Vol. 3 No. 04 (2023)

The essence and tasks of marketing, stages of marketing research, SWOT analysis content and calculations are presented in the article. Marketing gives consumers the opportunity to choose a wide range of goods, ensures the maximum variety of goods. Also, the marketing system helps to find goods that fully meet the needs of consumers, and ensures the improvement of the standard of living of the population. This article analyzes the emergence of marketing, the history of its formation, its main purpose, and the objective reasons for marketing development.

Any type of human activity is built on the basis of management, because in order to achieve the intended goal of the implementation of this activity, to distribute the tasks to be performed, to control their execution, as well as to protect the interests of the participants in this activity and to achieve efficiency, the measures of promotion are organized in the management process is done and coordinated. This article talks about the history of management, the formation of management as a science, its central problems, as well as the importance of management at the current stage of development, the role of management in future periods, models and types of management.

Today, it is known to everyone that strategic planning and strategic goals are the primary factor in the development of any enterprise and organization. In particular, in the development of industrial enterprises, all managers and marketers emphasize that strategy development is the most important stage in the development of the enterprise. Therefore, any enterprise seeking to improve the business environment should have its own strategy, strategic goals and plans. In this article, production systems and their strategies, the form of strategy, stages of development, the general goals of enterprises in strategy development, the influence of the external environment on strategy development, the main factors related to the external environment and choosing the right strategy will be discussed.