CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES (ISSN: 2767-3758)
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31
VOLUME:
Vol.06 Issue02 2025
10.37547/philological-crjps-06-02-05
Page: - 31-36
RESEARCH ARTICLE
Blogger Status and Professionalization of Blogging Activities
in The Media System
Murodova Nilufar
Independent researcher at JMCU, Uzbekistan
Received:
05 December 2024
Accepted:
09 January 2025
Published:
11 February 2025
INTRODUCTION
General description of blogs
Today, “Internet journalism” is recognized as a modern
media type, and communication processes are conducted
through complex network model systems. The new
communication environment has become a multifaceted
means of information transmission, offering various forms
of interaction. The development of blogging as a new type
of journalism supports our argument.
What initially emerged as a “personal diary,” blogging has
evolved into a form of journalism that champions the
freedom to receive and redistribute information among
broad segments of society. It is multifaceted, prompt,
journalistic, and, most importantly, independent. In
contrast, traditional mass media operate within their
respective technologies, their activities determined by
editorial schedules or broadcast timetables (Pak, Е. М.,
2011).
As journalist Nargis Kasimova aptly noted: “Unlike
traditional diaries, blog posts are public, and users can
discuss with the author. People who maintain blogs are
called bloggers. The collection of blogs on the Internet is
called the blogosphere.” (Qosimova N., 2022) This
blogosphere is not just a collection of blogs, but a
community where authors can express their opinions and
readers can find and interact with each other, regardless of
their geographical location.
The blogosphere is “a community of all co-existing blogs,
connected as a single system, or a social network service
where authors can express their opinions” (Kochetkova,
ABSTRACT
The rapid and dynamic evolution of technology is significantly influencing journalists’ creative activities, gradually compli cating
and changing processes. This evolution has given rise to “Internet journalism,” a new form of mass communication that integrates
Internet, print, and audiovisual media technologies. As a result, traditional communication channels and rules for presenting social
content have significantly expanded. Among the diverse range of multimedia specialists, bloggers have begun to occupy a unique
and crucial position.
This scientific article analyzes expert opinions on the professionalization of blogging and its role in journalism. The artic le aims
to develop blogging activities in the media system and determine its place in the country’s socio-political life. It aims to achieve
speed, multimedia capabilities, objectivity, and genre diversity in information exchange by analyzing its features as a new f orm
of media. “Internet journalism” emerged as a new form of mass communication, combining Internet, print, and audiovisual media
technologies. As a result, this led to a significant expansion of traditional communication channels and the rules for presen ting
social content.
Keywords:
Blogger, blogging activity, blogger status, media, mass media, multimedia, genre.
CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES (ISSN: 2767-3758)
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М.О., 2016). In it, readers interested in a particular field
can find and interact with each other using links, regardless
of their geographical location.
Classification of blogs
Although there is no definitive classification of blogs,
several types can be distinguished based on content nature
and location, post types, and functional significance. M.V.
Pozdeev characterizes blogs as follows:
By authorship:
• Personal (author’s, private) blog - maintained by one
person; the author’s identity is indicated in the blog
(@xushnudbekuz, @r_kusherbayev);
• “Fake” blog – maintained by an unknown person on
behalf of another or anonymously (@RaisBuva,
@tentakminds);
• Collective or social blog – maintained by a group of
people according to specific rules (e.g., resource topic,
author
status,
etc.)
(@militsiya_rasmiy,
@doktorantlarofficial);
• Corporate blog – maintained by employees of a single
company (@ao_agmk, @ngmkofficial).
By multimedia nature:
• Simple (text blog) – a blog whose main content consists
of textual information;
• Photoblog – a blog primarily featuring photographs;
• Music blog – a blog whose main content consists of
music;
• Podcast and blog casting – a blog whose main content
consists of podcasts;
• Videoblog (vlog, vlog) – a blog whose main content
consists of videos.
Based on content features:
• Content blog – a blog that publishes primary author-
created content;
• Monitoring (linked) blog – a blog whose main content
consists of annotated links to other sites;
• Cited blog - a blog whose main content consists of quotes
from other blogs;
• Tumbleblog (abbreviated from “tumblelog”), or
Tumblog, or log – a blog whose main content consists only
of posts in predetermined formats (quotes, videos, links,
songs, conversations, etc.);
• tumble blog (abbreviated from the English word
tumblelog), or Tumblog, or log – a blog whose main
content consists only of notes in a predetermined format
(quote, video, link, song, conversation, etc.);
• splog (spam blog) – a blog whose main content consists
of posts illegally obtained from other blogs and/or
information automatically generated using other resources.
According to the technical basis:
• Stand-alone – a blog hosted on a separate hosting service
and engine;
• Blog on a blog platform – a blog maintained on blog
service servers (Livejournal, Blogger, Liveinternet, etc.);
• Moblog - a mobile web blog containing content posted to
a website via mobile devices and portable devices.
Based on the timeliness of information delivery, blogs can
be classified as follows:
• traditional blog – a blog that emphasizes the author's
opinion on the presented information rather than the speed
of delivering new information;
• news blog – a blog that delivers information to readers
faster than traditional media. Often, such blogs specialize
in narrow topics (Pozdiyev М. V., 2008).
The blogosphere, or network diary, serves as a unique
platform for personal information and communication.
While the primary goal of a successful diary is self-
expression, it also mirrors the characteristics of mass media
due to its potential large audience. However, it's important
to note that this platform, due to its interactive nature,
fundamentally
differs
from
traditional
means
of
communication and expresses unique characteristics of
network communication.
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RESULTS AND DISCUSSION
Genre Features of the Blogosphere
As a result of the development of the blogosphere in
Uzbekistan, online texts have become more widely read
than print publications. In our country, the audience of
bloggers on social networks, especially on the Telegram
platform, has begun to exceed the audience of some official
publications (@xushnudbekuz: 674,973, @r_kusherbayev:
120,854, @trolluz: 98,105, @adolat_kuychisi: 60,895,
Zafarbek_Solijonov: 23,708, @molxonauzb 46,777,
@RaisBuva:
35,325,
@fayzboguz
22,854,
@makarenko_channel: 35,427, @tentakminds: 17,108,
@AsanovEldar: 14,204, @shahnozxon: 6,304).
In recent years, the communicative space of the Internet
has become a unique genre-creating platform, leading to
the emergence of new forms inherent to the information
environment. New genres of online journalism, such as
posts, podcasts, long reads, short videos, and fact-checks,
which are widely used in the blogosphere, are gaining
popularity. Two tendencies are observed in the expansion
of genre conventions.
Post. Posts are short texts published on social networks,
blogs, or news websites. They are often thoughts, news, or
brief notes aimed at quick comprehension (Sorokina
A.Yu., 2021). For example, posts on Telegram, Facebook,
or Instagram allow journalists to quickly disseminate
information, emphasizing relevance rather than in-depth
analysis of the material.
The “Podcast” genre is considered a non-traditional radio
format. Therefore, an author creating content in this genre
can use time as they wish, invite any number of guests,
incorporate jingles and links in their podcast, involve
various hosts to read the text and include research aspects
in their podcast (Qosimova N., 2022).
Longread (“long read”) is a new method of presenting
textual information on the Internet (Bulayeva, М.N.,
2015). “It is distinguished from other Internet genres by its
extensive long-form text and the combination of video,
graphics, and images within a single piece of content. The
long-read genre aims to reflect and comprehensively cover
all elements of reality and the process” (Nuritdinova M.,
2021).
Short video clips are a new genre that includes brief video
materials and is actively used today by bloggers (vloggers,
Instagram bloggers, and even Telegram bloggers).
According to A.V. Kolesnichenko, Associate Professor at
Moscow State University and Candidate of Philological
Sciences, modern online publications feature a diversity of
multimedia genres: video backgrounds, video news
covering events in a reportage style, news with video
quotes, news with video clips, video commentaries,
commentaries with video quotes, reportage clips,
analytical video clips, and video columns where the author
reads their text (Кolesnichenko A.V., 2023).
Fact-checking verifies facts and information published in
news outlets, social networks, or other sources. The term
“fact-checking” emerges as an interconnected aspect in the
complex process of assessing the reliability of information
and media content. Fact-checking is a set of specific
instrumental methods and techniques in this context. For
example, according to the Oxford Dictionary of the English
language, fact-checking is described as research conducted
to establish facts (Каlinina V.M., 2020). This is a crucial
element of modern journalism, especially in the era of fake
news and disinformation.
These genres have significantly transformed the traditional
model of journalism, offering new forms of interaction
with the audience. Qualities such as speed, conciseness,
clarity, transparency of information, and verifiability are
paramount in each of the aforementioned genres, which are
frequently employed in bloggers’ activities today.
Professionalization of blogging activity in the media
system
The development of the information society in the last
decade has shaped several new trends in the
implementation of social practices, including in the labor
market. These trends are changing significantly due to new
methods of data transmission and the widespread use of
remote communication tools (Fusurova VV, Gimadeeva
D.R., 2015). Adaptability and readiness for change have
become the most sought-after life strategies and seriously
impact the current transformation of the professional
sphere. Undoubtedly, such transformation and new
technologies are giving rise to new phenomena in social
life, new forms of employment, and new communication
formats.
Before the advent of blogs, only traditional media were
authorized to create news. After the emergence of the
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34
blogosphere, the situation changed. Conflicts began to
arise between journalism and blogging in news delivery.
Although bloggers did not have the relevant credentials,
they had the opportunity to create and publish articles, just
like journalists. Of course, bloggers did not have certain
rights to obtain and disseminate information as in official
media. However, some blogs soon began attracting large
audiences, comparable to online newspapers. As a result,
bloggers, like media representatives, became equal
participants in receiving and disseminating information.
When considering blogging as a means of news
transmission, it is necessary to focus on its key element:
information. However, various countries understand the
relationship between journalism and blogging differently.
While blogging in the United States is usually viewed as
the leading platform for the development of citizen
journalism, in the Russian scientific community, the
blogosphere is understood and perceived as a new form of
quality content (or even as a means of mass
communication) and a source of information for traditional
media. Most Russian researchers analyzing bloggers as a
phenomenon consider this in the context of interaction with
traditional media. It is based on a professional journalistic
approach to conveying information to the audience. In this
case, instead of citizen journalism, it establishes an
expanded interaction with the audience based on the rules
of professional journalism and adheres to its principles. For
example, D.E. Kolezev, in his article “Journalism and
Blogs: Interconnection and Interaction,” highlights the
following aspects of “synthesizing journalism and
blogging”:
1. Use of blogs as a source of information by journalists;
2. Creation and maintenance of journalistic blogs (Kolezev
D.E., 2010).
In O.G. Filatov’s article “Blogs and Mass Media, Civic and
Traditional Journalism: Their Interconnection,” the
connection of blogging with traditional journalism is
revealed:
1. The editorial office uses information found in blogs to
create its materials.
2. “Editorial Blogs,” in which some of the information
from traditional media sites is published as blogger-
authored material.
3. Editorial blogs can be maintained on independent blog
platforms to promote the publication (Filatova O.G.,
2010).
Blogging in Uzbekistan emerged to fill the gap in
traditional media. Due to issues with freedom of speech
and high censorship of information, the general audience
began to pay more attention to the information and data
provided by bloggers. Of course, unlike traditional media,
the absence of specific laws for bloggers and their lack of
accountability for disseminating information played an
important role in this. From this perspective, blogging in
our country has developed rapidly compared to traditional
media. As a result, well-known bloggers such as Khushnud
Khudayberdiyev, Umid Gafurov, Zafar Solijonov, Rasul
Kusherbayev, Vafo Mumin, Karimberdi Turamurod,
Temur Malik, Nikita Makarenko, Farhod Fayzullayev,
Eldar Asanov, Shakhnoza Soatova, Irina Matviyenko, and
many others have emerged. Among them, one of the
bloggers with the largest audience is Khushnudbek
Khudayberdiyev. He has pages on the internet platform
Xushnudbek. uz, on Telegram @xushnudbek, and a very
personal channel: @xushnudbekuz. On these pages, for
example, on the website Xushnudbek. Uz posts the most
important news about our country and important
information of encyclopedic significance. In particular,
under the “Encyclopedia” section on the website, he has
placed explanations of legal terms in alphabetical order.
As we know, Khushnudbek’s original specialty is law.
Based on this, it publishes news and information related to
jurisprudence on its page, a form of specialization in
journalism.
Figure 1. Khushnudbek Khudoyberdiyev’s page on the
internet platform
Only in Uzbekistan, due to the activation of blogging
activity, mainly in Telegram channels, did the latest news
on Khushnudbek Khudayberdiyev’s internet page remain
in 2021; that is, it was not updated. Despite this,
Khushnudbek is considered the most active blogger in
Uzbekistan. As of February 5, 2025, the number of
subscribers on his Telegram page (@xushnudbek) is
668,371 people, and the number of subscribers on his ultra-
personal channel (@xushnudbekuz) is 62,225. While
bloggers share social, economic, and political news,
attitudes, and opinions about education on the
@xushnudbek Telegram channel, they primarily share
their interests and opinions on the @xushnudbekuz
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channel.
Based on the general public’s attitude towards blogging
activity, the audience is observing the gradual
transformation of blogging activity into a profession. The
audience sees bloggers as professionals in three different
roles:
1) trendsetter, that is, “an innovator who catches new ideas
or trends before others and introduces innovation into mass
use with his example”;
2) public activist;
3) entrepreneur.
If we simplify a little, this role can be classified into two
different models: – innovator, one who conveys a trend and
civic position, and – a market participant in the information
space.
On the other hand, some researchers emphasize the need to
be cautious about the future recognition of blogging as a
profession (Mahrt, M. & Puschmann, C., 2014).
Nevertheless, blogging activity will receive the status of a
future profession.
CONCLUSION
In conclusion, blogging has become an integral part of
online journalism. As mentioned above, bloggers express
their initial reaction to the events taking place in society.
Bloggers create innovations and traditions in socio-
political life. Most interestingly, through blogging
activities, the creation of media products at the level of
market economy requirements, and the implementation of
the latest trends in obtaining and disseminating
information are proceeding rapidly. From this point of
view, the professionalization of blogging activity was able
to make a real revolution in the media system with the
following three aspects:
Firstly, it has an advantage over journalists in terms of
prompt coverage of any information and quick reaction to
events.
Secondly, it shows high indicators in testing any
innovation in the media sphere and its implementation in
society.
Thirdly, in the context of a market economy, blogging
activities achieve significant results not only in obtaining
and disseminating information but also in media marketing
areas such as SMM, targeting, and influencing.
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