Volume 03 Issue 07-2023
80
International Journal of Advance Scientific Research
(ISSN
–
2750-1396)
VOLUME
03
ISSUE
07
Pages:
80-85
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
A
BSTRACT
In this article, a new field of modern linguistics, media-linguistics, researches the scientific discussion of
the issues of media text, media speech stylistics. In this, the opinions on the research of the issue of media
stylistics in English linguistics in world linguistics are expressed.
K
EYWORDS
Media discourse, medialinguistics, broadcasting, style, communication.
I
NTRODUCTION
Media linguistics now consists of six primary
parts, and their material is organized around the
following major topics: 1) determining the
intralinguistic status of media language and
describing it in terms of the primary paradigm of
the language
—
speech, text
—
speech; 2) the
potential
for
functional
and
stylistic
differentiation, categorizing texts according to
the extent to which the primary functions of the
language are implemented in them and the
distribution channel (press, radio, television,
Internet); and; media discourse, 3) media speech
typology, genre-specific media text classification,
and a list of the primary text categories, including
news, information analysis and commentary,
journalism (features), and advertising; 4) the
linguistic and stylistic characteristics of the major
media text types; 5) the non-linguistic elements of
media speech, such as creation, distribution, and
perception.
Journal
Website:
http://sciencebring.co
m/index.php/ijasr
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Research Article
THE ISSUE OF MEDIA TEXT STYLISTICS IN MEDIA
LINGUISTICS
Submission Date:
July 14, 2023,
Accepted Date:
July 19, 2023,
Published Date:
July 24, 2023
Crossref doi:
https://doi.org/10.37547/ijasr-03-07-14
Rajabboyeva Feruza Rajabboyevna
Urdu Teacher Of The "English Language And Literature" Department, Uzbekistan
Volume 03 Issue 07-2023
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International Journal of Advance Scientific Research
(ISSN
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2750-1396)
VOLUME
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Pages:
80-85
SJIF
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(2021:
5.478
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(2022:
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(2023:
6.741
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OCLC
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1368736135
The organic fusion of verbal and media
components is the foundation of the media text
notion. Many English authors who view media
text as a blend of oral and media aspects
emphasize this aspect of mass media texts in
particular. Accordingly, the notion of media text
goes beyond the conventional view as a sequence
of words printed on text or written on paper,
according to renowned media language
researcher Alan Bell's book Approaches to Media
Speech. The idea of media text encompasses a
wider range of elements, such as audio quality,
music, sound effects, and visual imagery.
Scientists from Russia and other countries began
actively studying the characteristics of media
discourse in the second half of the 20th century,
including
linguo-stylistic
and
pragmatic
researchers. started with the inclusion of a
number of functional semiotic elements in the
language of media tools. A number of researchers,
including
GVStepanov,
DNShmelev,
VGKostomarova, OALapteva, and GYSolgani,
looked into the language of mass communication
processes as well as the form and content of
media speech. Sociolinguistics, pragmatics,
semiotics, psycholinguistics, functional stylistics,
discursive analysis, content analysis, cognitive
linguistics, as well as more recent fields like
"critical linguistics" and cultural linguistics, have
all discussed it.
The connection between media text concepts and
media speech is one of the fundamental principles
of media linguistics.It should be mentioned that
there aren't many scientific publications
specifically written in Uzbek about media
discourse, and there aren't many publications like
this in the rest of the globe. Small published
pamphlets, monographs, dissertations, and
articles were chosen as a key source for study
because of this. One such resource is a manual
written by a select group of top authorities on
media discourse at the University of Wales,
Cardiff, and published in 1995. The main topics of
roundtable
conversations
include
media
discourse, its substance, how it differs from text,
and other methodological aspects. In general, it is
appropriate to focus on the idea of media
discourse and its tariff from the outset of the
investigation.
The research of broadcast news (on radio
and television) and the investigation of ads (often
in magazines or on television) have both
contributed significantly to the current
understanding of mass media stylistics. The
following list includes some characteristics of
how analyses of each of these discourse forms
have evolved. The third media format
—
media
interviews, research on significant news and
analytical publications, and political studios
—
has
also received a lot of attention. celebrity and talk
show interviews, and discussion forms. Media
texts' language "is at the center of the stylistic
system of modern languages and has a significant
impact on speech genres and nearly the entire
literary language," according to one scholar.
The research of broadcast news (on radio and
television) and the investigation of ads (often in
magazines or on television) have both
contributed significantly to the current
understanding of mass media stylistics. The
Volume 03 Issue 07-2023
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International Journal of Advance Scientific Research
(ISSN
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2750-1396)
VOLUME
03
ISSUE
07
Pages:
80-85
SJIF
I
MPACT
FACTOR
(2021:
5.478
)
(2022:
5.636
)
(2023:
6.741
)
OCLC
–
1368736135
following list includes some characteristics of
how analyses of each of these discourse forms
have evolved. The third media format
—
media
interviews, research on significant news and
analytical publications, and political studios
—
has
also received a lot of attention. celebrity and talk
show interviews, and discussion forms. Media
texts' language "is at the center of the stylistic
system of modern languages and has a significant
impact on speech genres and nearly the entire
literary language," according to one scholar.
"Conformity of the text (related to a specific
genre, functional variety, or subsystem of the
literary language) to the norm formed in a certain
culture and currently accepted by society" is the
definition of stylistic norm.
Many
linguistics-related
disciplines
are
interested in media discourse, which is primarily
explained by the nature of mass communication.
Sociology, psychology, and communication
theory all heavily examine the mainstream media.
Any discourse produced by mass media and used
in the sphere of mass communication is referred
to as media discourse. A media area is a place
where media can be found. speech broadly
construed. Depending on the communicative
speech utilized, there are many types of media
communication. The genre-functionality and
characteristics of the media space are directly
tied to the different media speech kinds. many
forms of media speech
1) according to communicative functions:
•
journalistic speech;
•
advertising speech; - PR discourse;
2) by sales channels:
•
television talk;
•
radio talk;
•
computer speech.
This kind of media discourse indicates the
existence of particular communication influence
pathways. These encompass the media's aural,
visual, and audiovisual avenues of influence.
Radio speech is audio, computer speech is
audiovisual, and television speech is an example
of this sort of communication. They are organized
forms of the broad social and linguistic
background of the time period and have
structural, stylistic, compositional, and spoken
qualities.
Linguistic style becomes a key notion in media
discourse as a way to describe the register and
distinctive qualities of news language as well as to
take into account the dynamic roles played by
numerous speech communities in the discourse
production process.
Style difficulties have also been studied in the
context of bilingual societies' media, such as
Gonzalez' (1991) investigation of changes in the
English used in Philippine print media and
Cotter's (1996a) examination of the insertion of
English discourse markers in Irish-language radio
interviews. Gonzalez claims that the formality and
uniformity of the Philippine English print media's
style might be traced to an underlying uneasiness
about the conquering language as well as the
location of English acquisition, namely the school.
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International Journal of Advance Scientific Research
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VOLUME
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Pages:
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SJIF
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(2022:
5.636
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(2023:
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1368736135
Cotter discusses the presence of discourse
markers as a strategy for discourse coherence in
a domain in which fluency is expected but not
necessarily available, and for the negotiation of
identity in a bilingual frame.
According to their selection, media texts
incorporate particular words, phrases, and
speech patterns into the text. The standards of
literary and artistic language are reflected in the
language of the modern press. because the
language of the media is an illustration of national
culture. A speech structure's constituent parts
must establish a complicated web of semantic
linkages in order for it to qualify as a text. The text
must always have connections between its
content and syntax. On the basis of the
relationship of the organizational parts, which is
an ontological feature of the text, there is a mutual
relationship of events and events in reality and
their integration and formation of a whole based
on the principle of generality and specificity. .
A phenomenon connected to its mental qualities
is thought to be the production and transfer of
knowledge in the value system of different genres
and themes addressed in printed media texts in
English and Uzbek. It is founded on the theories of
linguistic and cultural studies, which look at how
language expressions and communicative
processes in print media relate to societal values
and mentalities. . These views form the basis of
research on media text genre.
The studies on media texts are mostly focused on
newspaper writings and their linguistic
characteristics with the intention of shedding
light on the linguo-cultural element. Based on the
many types of mass media, discursive analysis of
media discourse should be conducted. Therefore,
linguistic, semantic, methodological, cultural, and
ideological aspects of real reality and the
language that expresses it can all be included in a
perfect analysis of media discourse. However, a
study of this nature also depends on the outcomes
of semantic-stylistic and lexical-semantic
analysis.
Semantics, which is based on an empirical study
of the form and function of symbols in natural
languages, sheds light on the link between
symbols and the concepts they signify from a
linguistic perspective. An extremely broad and
complicated subject, the object of semantics also
contains certain pragmatics-related components.
In addition to semantics and pragmatics, the
problem of meaning is studied by philosophy,
psychology, semiotics, anthropology, and other
fields of study due to its complexity. From the
standpoint of contemporary linguistics, meaning
is investigated by fusing many angles and
approaches. The functional semantic-stylistic
investigations of medialinguistics are expected to
yield outstanding study outcomes in all respects,
according to several academics.
In her writings on the "conceptualization" and
"categorization" of the world made possible by
language, Kubryakova
—
one of the pioneering
domestic scholars in the cognitive-discursive
branch of linguistics
—
discusses how language
offers the chance to "create alternative methods."
As a result, the paradigm for researching the
linguistic aspects of cognitive-discursive media
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(ISSN
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VOLUME
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SJIF
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)
(2022:
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)
(2023:
6.741
)
OCLC
–
1368736135
language is predicated on the idea that linguistic
awareness is modeling. The media text's
methodological structure and cognitive elements
are reflective of cognitive stylistic viewpoints.
Several sorts of meaning are carried out in terms
of the current language structure and function in
connection to the relationship between lexemes
in the media text and extralinguistic occurrences.
The following is included in the content: The
primary grammatical categories are primary
(noun, verb, adverb, pronoun, etc.) and secondary
(gender, number, case - in the context without
vowels); the lexical meaning primarily refers to
lexemes, lexical affixes, and idioms; the
grammatical meaning is determined by the
sentence's syntactic units, first and foremost.
These lexical features of the media text form the
basis of lexical-stylistics research.
These factors allow us to categorize the most
efficient and popular techniques for researching
media text and speech stylistics into the following
groups:
1) First, a wide range of linguistic analysis
techniques that make it possible to identify the
key elements and traits of the text at various
linguistic levels: lexical, syntagmatic, stylistic,
sociolinguistic, and stylistic (using tropes,
analogies, metaphors, and other stylistic tools).
2) Content analysis method or content analysis
based on statistical calculation of specially
selected text units.
3)The discursive analysis approach, which is
founded on the idea of discourse and allows for
the observation of the interaction between the
linguistic and extralinguistic aspects of the text, is
used to analyze texts.
4) The use of critical linguistics, also known as
rhetorical critique, to expose the text's covert
political and ideological undertones.
5) A method of cognitive analysis based on the
study of the conceptual aspects of media texts and
aimed at determining the relationship between
reality and its media representatives.
6) And finally, the method of linguocultural
analysis based on the identification of culturally
significant components of the text, for example:
reality, borrowing, foreign words, non-equivalent
vocabulary units, etc. ideas about the cultural
aspect of a certain work of mass media speech, its
national and cultural identity have appeared.
Based on the data gathered within the context of
studies in global and Uzbek media linguistics, the
broad definition of media discourse can be
summarized as follows. Depending on the idea of
time, space, and situation, media discourse is a
message transmitted by a speaker in oral or
written form. It creates media speech in oral form
and media text in written form, and it reflects the
content and significance of reality in the world of
existence. Media discourse embodies the types of
activities related to mass reality and the
differences and similarities between them,
related to the idea and ideology or related to it,
symbolic and figurative signs.
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Volume 03 Issue 07-2023
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International Journal of Advance Scientific Research
(ISSN
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2750-1396)
VOLUME
03
ISSUE
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Pages:
80-85
SJIF
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(2021:
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(2022:
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(2023:
6.741
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OCLC
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1368736135
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