No. 02 (2024) Volume - IV Issue - II

This article reviews how the recruitment process across various industries has been transformed due to recent advancements in artificial intelligence (AI) solutions. A literature review summarizes key findings on AI-enabled improvements in sourcing, screening, assessment, interviewing, and onboarding of candidates. Both recruitment analytics using big data and conversational AI chatbots are discussed as drivers reshaping traditional human resource workflows. Challenges around AI bias, privacy, and job automation fears are also analyzed. Overall, AI implementation led to enhanced efficiency, quality, and experience in talent acquisition. However, maintaining a human touch remains vital, suggesting an optimal balance between AI and human recruiters.

This study examines the banking dynamics in Zimbabwe with a focus on assessing business models, risk management systems, and trends in SME financing. Zimbabwe's banking sector faces unique challenges and opportunities, influenced by economic, political, and regulatory factors. Through empirical analysis and qualitative insights, this research offers a comprehensive evaluation of banking practices and their implications for SME financing. By exploring business models, risk management frameworks, and financing trends, the study aims to provide valuable insights for policymakers, financial institutions, and SMEs navigating Zimbabwe's evolving financial landscape.

This case study investigates the marketing strategy employed by Radix Guitar within the context of Queen Guitars Gallery in Bengkulu City. By analyzing Radix Guitar's approach in a real-world setting, this study aims to elucidate effective marketing tactics in the musical instrument industry. Through qualitative analysis and empirical evidence, the study uncovers key insights into Radix Guitar's strategies, shedding light on their effectiveness and potential implications for similar businesses. The findings contribute to the broader understanding of marketing dynamics in niche markets, particularly within the realm of musical instruments.