STRATEGIC SYNERGIES: INVESTIGATING THE NEXUS BETWEEN INTERNAL RESOURCE ALLOCATION AND EXTERNAL ALLIANCE ACTIVITY IN DIVERSIFIED FIRMS
Abstract
This study scrutinizes the intricate relationship between internal resource allocation and external alliance activity within diversified firms. Employing a comprehensive research framework, we investigate how the strategic allocation of internal resources influences the formation and management of external alliances. Through empirical analysis and case studies, we unravel the dynamics of these interactions and their implications for corporate strategies. The findings contribute to strategic management literature by offering insights into the symbiotic interplay between internal resource allocation decisions and external alliance initiatives in the context of diversified firms.
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