Volume 03 Issue 05-2023
180
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
ISSUE
05
Pages:
180-186
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
A
BSTRACT
The article talks about the information level of the society, democratic values, information services,
ensuring the independence of the mass media and the increase in the demand for public relations in public
administration.
K
EYWORDS
Information, PR, state, customs. society.
I
NTRODUCTION
There are many factors that increase the
information level of the society, each of them can
be discussed separately. In turn, the information
of the society is the basis for the establishment of
democratic values, it requires the transparency of
the activities of the state administration, the
liberation of the mass media, and the activation of
the members of the society. Today, these same
trends are considered priority, and among them,
the issue of bringing the communication between
state administration bodies and the public to the
level of modern requirements is becoming
especially urgent. As our President Shavkat
Mirziyoyev has emphasized, "State agencies
should serve our people, not the people, and the
leaders at all levels must first understand this
fact."
Journal
Website:
http://sciencebring.co
m/index.php/ijasr
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Research Article
THE ROLE OF PUBLIC RELATIONS AND THE MEDIA IN THE
ACTIVITY OF PUBLIC ADMINISTRATIVE BODIES
Submission Date:
May 21, 2023,
Accepted Date:
May 26, 2023,
Published Date:
May 31, 2023
Crossref doi:
https://doi.org/10.37547/ijasr-03-05-29
Aslonova Firuza Baxshilloyevna
Master Of Uzbekistan University Of Journalism And Mass Communications, Uzbekistan
Volume 03 Issue 05-2023
181
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
ISSUE
05
Pages:
180-186
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
In developed countries, this task is assigned to
information services. We have not only
popularized information services, but also
accumulated our own experiences in this regard.
First of all, the legal basis for this has been
created. The adoption of the decision of the
President of the Republic of Uzbekistan No. PD-
4366 dated June 27, 2019 "On additional
measures to ensure the independence of mass
media and the development of information
services of state bodies and organizations"
revealed the legal basis of obtaining information
in a broader context. The deepening of
democratic processes in our republic, the policy
of liberalization of all aspects of life, in turn,
necessitated
further
strengthening
of
cooperation between the state and the public. The
only way to achieve this is to ensure information
exchange and information transparency. In this
regard, the adoption of the decision of the
President of the Republic of Uzbekistan No. PD-
4366 dated June 27, 2019, "On additional
measures to ensure the independence of the mass
media and the development of the information
services of state bodies and organizations" was a
timely matter. Well, the question arises as to what
are the interests of society in providing
information to the public by state bodies. In fact,
the establishment of this situation in society is
very important. Including this
-
serves for the benefit of citizens;
-
diversity of opinions is ensured in the society;
-
conditions are created for the liberation of the
society;
-
participation of citizens in state and
community management will increase;
-
accountability of state agencies to the people
and society is ensured;
-
society information is achieved;
-
the activity of information services of state
bodies and organizations will develop.
In this respect, the topic we have chosen is
important in its relevance.
Attention to public relations is increasing, and as
a result of a more in-depth study of this activity, a
number of works dedicated to it are being
created. Many scientific resources have been
published, especially on its aspects related to
various fields (political PR, economic PR, PR in
crisis situations, etc.). True, there is quite a
difference between PR and today's information
services. The activities of information services are
common with the activities of press relations or
media relations mentioned in scientific sources.
However, they belong to PR structures. In this
regard, within the framework of our topic, we
have turned to many sources on PR.
At first, translated works were published in this
regard. "Public relations: theory and practice" by
G. Brum; S. Black's works "Vvedeniye v publik
rileyshnz" are among them. Later, many scientific
publications covering public relations, press
relations, publicity, promotion and other aspects
were published. These are: "Publicity and public
relations" by D. Doti, "Public relations: theory and
practice" by V.A. Moiseyev, "Basics of public
relations" by V. Korolko, A.N. "Svyazi s
obshchyestvennostyu" by Chumikov, "Public
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(ISSN
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VOLUME
03
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Pages:
180-186
SJIF
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(2022:
5.636
)
(2023:
6.741
)
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1368736135
relations: ot biznesa do politiki" by E. Pashensev,
"Advertising and PR and economic economy" by
A.P. Kuzyakin, M.A. Semichev, "Public relations
for managers" by I.V. Alyoshina ", V.M. Gundarin's
"Teoriya
i
praktika
svyazey
s
obshchyestvennostyu: obsoni media-releyshenz",
"Opit i problemi media-releyshenz" by the team of
authors.
Although there is no major research on public
relations in the Uzbek language, there are
manuals and texts of lectures devoted to the study
of various aspects of this field, and scientific
articles on this topic are also appearing in the
press. During the writing of our work, we relied
on the noted scientific sources. Also, the
publication entitled "A practical guide for
information services: effective communication
with the public", published with the support of
the United Nations Development Program, helped
us in writing our work.
The object of our research is the activity of the
information service in the system of the State
Customs Committee. As a subject of research,
issues of ensuring the openness of state
management bodies and modern requirements of
organizing and coordinating the activities of
information services, as well as coverage of the
activities of the State Customs Committee on
media platforms were studied.
-
In this article, we aimed to research the role of
media in public relations and information
services in their system. In order to achieve
this goal set before the research, it is
envisaged to perform the following tasks:
-
- Analysis of the decision of the President of
the Republic of Uzbekistan No. PQ-4366 of
June 27, 2019 on "Additional measures to
ensure the independence of the mass media
and the development of information services
of
state
bodies
and
organizations",
determining its importance;
-
- Study and analysis of the activities of the
information service of the State Customs
Committee based on the requirements of this
decision;
-
- Determining the role of information services
in ensuring the transparency of the activities
of state administration bodies;
-
- Researching the strategy and tactics of the
information service of the State Customs
Committee for working with the media;
-
- Identifying and analyzing the specific aspects
of the information service of the State
Customs Committee.
The functions of information services operating
in the system of state administrative bodies were
studied on the example of the information service
of the State Customs Committee, impartial
opinions were expressed about the role of
information services in the decision-making of
democratic principles. Also, Resolution PQ-4366
of the President of the Republic of Uzbekistan of
June 27, 2019 "On additional measures to ensure
the independence of mass media and the
development of information services of state
bodies and organizations" the importance of
shaping the activity of media structures in
accordance with the requirements of the time was
studied. In addition, the genre, linguistic aspects
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SJIF
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(2022:
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)
(2023:
6.741
)
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and skill issues in covering the activities of
information services on media platforms are
scientifically new.
Today, in developed countries, the public
relations system is the basis for the development
of many areas. Influencing the public, evoking a
certain opinion in it, gaining its support depends
on the effective functioning of these systems. In
our work, the role of public relations and media in
state administration bodies was thoroughly
studied, generalized conclusions and practical
recommendations were given.
Today, the speed of time puts huge tasks before
the information service of every organization.
Therefore, the openness of state administration
bodies directly depends on the activity of
information services in these areas. As we have
seen and learned in the globalized world, delayed
or hidden information is replaced by
circumstances that can sway public opinion and
worldview for various interests.
It is known that the responsible services that
connect the public relations of organizations and
institutions are called "public relations" abroad,
and "information service" in our country. From
the point of view of the profession, this type of
service and mass media have one common task:
to quickly distribute unbiased and accurate
information to the public.
There is still a lot of work to be done in this
direction in our country, and there are many
issues that need to be resolved. In particular,
taking into account that the press secretary of the
ministry, enterprise and organization should
organize conferences and briefings on this or that
issue, prepare press releases, act on behalf of the
head of the organization in interviews with media
representatives, answer various questions, and
disseminate
accurate
and
satisfactory
information, in this task it is not difficult to
understand that the serving employee must also
know the secrets of journalism. He must also be
able to establish cooperation with various mass
media. During our research on this issue, we came
to the following conclusions:
-
The purpose of the decision of the President of
the Republic of Uzbekistan No. PQ-4366 dated
June 27, 2019 "On additional measures to
ensure the independence of mass media and
the development of information services of
state bodies and organizations" is to ensure
the openness of the activities of state
authorities and management bodies It
consists of regulating relations, and the main
tasks are to increase the responsibility of state
authorities and management bodies for the
decisions they make, to ensure that legal
entities and individuals can widely use
information about their activities, to expand
the forms of implementation of the
constitutional right of citizens to receive
information, to inform the public about the
activities of state management bodies. it is
envisaged to define the notification
procedures;- This decision will help to
activate the activity of information services of
state and public organizations. In other words,
the legal grounds for objective, prompt
informing of citizens about the activities of
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state administration bodies and the
implementation of public control over the
activities of these bodies will be expanded;
-
Paragraph 3 of the decision defines the main
tasks of information services, press centers,
and public relations services of state
authorities, state and economic management
bodies, offices and institutions of republican
importance, and other state and non-state
organizations. According to it, regular,
complete and quick information about the
activities of state bodies and organizations is
provided to the population through mass
media, social networks, official websites of
state bodies and organizations, as well as
other information resources, including by
organizing press conferences, briefings,
media tours. providing information, as well as
developing and implementing measures to
inform and illuminate the process of socio-
political and socio-economic development of
our country in state bodies and organizations;
-
Every ministry, department and institution
can decide on the issue of establishing an
information service and establishing its
activities based on its own Regulations and
other relevant normative documents. Only, it
is advisable to work based on theoretical
sources and best practices in its organization
and improvement of its activities;
-
It is difficult for any organization to flourish in
today's information society without the
development
of
information
services,
especially the activities of offices at the level of
governorships, ministries and committees.
Not having a positive attitude towards the
information service and not providing it with
the necessary support is equivalent to not
being able to ensure the future functioning of
state and management systems;
-
As the information service establishes
communication between the organization and
the public, such communication is explained
by the exchange of ideas, obtaining and
distributing information, and strengthening
mutual relations. The activity of every
organization and institution must be aimed at
improving the political, economic, educational
and cultural life of the people. Here too, PR
serves to achieve effective results by creating
a unique thinking space;
-
The information service employee must know
the functions of the management system.
After all, public relations is a special form of
management. Also, one of the important areas
of public relations is the clear knowledge of
social differences. Prevention of social crises
is to prevent those crises as much as possible;
-
The main activity of the press service is to
manage the information environment of the
organization by publishing various materials
in the press. Through this, it is possible to
express the forms and methods of working
with mass media of press services. For
example, in order to successfully work with
them, first of all, it is necessary to develop a
strategy of relations with the mass media;
-
The State Customs Committee has not only
established extensive cooperation with the
mass media in covering its activities, but has
been using many social networks and the
Committee's official website so effectively that
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SJIF
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(2022:
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)
(2023:
6.741
)
OCLC
–
1368736135
the work carried out by the organization
reaches its readers quickly, objectively and
truthfully;
-
It is worth noting that the conditions created
for the work of this service meet the
requirements. All technical equipment, high-
speed Internet and other necessary
equipment are available here, which are
considered the "weapon" of a press officer;
-
The press secretary is a responsible employee.
The press secretary can speak on behalf of the
head of the organization at press conferences,
briefings and interviews with media
representatives, give answers to various
questions, distribute information, and give
rebuttals. He performs all these works in
direct agreement with the head of the
organization;
-
The employee of the information service must
be knowledgeable, competent and active. If
this is an incentive for the success of the
activity of an office or organization, on the
contrary, the recommendation of a non-
professional employee to the information
service can lead to the discredit of that office
or organization;
-
Public relations cannot be done without mass
media. The press secretary is an intermediary
between the organization he works for and
the people through the mass media, and he
informs the population about changes in its
structure, reforms, and various news. It also
affects the development of knowledge and
opinion about the organization in people's
minds;
-
The main activity of the press service is to
manage the information environment of the
organization by publishing various materials
in the press. Through this, it is possible to
express the forms and methods of working
with mass media of press services. For
example, in order to successfully work with
them, first of all, it is necessary to develop a
strategy of relations with the media.
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)
(2023:
6.741
)
OCLC
–
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