DEVELOPMENT OF PEDAGOGICAL TECHNOLOGIES IN
MODERN SCIENCES
International scientific-online conference
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USING DIGITAL TECHNOLOGIES TO PROMOTE TOURISM
INDUSTRY
Nasiba Akramova Abdurakhmanovna
Lecturer at Joint Degree Programs Department,
Bukhara State University
Bukhara, Uzbekistan
https://doi.org/10.5281/zenodo.13879654
Abstract:
opinions about the importance of digital technologists in the
promotion of tourism products are expressed in the thesis. The importance of
digital technologies in the development of the current tourism market is
increasing day by day. Representatives of the tourism industry prefer to sell
their tourist products quickly, taking into account the time factor. It is certainly
taking into account the digital technologies that are implementing this quality.
Keywords:
digitalization, technology, tourism market, products,
marketing, promotion.
The rivalry in the tourism industry is positively impacted by all kinds of
products and services. The number of people who wish to travel has
significantly increased as a result of these applications. Information technology
application in the tourism industry helps tourist organizations operate more
efficiently and boosts their production. In summary, information technology
applications assist the tourism industry in particular make great strides and
contribute positively to the national economy.
In order to consistently continue the comprehensive reforms implemented
in our country in the interests of the people, to implement the Strategy of
Actions on the five priority directions of the development of the Republic of
Uzbekistan in 2017-2021 in the "Year of Science, Enlightenment and Digital
Economy Development" The project of the state program was prepared with the
participation of the public. In the course of discussions, our people, civil society
institutions showed activity, direct dialogues were organized with them through
more than a thousand TV and radio channels, and the suggestions made by our
citizens were deeply discussed with the participation of specialists and experts
in the relevant field. was analyzed. Also, the prospects of tourism development
are specified in this decree[3].
When taking into account the size and quantity of employees, it can be
generally stated that the tourism sector holds a significant role for nations and
all other economic sectors. The tourist industry is one of the sectors with the
highest employment rates. The information technology sector has experienced
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MODERN SCIENCES
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growth and change, growing into a vast technological field, all thanks to
advancements and breakthroughs in the field. Stakeholders and travelers in the
industry may view travel differently as a result of these developments and
adjustments. People can communicate everywhere these days since information
is so easily and quickly accessible, and this need to share knowledge can
somewhat help the travel and tourist industry [1].
In the age of digital revolution, travel agencies and locations may
encounter difficulties in the road if they do not have a creative management
strategy. It is aware that conventional marketing techniques are less successful
now than they were in the past. Everything has changed now. To survive,
locations and businesses must go digital. The conduct of travelers both before
and after their vacation is influenced by these digital capabilities and
technological devices. To draw visitors and turn them into devoted patrons,
tourism establishments and locations need to offer both the pre-trip and journey
experiences. It is becoming more and more crucial to track visitors as they spend
time at a facility or destination in order to comprehend their experiences and
make sure they are accurately represented in the digital sphere. Time and place
are perceived differently in the digital society that results from digital
revolution. These are personal shifts that start out in an individual's life and
eventually spread throughout all social networks and interactions. Travel is one
of the industries it has impacted and demonstrated its presence in the tourism
market [2].
Technology is causing significant changes in the worldwide tourist sector.
Technology advancements throughout the past ten years have drastically
changed how research and reservations for tourism services are made. The
primary focus of the strategy for the growth of culture and tourism in future
cities is likewise shifting to digital technologies. When digital technologies are
used in urban areas, visitors can more easily integrate into the environment and
plan their own trips. They can also converse with locals using an earpiece that
translates simultaneously and receive personalized recommendations for
museums and entertainment venues based on their interests.
Travelers from all over the world now rely heavily on digital travel
platforms (Hojeghan, 2016). By 2021, the total value of digital travel
transactions worldwide—which include airfare, vehicle rentals, hotels, lodging,
and transportation—will reach $855.07 billion (Urquhart, 2019). Globally,
smartphone payment apps and online travel agencies (OTAs) are revolutionizing
the travel sector (Liberato, 2018; Matteo, 2019). Because smartphone apps are
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readily available and rates are inexpensive, more and more customers are
making reservations online. Global travel revenues reached $694.41 billion in
2018, a 10.4% increase [4].
The following are now the primary avenues for growth in the digital
tourist environment:
1. Everydiv involved in the tourism sector makes an effort to meet
visitors' demands, keeping in mind their unique goals and desires. Entities in the
tourism business can use analytical data to get comprehensive knowledge on
visitors, which enables them to use customized methods and maximize client
satisfaction. Travel agencies must employ cutting-edge data analysis procedures
to anticipate client needs, comprehend their complexity, and derive analytical
findings with real-world application.
2. Constant advancement of multimedia technologies and content. The
tourism business is embracing new methods to promote tourism services and
technical standards, which has led to the active development of multimedia
content. The variety of multimedia information gives travel service companies
all the tools they need to provide customized services to each customer.
Innovative tourism technologies that add fresh perspectives and colors to travel
are in greater demand. One such example is the "Tour Guide" mobile application.
The tourism industry's aggressive adoption of digital technologies facilitates
visitors' speedy acclimatization to the industry's standard operating procedures.
These methods cover things like booking accommodations, using programs for
travel planning, tracking luggage online, and other services [5].
3. The development of a networked information and communication
technology system. The creation of "smart cities" is the path that will ultimately
decide multiculturalism and the rise in consumer demand. Tourism
development prospects are contingent upon the stage-by-stage delivery of goods
via several modes of transportation and data analysis, which will indubitably
elevate the quality of tailored service. The creation and growth of an
interconnected network of information and communication technologies,
exemplified by smart cities, will enable the tourism industry to develop more
efficiently by giving each visitor the utmost attention and guaranteeing the high-
quality satisfaction of their needs [6].
Advances in technology have enabled the export of numerous digitally
rendered tourism services to other countries. Because digital technologies do
not require the tourism service provider to be physically present in close
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proximity to the client, they also lower transaction and communication
expenses.
The increased competitiveness among hospitality organizations to capture
and attract each customer has made the implementation and use of automated
management systems crucial in the tourist sector.
Nowadays, the presence of very big data sets that are hard to structure
and manipulate has rendered the use of standard statistical procedures
impractical. As a result, big data from contemporary technical digital solutions
must be used to develop this industry while accounting for suppliers' and
customers' remote locations [7].
The development of different building blocks, services, and mobile
applications that enable the performance of functions aimed at improving the
system of promoting the national tourism product is made possible by
information and communication platforms. According to the national policy for
the advancement of digital technologies within the context of tourism, the
following areas are given top priority:
- development of cutting-edge technologies to market domestic travel
goods on electronic media;
- the creation and deployment of language versions of websites that
facilitate easy communication, information sharing, self-service, and navigation
for all kinds of travelers, so enhancing the caliber, accessibility, and appeal of
services;
- creation of smartphone applications and electronic travel maps that
adhere to our nation's international standards. Travelers will have the freedom
to plan their own itineraries, make use of the public transportation system in the
area, learn about local cultural events and activities, and get deals on a range of
excursions;
- verify the dependability of the electronic system used to track the caliber
of tourism services and assign a level of quality to each region's tourism
amenities [6];
The active development of digital technologies in the tourism industry entails
the concurrent development of tourism-related subjects within the framework
of acquiring digital competencies and skills, adapting to new technological
conditions, and creating new forms of interaction, communication, and work
methodologies. The way we live, spend our free time, travel, and enjoy life have
all undergone significant change as a result of digital technologies.
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References:
1.
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Decree of the President of the Republic of Uzbekistan dated 02.03.2020
No. PF-5953 - "Strategy of Actions on five priority areas of development of the
Republic of Uzbekistan in 2017-2021
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