Authors

  • Bakhromov Akmal Abduvahid oʻgʻli
    Senior Lecturer of Tashkent State University of Economics, Uzbekistan

DOI:

https://doi.org/10.71337/inlibrary.uz.jme.33996

Keywords:

Tourism innovative marketing tools digital technologies

Abstract

This article analyzes the research being carried out on the directions to use innovative marketing tools and to introduce digital technologies in order to increase the export of tourism services, to improve the technological infrastructure in tourism, to improve the quality of service and to increase the export of services. Based on the analysis above-mentioned, some research proposals and recommendations related to the identification of development paths, as well as the introduction of new types of services with high demand have been presented.

References

Decree of the President of the Republic of Uzbekistan dated January 5, 2019 No. PD-5611 "On additional measures for the rapid development of tourism in the Republic of Uzbekistan".

Resolution PD-4699 of the President of the Republic of Uzbekistan dated April 28, 2020 "On measures for the widespread introduction of the digital economy and electronic government".

Decree No. PD-60 of the President of the Republic of Uzbekistan dated January 28, 2022 "On the development strategy of the new Uzbekistan for 2022-2026".

PD-162 of the President of the Republic of Uzbekistan dated May 24, 2023 "On the scope and quality of digital access and measures to transform the security sector, network and security sector".

Philip T. Kotler, John T. Bowen, James Mackens “Hospitality and Tourism Marketing” Prentice Hall, 2010

"E-Tourism: Essential Information and Communication Tourism" by Dimitrios Buchalis, Carlos Costa

Exporting Services: A Developing Country Perspective by Aaditya Matho, Lucy Payton.

Ovcharenko Lyudmila Aleksandrovna, Lebezova Ella Mikhailovna TSIFROVIZATION KAK NOVAYA PARADIGMA UPRAVLENIYA RAZVITIEM TURIZMA // Vek kachestva. 2021. #4.

Norchaev Asatullo Norbota'evich, "Directions of introduction of digital innovative technology in tourism", Scientific electronic magazine of Economy and innovative technologies. No. 2/2020/ (00046), 215-222- bet

Baxromov, A. (2023). Turizm xizmatlarini eksport qilishda innovatsion marketing va raqamli texnologilayar ta’siri.Лебезова Элла Михайловна ЦИФРОВИЗАЦИЯ КАК НОВАЯ ПАРАДИГМА УПРАВЛЕНИЯ РАЗВИТИЕМ ТУРИЗМА