As with any language unit, the pragmatic aspect of the application forms has its own characteristics. Such units, which represent different meanings, add additional meanings to the main proposition in the communication process. Because the state of speech, or rather the relationship between the speaker and the listener, is the basis of pragmatic research. The pragmatic aspect is one of the new directions in Uzbek linguistics, It is important to study in a new aspect, ie pragmatically, the forms of communication used in the process of interpersonal communication in the Uzbek language. In Uzbek linguistics, the units of reference are interpreted in the form of stimuli, and in the researches of some linguists, they are interpreted as forms of appeals, and in the researches the forms of appeals are studied in detail. This article discusses the use of appeal units in the communication process, the pragmatic features of appeal forms, including dysphemisms, the deictic functions of appeal forms, the presuppositional features, and the role and importance of nonverbal means in address expression.
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