THE BRIGHT SCOPE AND OPPORTUNITIES OF HERBAL NUTRACEUTICALS IN THE INDIAN HEALTHCARE MARKET
Keywords:
Abstract
This research paper explores the bright scope and opportunities of herbal nutraceuticals in the Indian healthcare market. With the growing interest in natural and alternative medicine, herbal nutraceuticals have gained significant attention for their potential health benefits and therapeutic properties. India, with its rich biodiversity and traditional knowledge of medicinal plants, holds immense potential for the development and commercialization of herbal nutraceuticals. This study examines the current market landscape, regulatory framework, consumer trends, and the key drivers contributing to the growth of herbal nutraceuticals in India. It also analyzes the challenges and opportunities faced by stakeholders in this emerging sector. The findings highlight the increasing demand for herbal nutraceuticals, the rise in consumer awareness, and the potential for market expansion and innovation. The study contributes to understanding the scope and opportunities for herbal nutraceuticals in the Indian healthcare market, guiding policymakers, researchers, and industry professionals in harnessing the potential of this promising sector.
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