Volume 03 Issue 12-2023
7
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
03
ISSUE
12
P
AGES
:
7-12
SJIF
I
MPACT
FACTOR
(2021:
5.
705
)
(2022:
5.
705
)
(2023:
7.
448
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
ABSTRACT
Every person lives in a system of organizational and managerial relations. Every year these relationships become more
and more diverse, which leads to extraordinary management situations. Therefore, this requires a certain response
strategy and making the right decision. Knowledge of management theory, general laws and principles will help you
avoid mistakes. Understanding the essence of management, in particular, social management (since man is the core
of the social process), and its internal structure will help create a holistic picture of education management.
KEYWORDS
Educational process, management, assessment, training, monitoring, interactive.
INTRODUCTION
Management is the process of a subject’s influence on
an object to transfer it to a new qualitative state or
maintain it in an established mode. The subject of
management is the one who manages. The object of
control is the one who is controlled.
In management thought, ideas about the importance
of the external environment and the need to take into
Research Article
MARKETING STRATEGY IN THE DEVELOPMENT OF EDUCATIONAL
ORGANIZATIONS
Submission Date:
November 29, 2023,
Accepted Date:
December 04, 2023,
Published Date:
December 09, 2023
Crossref doi:
https://doi.org/10.37547/ijmef/Volume03Issue12-02
Rustam Sh. Shamuratov
PhD, Associate Professor of the Department of Educational Management, Tashkent State Pedagogical
University named after Nizami Tashkent, Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ijmef
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 03 Issue 12-2023
8
International Journal Of Management And Economics Fundamental
(ISSN
–
2771-2257)
VOLUME
03
ISSUE
12
P
AGES
:
7-12
SJIF
I
MPACT
FACTOR
(2021:
5.
705
)
(2022:
5.
705
)
(2023:
7.
448
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
account forces external to the organization appeared
in the late 1950s. This became one of the most
important contributions of the systems approach to
management science since it emphasized the need for
the manager to view the organization as a whole,
consisting of interconnected parts, in turn, are
connected by connections with the outside world. The
situational approach allowed us to expand systems
theory by developing the concept that the most
appropriate method in a given situation is determined
by specific internal and external factors that
characterize the organization and influence it
accordingly.
The main results and findings
Today's changes in the outside world have forced us to
pay even more attention to the external environment.
An educational institution as an open system depends
on the outside world.
The head of the educational institution must also
suggest suitable ways to respond to external
influences. Like biological organisms, an institution
must adapt to its new environment to survive and
remain effective.
The influence on the control object is carried out using
various methods. A method is a certain, most rational,
pre-developed sequence of performing certain tasks,
work, decisions. In the management system, methods
occupy a special position because they have a purely
practical application. It is with the help of methods that
managers influence managed objects to transform
them from their initial state to the desired one.
Management methods are ways of carrying out
management activities, which is, on the one hand, the
process of implementing management functions, and
on the other, the process of influencing the
organization’s personnel in order to i
ntensify their
work and give it a creative, interested, active character
[2]. Based on the nature of the action, economic,
organizational, administrative, socio-psychological and
quantitative management methods are distinguished.
Economic management methods are based on the
operation of economic laws and affect the property
interests of organizations and personnel. These
include economic calculation, economic calculation,
planning, forecasting, economic analysis, economic
justification, economic incentives, etc. These methods
form the basis of economic management of
organizations
Organizational and administrative methods of
management are based on the objective laws of
organizing and managing the joint activities of people,
and on the natural need of people to interact in a
certain order. Such methods are divided into three
groups:
1. Organizational-stabilizing - establish long-term
connections in management systems between people
(the
concept
of
organization
management,
organizational management structure, staffing,
Volume 03 Issue 12-2023
9
International Journal Of Management And Economics Fundamental
(ISSN
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2771-2257)
VOLUME
03
ISSUE
12
P
AGES
:
7-12
SJIF
I
MPACT
FACTOR
(2021:
5.
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)
(2022:
5.
705
)
(2023:
7.
448
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
instruction, standardization, regulation, control and
supervision).
2. Organizational and administrative - provide
operational management of the joint activities of
people and departments (these methods are
implemented in the form of contracts, orders,
instructions, instructions, resolutions).
3. Organizational-disciplinary - designed to maintain
the stability of organizational connections and
relationships, as well as the responsibility of personnel
for the performance of duties; these include rules and
norms of employee behaviour and systems for
monitoring their behaviour, as well as the
development and application of incentive measures
(for employees’ compliance with established rules)
and punitive measures (for employees’ failure to
comply with established rules).
Socio-psychological management methods comprise
ways of influencing the behavior of the individual and
the team; on the state and mood of the organization;
ways to activate the climate in an organization based
on a high moral culture, and deep respect for the
individual and the team. In management, socio-
psychological methods are not only a moral category
of management but also a material one, giving profit or
loss,
since
in
business
organizations
socio-
psychological processes, phenomena and actions are
calculated from the point of view of costs and profits
obtained from their use. These methods are based on
the objective laws of social development and the laws
of psychology.
These management methods are divided into two
groups:
1. Social, which includes social rationing (internal
regulations,
corporate
etiquette,
etc.);
social
stimulation of collectives and individual employees;
social regulation (contracts, mutual obligations,
selection systems, satisfaction of social needs), etc.
2. Psychological
—
used to harmonize relations
between members of the organization and establish
the most favorable psychological climate; these
include methods of recruiting small groups,
humanization of labor, professional selection and
training of employees.
Quantitative management methods are the "product"
of a quantitative approach to management and are
aimed at increasing the validity of management
decisions, and are also widely used in the activities of
organizations in the development of programs and
plans, in conducting marketing research, in the
financial and economic, accounting sphere. These
methods are based on mathematical apparatus and
logic. Thanks to them, it is possible not only to apply
qualitative assessments of phenomena and processes
in research, but also to use quantitative measurements
that ensure reliability and objectivity.
In general, the ongoing transformation process is
objectively conditioned by the change of industrial
civilization to a post-industrial, i.e. essentially socially
Volume 03 Issue 12-2023
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International Journal Of Management And Economics Fundamental
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VOLUME
03
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SJIF
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(2021:
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(2023:
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OCLC
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1121105677
Publisher:
Oscar Publishing Services
Servi
oriented market economy. In the conceptual
approaches currently being developed for the
implementation of already initiated and planned
transformations, the problem of fundamental reform
of the entire educational management system is
naturally put forward in a number of leading ones, and
first of all, this is the quality of professional
development of teachers of the multi
—
level
pedagogical education system.
The managerial activity of a teacher within the
framework of the humanistic paradigm of education
acquires new qualitative features. Traditional
management based on subject-object relations is
moving into management based on subject-subject
relations and providing students with the opportunity
to interact on an equal basis with a teacher in solving
problems of their life in an educational institution,
classroom, small group. These processes have long
been the subject of study in foreign pedagogy,
especially
American,
from
which
the
term
"pedagogical management" has penetrated into
domestic education, the main idea of which is that the
teacher becomes an organizer, adviser in the process
of learning, upbringing and development of the child's
personality. This creates a new scientific and practical
task of training education managers to manage an
educational institution (OU) in new economic
conditions, mastering the theory and practice of
managerial decision-making through a professional
development system.
We consider the professional activity of an education
manager as a specific category, including specialized
work activities that require specific training and are
implemented at the appropriate skill level.
CONCLUSION
The development of this level is carried out
continuously, in a system of organized education and
through self-education. In this regard, we consider the
professional development of an education manager as
an educational process aimed at developing a person's
abilities to perform their work functions through the
development of new integrated relationships between
modern science and practice. The purpose of the
course "Management in Education": improve the
professional skills of heads of educational institutions
in managerial, organizational, financial, economic,
administrative,
economic,
innovative
and
methodological fields of activity by the concept of
continuing education and creating a personnel reserve
of heads of educational institutions; improving the
quality of education by improving the management of
the educational process.
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448
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Oscar Publishing Services
Servi
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