The article discusses the properties of color in prose. Unlike a lyric work, prose comments on the use of color when expressing creative ideas. In the prose context, the static and dynamic manifestations of colors are given. The dynamic manifestation of colors in context is evidenced by examples of the repetition of the same color and the emergence of the primary color through its counterparts. It is also shown that the ratio of color to words and paragraphs in the context determines its importance in the expression of an artistic idea.