ENTREPRENEURIAL CREATIVITY UNLEASHED: INSPIRING INNOVATORS AMONG UNJA CIVICS STUDY STUDENTS THROUGH ENTREPRENEURSHIP TEXTBOOK DEVELOPMENT

This research project focuses on the development of entrepreneurship textbooks tailored to support the vision of Universitas Jambi (UNJA) and enhance creativity among Civics Study students. The objective is to inspire innovators by integrating entrepreneurial principles into the Civics curriculum, providing students with practical knowledge and skills to foster creativity. The study employs a comprehensive approach, combining curriculum analysis, textbook development, and program implementation. Through this initiative, the research aims to contribute to UNJA's vision of producing socially responsible entrepreneurs capable of driving positive change in their communities.