PR MEANS IN CONTEMPORARY ART YOUTUBE MEDIA PLATFORM
Keywords:
Abstract
For the success of art projects, events, initiatives in the field of contemporary art, it is important to build the right communication with the audience. At the same time, understanding and ability to do this is necessary for all participants in the process - from artists and curators to art managers and representatives of art institutions. Marketing and PR in modern art occupies a special place, because along with traditional proven techniques, there are nuances, knowing and considering which you can increase the effectiveness of communications, the popularity and success of your project. YouTube is the most popular video hosting in the world and one of the most popular resources on the entire Internet.
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