cultural contacts, on the order of the
Ministry of Culture of the Republic of Uzbekistan, a
series was filmed in cooperation with Turkish
filmmakers about the life of the historical hero, our
great-grandfather Jaloliddin Manguberdi, and the film
was shown on the website of the Ministry of Culture
and the TV channel “MilliyTV”. Producer Mehmet
Bozdag about the TV series “Mendirman Jaloliddin”:
“When I read the works of Uzbek writer Odil Yaqubov,
“Treasure of Ulugbek” and “Old World”, the id
ea of
making a film about the history of Uzbekistan was
born. Therefore, I accepted the offer of a series about
Jalaluddin Manguberdi with great pleasure and
interest. After all, this is a film about our common
history, the heroes of our motherland. In the process
of preparing for it, I spent several months in historical
cities such as Samarkand, Bukhara, Tashkent, Khiva,
studied sources from 1,200 years ago, and tried to
revive historical events in my imagination and their way
of life before my eyes.
Acc
ording to the data, today the series “Mendirman
Jaloliddin” has aroused great interest in many
countries of the world. There are reports that not only
the Turkic world from Altai to the Adriatic Sea, but also
Pakistan, India, Iran, Afghanistan, Arab countries, and
even some European countries are watching this series
with pleasure. In our opinion, the series will go down in
history as a film that can educate the young
generation, respect historical figures, and form the
spirit of patriotism in them.
Volume 03 Issue 01-2023
37
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
I
SSUE
01
Pages:
32
-40
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
It is worth noting that despite the increase in the
number of theaters in Uzbekistan from 42 to 50 in 2010-
2019, the number of viewers who visited them
decreased on the @uzanalytics website. For
comparison, in 2010, 2 mln. 709,000 spectators visited
the theater, and 9 years later, this figure reached 2
million. There were 647 thousand people. These facts
are presented in the report on the main indicators of
cultural institutions of the republic, recently published
by the State Statistics Committee. During this period,
the population of the republic was almost 6 million.
taking into account the increase in the number of
people (from 28 million in 2010 to 33.9 million by the
end of 2019), the dynamics of the number of spectators
visiting the theater becomes more “dramatic”. This
means that in 2010, 9.7% of the population visited the
theater, and in 2019, this figure was 7.8% [10]. It is no
exaggeration to say that this is our tragedy.
TASS news agency reports that 12 Uzbek-language TV
channels have been launched in Russia. The SPB TV
company signed an agreement with the National
Broadcasting Company of Uzbekistan on the
broadcasting of Uzbek-language television products
throughout the CIS. According to the agreement, the
broadcasting of 12 Uzbek-language TV channels began
in March.
According to information, the audience is at least 2.5
million viewers across Russia and the CIS countries.
General Director of SPB TV Kirill Filippov said that more
than 2 million citizens of Uzbekistan live in Russia
alone. Today, our compatriots living abroad can now
easily watch our national TV programs on the Internet
and mass media. It can be said that now the number of
national TV channels is increasing year by year. This will
lead to the emergence of healthy competition
between national TV channels, the diversity and quality
of programs and information.
Today, it has become a tradition for the news programs
of private channels to take the information that has
caused a stir on the Internet, go to the scene and study
it, and prepare a video. This allows people to know how
accurate the information on the Internet is, and to find
out the reason for the incident based on the facts
provided by the expert reporter. It should be said here
that people are convinced of the accuracy of the
information on the Internet, how the incident took
shape, and the impartial coverage of the reporter
through the world glass. This is a reflection of the
public’s confidence in the world. For example, in 2020,
the information program “Zamon” of “Sevimli” TV
channel broadcasted the information that the bride
from Samarkand gave birth to twins with one head and
two bodies. It requires reporters and journalists to pay
attention to human interests when transmitting such
information. In order not to repeat such situations in
our country, it would be appropriate to prepare legally
established analytical programs based on the
recommendations and opinions of experts.
Volume 03 Issue 01-2023
38
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
I
SSUE
01
Pages:
32
-40
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
No matter how interesting the negative side of the
event is, do you agree with the cause of the event? This
requires a great responsibility from the journalist.
Therefore, the extent to which events and incidents
are studied and analyzed by the reporter should be
studied separately.
We know that the more colorful the reality, the higher
the news value of the message. As an example, we can
take the informative program “Akhborot” and the
weekly program “Tahlilnoma” of the Uzbek television
and radio company. In this, the essence of information
is conveyed to the viewer in a deep, simple,
understandable language by journalists, world news,
news in all regions of our republic, achievements and
shortcomings in the field are covered in detail. In
particular, the impeccability of the speech of the TV
host Jamshid Umrzakov, the way he speaks fluently
about the event in front of the camera, impresses the
TV viewer in a second. Because the success of every
propaganda work that has taken place is evidence of
the high taste and culture of conversation on the part
of the TV host.
At this point, it is worth saying that today,
campaigning activities under the slogan “New
Uzbekistan -
a new worldview” and a foundation for
new ideas are being widely promoted throughout our
republic. In it, the interests of the people are proven at
the heart of the good work done for the well-being of
neighborhoods and the country’s prosperity in all parts
of our country. The videos showing the huge reforms,
creative work, and big projects that are being carried
out show that the future of New Uzbekistan will be
completely different, and for this, first of all, it is
necessary for citizens to approach the changes with a
new outlook. In this case, we are witnessing that media
workers are trying to quickly and impartially convey
information to the public in order to fulfill the tasks
assigned to them. In this regard, the informational
program “Zamon” of “Sevimli” TV channel carefully
selects the latest news and conveys it to the people on
time, which is a proof of the free creativity of the
creative team. In particular, the meticulous work of
journalists and correspondents has a positive impact
on the timely delivery of many problematic issues that
are awaiting resolution to their officials. This is an
example of the fact that the “fourth power” of the
population of our country has a significant role, and
that the discussed issues are resolved objectively,
reasonably, and positively.
To date, a number of good works are being carried out
in the field of culture. For example, by the Ministry of
Culture of the Republic of Uzbekistan, “Promoting
reading among young people, taking a deep look at the
works of great scholars, in order to memorize their
ghazals, the Minister of Culture of the Republic of
Uzbekistan Ozodbek Nazarbekov announced a
#baitchallenge [11] dedicated to the 580th anniversary
of the birth of the statesman Mir Alisher Navoi, the
Volume 03 Issue 01-2023
39
American Journal Of Social Sciences And Humanity Research
(ISSN
–
2771-2141)
VOLUME
03
I
SSUE
01
Pages:
32
-40
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
Sultan of the ghazal property. This challenge did not
leave indifferent not only the leaders of the
organization, but also artists and young people.
Ne bahra topqamen andinki, mendin istagay bahra,
Chu ulkim, bahrayi andin tilarmen bahramand etmas.
Netay huru pari bazminki qatlim, yo hayotimg‘a
Ayon ul zahri chashm aylab, nihon bu no‘shxand etmas.
“We will wait for the continuation of the ghazal from
the head of the Youth Affairs Agency, Alisher
Sadullayev,” they
continued the challenge. This was
widely distributed in the media and other Internet
networks. The most interesting thing is that this
challenge aroused the interest of young people who
are interested in literature, but also of the general
public and caused a number of other challenges.
For example, leaders of the Mirzo Ulugbek district pre-
school education department held the “My Doppi”
challenge. “Doppi is our pride,” said a group of
educators. They even came to the office in a hat. This
awakened the young student's love for national values.
It would be appropriate to increase and promote such
patriotism, challenges that serve to increase respect
for national values, or other similar projects.
It can be said that the Internet, in turn, has eased the
work of journalists, who are directly engaged in the
preparation and processing of information. With this,
the information structure that made it possible to
receive billions of bytes of information at one time
embodied world science in one discovery. This, in turn,
imposed a number of requirements related to the
quantity and quality of information in the mass media.
The new system of information delivery, in its turn,
created an opportunity for rebirth of all mass media.
Now a word in the press, a voice on the radio, an image
on the television are brought to attention on the
Internet pages in a completely new way, at lightning
speed and, most importantly, on the basis of the
reader’s choice. At the same time, he assigned a great
responsibility to the employees of the sector. The
production of quality products has led to the formation
of a real competitive environment in the information
market. The demand for information has increased. In
journalism, informational genres have begun to be
studied more deeply, both theoretically and practically.
Different aspects of the concepts of news and
information began to appear. World scientists agreed
that novelty is the most expensive and fastest-wearing
product. Indeed, today the world is ruled by
information.
CONCLUSION
In conclusion, it should be said that we have studied
the historical formation and development trends of the
mass media based on the historical basis of the
emergence and formation of our national journalism,
Volume 03 Issue 01-2023
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American Journal Of Social Sciences And Humanity Research
(ISSN
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2771-2141)
VOLUME
03
I
SSUE
01
Pages:
32
-40
SJIF
I
MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
connecting the journalism of the new era with the era.
Different aspects of today's mass media from
yesterday's mass media were considered. Currently,
the positive and negative effects of the mass media on
national culture can be observed in the rapid changes
in the appearance, speed and quality of the
information young people receive from the mass
media. Today, social networks are increasing in mass
media.
REFERENCES
1.
Decree “On the creation of a commission for
the development and promotion of the system
of printing and distribution of book products”
.
www.lex.uz.
2.
http://www.madaniyat.uz.
3.
https://lex.uz/docs/5230682
4.
#ЮНЕСКО#Одри Азуле
5.
http://www.madaniyat.uz
6.
https://www.vesti.ru/video/2250757
7.
https://www.euronews.com/2020/12/18/uzbeki
stan-plots-its-future-with-the-help-of-the-
enlightened-past
8.
https://telegra.ph/%D0%8Ezbekiston-
%D1%9Ezining-marifatli-%D1%9Etmishiga-mos-
kelazhakka-j%D1%9El-ochmo%D2%9Bda---
Evronews-12-22
9.
https://xs.uz/uzkr/post/ozbekiston-turkiya-
buyuk-tarikh-bunyod-etgan-ikki-ulug-khalq
10.
www.@jurnalistikauzbek.uz.
11.
https://t.me/ozodbek_axmadovich/1116.
