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TRENDS IN THE DEVELOPMENT OF E-COMMERCE INFRASTRUCTURE IN
UZBEKISTAN
Madieva Zuhra Iskandarbekovna
Independent researcher of Tashkent State University of Economics
Orcid: 0000-0002-3951-6827
Abstract:
This article explores the current trends and developments in the infrastructure of e-
commerce in Uzbekistan. It highlights the rapid digital transformation driven by state policy
reforms, increasing internet penetration, and the expansion of payment systems and logistics
networks. The study examines the key components of e-commerce infrastructure, including
digital platforms, financial technologies, legal frameworks, and delivery services. It also
evaluates the role of public-private partnerships and international cooperation in fostering a
conducive environment for e-commerce growth. Based on statistical data and expert analysis,
the article identifies existing challenges such as digital inequality, limited regional logistics, and
cybersecurity concerns. Finally, it presents strategic recommendations for improving the
sustainability and competitiveness of Uzbekistan’s e-commerce sector within the context of
global digital economy trends.
Keywords:
marketing, intensification of competition, traditional market, consumers,
competitors, network users, sales channels, costs of transactions.
1.Introduction
The deepening globalization process in the world economy and the rapid development of digital
technologies make it one of the urgent problems for enterprises to maintain their position in the
domestic market and enter the global market. Eliminating these problems requires a transition
to a new stage of marketing research and the development of e-commerce. Studies show that by
2040, more than 95% of all purchases will be made via e-commerce: The fastest growing e-
commerce market in the world is China, and by 2024, m-commerce will occupy 72.9% of the e-
commerce market. Almost 51% of online buyers make purchases via smartphones. There are
more than 2 billion digital buyers worldwide. There are from 12 to 24 million e-commerce sites
in the world. The B2C Internet of global e-commerce will reach $4.5 trillion by 2024. India and
Indonesia are expected to be the fastest growing e-commerce retail markets in 2023 and 2024.
E-commerce retail accounted for 14.1 percent of global retail sales in 2024. This demonstrates
the significant impact of e-commerce development on economic growth today.[1]
Extensive research is being conducted around the world on the development of e-commerce. In
particular, the penetration of digital technologies into the consumer goods market, the
increasing number of consumers conducting online commerce, and the increasing role of digital
technologies in the movement of goods and services necessitate the further development of e-
commerce in the consumer goods market.
3.Literauture review
Increasing the efficiency of management of e-commerce development in Uzbekistan is of great
importance, and the formation and development of digital technologies require a new approach
in this area, as well as new directions of scientific research. Today, there are a number of
research works written by foreign and Uzbek scientists related to the topic of the research work.
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In particular, scientific works related to electronic commerce are reflected in the scientific
research of a number of foreign scientists I.S. Domazet, S. Neogrady, S.T. Faber, Helene
Priested Nielsen. Remapping Gender and others.[2]
Scientists from the CIS countries O. A. Kozhushko [3], I. Churkin, A. Ageev, Vladimir
Dmitrievich Baikov, V.S. Golik [4], Eric Ang [5], Stefan Spencer, Rand Fishkin, Jesse
Stricchiola, Ralph F. Wilson [6], Olga Onikienko have made a significant contribution to the
clarification of the issue of increasing the efficiency of electronic commerce and its
management.[7,8]
Some problems of developing electronic commerce in Uzbekistan and increasing the efficiency
of industries and sectors through it were discussed by S.S. Gulomov, A.M. Abdullaev, B.A.
Begalov, B.K. Goyibnazarov, M.R. Abdullaeva, T.S. Kuchkarov, I.E. Zhukovskaya, B.R.
Vafoev, A.B. Bobozhov, U.Aripov and others have studied it in their scientific research.[9]
3.Analysis and results
The above-mentioned foreign and domestic scientists have conducted a lot of research on
improving the efficiency of e-commerce and its management of certain sectors and industries. At
the same time, in our country, the issues of effective e-commerce management have not been
sufficiently studied as an independent research object.
The development of the Internet and information technologies and online business does not directly
imply solving all the problems of enterprises in the service sector. This process is only one of the
most effective means for an enterprise to achieve its goals. The decision to enter the Internet, to use
one or another online business model, is made when comparing similar characteristics of
competitors and partners and assessing the factors of success or failure in the market.
Such factors include:
intensification of competition in the traditional market;
the transition of partners, consumers and competitors to the use of modern equipment and
technologies;
the desire of consumers among network users to reach a new level;
striving to increase the volume of sales of goods and services to potential customers through the
use of new sales channels;
striving to reduce the time and costs of transactions, etc.
Currently, the commodity markets of our republic are characterized by a low level of culture of
market relations, an underdeveloped regulatory and legal framework, insufficient development of
information transmission activities in the commodity and service markets, a high degree of
monopolization of the economy, and insufficiently developed relations in the financial and credit
system.
Table 2.1 presents the factors influencing online commerce in Uzbekistan and the dynamics of their
change. According to analytical data, in 2016-2020, the volume of online commerce in the republic
increased by 166.2 times. Due to the coronavirus pandemic that broke out around the world, this
indicator increased by more than 3.6 times in 2020 compared to 2019. During the analyzed years,
the real income of the population increased (182.3%), as well as the number of Internet users
(208.3%). Also, during this period, the Internet speed increased by 568.2 times.
Table 1
Trends in changing factors affecting e-commerce in Uzbekistan
Years
2019.
2020.
2021.
2022.
2023.
2024
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Internet commerce
volume,
million
soums
275311
1002481
944187
1169795
1395403
1621012
Population,
thousand people
33255,5
33905,2
34441,1
35020,6
35600
36179,5
Volume of real per
capita
income,
thousand soums
9509,6
10737,3
11874,7
13127,4
14380,1
15632,8
Number of Internet
users,
million
people
16,4
20
21,9
24,5
27,1
29,7
Average internet
speed, mb/s
18,92
32,39
39,7
44,5
49,1
51,0
When analyzing the trends of factors influencing the development of e-commerce in Uzbekistan,
the following main directions are identified.
From 2019 to 2024, the volume of online commerce has grown significantly. The volume of
online commerce, which amounted to 275,311 million soums in 2019, reached 1,621,012
million soums in 2024. This growth was especially noticeable in 2023 and 2024, when the
volume of online commerce increased by 16% compared to the previous year.
Population growth also plays an important role in the development of online commerce. The
population, which was 33,255,500 people in 2019, reached 36,179,500 people in 2024.
Meanwhile, the population's income has also increased: real incomes, which were 9,509.6
thousand soums in 2019, increased to 15,632.8 thousand soums in 2024. The increase in
incomes has expanded the possibilities of trading online and increased people's interest in e-
commerce. The number of Internet users is also increasing. The number of Internet users, which
was 16.4 million in 2019, reached 29.7 million in 2024. This, in turn, has a positive impact on
the development of e-commerce, as the number of users to trade online will increase.
Table 2
Trends in the development of e-commerce infrastructure in Uzbekistan
Indocators
201
5
201
6
201
7
201
8
201
9
202
0
2021 2022 2023 202
4
Publishing books
84
87
114 122 145 193 217
242
232
212
Web portals
3
0
17
49
70
97
109
128
137
224
Production stage of
film,
video
and
television
program
production
12
23
39
44
42
53
59
63
44
49
Distribution of film,
video and television
programs
46
43
44
50
46
49
47
49
42
37
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Activities
for
publishing
phonograms
and
musical recordings
125 100 88
71
76
84
77
71
44
38
Activities for creating
and
broadcasting
television programs
99
81
76
91
92
106 106
107
90
81
Provision of wired
communication
services
845 640 547 542 457 463 362
386
296
253
Provision of wireless
communication
services
102
5
125
5
102
0
106
5
112
7
138
2
1457 1588 1223 939
Provision of satellite
communication
services
16
11
7
8
20
24
22
25
16
7
Provision of other
telecommunications
services
368 245 538 606 805 101
7
1255 1253 992
895
Activities in the field
of
computer
programming
370 379 387 561 710 896 1121 1618 1602 153
3
Consulting services in
the field of computer
technology
169 175 249 272 309 387 461
536
583
558
Activities
for
managing
computer
equipment
66
93
89
122 149 198 243
290
269
245
Other
types
of
activities in the field
of
information
technology
and
computer systems
102
0
972 101
8
105
1
121
7
143
3
1596 1993 1694 165
8
Services for posting
and
processing
information
92
107 224 317 396 510 628
704
604
608
Activities of news
agencies
454 253 215 207 188 175 171
197
188
164
Publishing directories
and lists
21
15
5
7
7
8
7
11
11
5
Publishing magazines
and periodicals
39
117 143 154 176 182 211
229
192
174
Other
types
of
publishing activities
216 220 223 231 270 358 405
409
341
301
Release of computer
games
82
171 83
90
109 136 130
156
171
158
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Release
of
other
software
122 109 201 206 248 315 352
425
494
532
Release of film, video
and
television
programs, production
of phonograms and
musical recordings
115 161 184 205 227 293 353
400
305
252
Other
information
service activities not
included
in
other
categories
553 432 388 409 518 634 724
840
630
550
Publication
of
newspapers
106 267 308 315 315 337 324
321
246
227
Showing movies
95
82
87
87
95
99
84
95
70
60
Broadcasting
227 389 109 93
87
88
66
68
35
17
Information
and
communication
637
0
642
7
640
3
697
5
790
1
951
7
1058
7
1220
4
1055
1
977
7
At the same time, the growth of internet speed is also having a positive impact on e-commerce.
The internet speed, which was 18.92 Mbps in 2019, will reach 51.0 Mbps in 2024. The increase
in internet speed ensures the fast and efficient operation of online trading platforms, which
increases the quality and quantity of trade.
Each of these factors is, in fact, an important factor supporting the growth of e-commerce. The
positive correlation between incomes, the number of Internet users, Internet speed, and the
volume of e-commerce are the main factors that underpin the further development of e-
commerce in Uzbekistan.
For Uzbekistan to successfully integrate into the global economy, it is necessary to take into
account the general trends in trade, in particular, in the field of e-commerce.
4.Conclusions
Research shows that the problem of assessing marketing effectiveness develops, but it allows us
to conclude that there is no common point of view on the composition and structure of
performance indicators. These aspects imply the need to determine the methodological rules for
assessing the effectiveness of e-commerce based on a balanced scorecard. Taking into account
the importance of the interaction of business partners in ensuring the delivery of products to
buyers and their sale to the final consumer for e-commerce, it is proposed to highlight the
following main perspectives: economic results, customers, partners, e-commerce activities.
Currently, in enterprises operating in the national economic sector and industries, individual
parts of digital systems (web pages, online trading platforms, automatic data acquisition
systems - Autodesk, etc.) are used to model business processes. With the introduction of
systems based on digital platforms, the direction of extensive development of enterprises will
change to the direction of intensive development in a short time.
References:
1.
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCHERS
ISSN: 3030-332X Impact factor: 8,293
Volume 11, issue 2, May 2025
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worldly knowledge
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482
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