LINGUISTIC PERSONALITY IN THE MODERN MEDIA COMMUNICATION PROCESS

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LINGUISTIC PERSONALITY IN THE MODERN MEDIA

COMMUNICATION PROCESS

Komilova Gulbahor Abdumuxtor qizi

Teacher of the department “Uzbek

language and teaching languages”

Fergana polytechnic institute

gulbahorkomilova97@gmail.com

Annotation.

The article explores the concept of linguistic personality and its

manifestation within contemporary media communication. It delves into how
individual language use and personal linguistic styles are shaped by and contribute
to the evolving landscape of media platforms. Emphasis is placed on the interaction
between personal identity, linguistic choices, and media influence. The study
examines various dimensions of linguistic personality, including sociolects,
idiolects, and the impact of digital communication on language evolution. Through
a detailed analysis of social media, news media, and digital content creation, the
article highlights the significance of linguistic personality in shaping public
discourse and personal expression in the modern media environment.

Аннотация.

В статье исследуется концепция языковой личности и ее

проявление в современной медиакоммуникации. В ней рассматривается, как
индивидуальное использование языка и личные языковые стили формируются
под влиянием меняющегося ландшафта медиаплатформ и вносят свой вклад в
их развитие. Особое внимание уделяется взаимодействию между личностной
идентичностью, языковым выбором и влиянием СМИ. В исследовании
рассматриваются различные аспекты языковой личности, включая
социолекты, идиолекты и влияние цифровой коммуникации на эволюцию
языка. На основе детального анализа социальных сетей, новостных изданий и
создания цифрового контента в статье подчеркивается значение языковой
личности в формировании публичного дискурса и самовыражения в
современной медиасреде.

Annotatsiya.

Maqolada lingvistik shaxs tushunchasi va uning zamonaviy

media aloqalarida namoyon bo'lishi ko'rib chiqiladi. U individual tildan foydalanish
va shaxsiy lingvistik uslublar media platformalarining rivojlanayotgan landshaftiga

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qanday hissa qo'shishi va qanday hissa qo'shishini o'rganadi. Shaxsiy identifikatsiya,
lingvistik tanlov va ommaviy axborot vositalarining ta'siri o'rtasidagi o'zaro ta'sirga
e'tibor qaratiladi. Tadqiqot lingvistik shaxsning turli o'lchovlarini, shu jumladan
sotsiolektlar, idiolektlar va raqamli aloqaning til evolyutsiyasiga ta'sirini o'rganadi.
Ijtimoiy tarmoqlar, yangiliklar ommaviy axborot vositalari va raqamli kontent
yaratishni batafsil tahlil qilish orqali maqolada lingvistik shaxsning zamonaviy
media muhitida jamoatchilik nutqi va shaxsiy ifodasini shakllantirishdagi ahamiyati
ta'kidlangan.

Keywords:

Linguistic personality, sociolect, idiolect, digital communication,

social media, language evolution, personal identity, public discourse, internet
slang, sociolinguistics, cognitive linguistics, media convergence, audience
perception

Ключевые слова

: Языковая личность, социолект, идиолект, цифровая

коммуникация, социальные медиа, эволюция языка, идентичность личности,
публичный дискурс, интернет-сленг, социолингвистика, когнитивная
лингвистика, конвергенция СМИ, восприятие аудитории

Kalit so'zlar:

lingvistik shaxs, sotsiolekt, idiolekt, raqamli aloqa, ijtimoiy

media, til evolyutsiyasi, shaxsiy o'ziga xoslik, ommaviy nutq, internet jargoni,
sotsiolingvistika, kognitiv tilshunoslik, media konvergentsiyasi, auditoriyani idrok
etish

Communication in the broadest sense can be understood as the process of

transmitting and receiving (encoding-decoding) information through certain signals.
According to V. I. Karasik, the communication process consists in informative and
influencing, fascinative interaction of its participants. In the process of
communication, information is transmitted (which implies some information
transformation) and the emotional and volitional influence of communicants on each
other [1, pp. 195-200]. Despite the fact that some aspects of information have
become the basis for scientific theories, the content of the concept of "information"
and the subject area of the concept of "information" are still the subject of discussion
. One of the most widespread theories accepted by the majority of Russian students
is the theory of A. D. Ursul that information is conceptually either attributive or
functional [2, pp. 3-31]. We believe that in the process of communication, factology
interacts with information, which leads to a certain structuring of information, the
appearance of previously undetected essential features. The communicative act

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continues to unfold in time even after the moment of its formal completion, acquires
new possibilities, and becomes the cause of other distant and formally unrelated
communicative acts. Modern times have allowed us to identify some patterns in
communication processes. G. G. Pocheptsov understands communication as "the
processes of transcoding verbal into nonverbal and nonverbal into verbal spheres"
and notes the "mismatch of input and output" characteristic of the communication
process [Pocheptsov, 2001, p. 16]. Let's take a closer look at the various points of
view regarding the use of the concept of "communication" by students. The model
of K. Shannon and W. Weaver considers communication in a broad sense 'as the
mutual influence of one mind on another and as a kind of information exchange of
messages [3, p. 31-32]. A. Bell, studying the features of intercultural
communication within the framework of sociolinguistic theory, writes that
communication implies information exchange, including feedback. V. I. Kurbatov
introduces the definition of "communication" establishing a measure of participation
in the processes of information consumption and exchange. A different approach is
provided by B. M. Markov's point of view, according to which communication is
understood as a complex interaction of subjects-communicants, taking into account
the conditions of communication itself [3 p. 297]. E. F. Tarasov considers speech
communication as a "transformed form of social interaction of communicants",
while communication is carried out by each of the communicants as a subject. A. A.
Zalevskaya notes that language units in the process of communication are not
transmitted, but are created by listeners on the basis of a communicative situation. .
A.V. Kravchenko describes communication as a process of mutual understanding
and exchange of meanings between people. Thus, in our opinion, communication
should be understood as an impact during the reception, transmission and production
of information, which changes the state of at least one communicant capable of
receiving and transmitting information, even if the information impact was a single
one. That is, for the implementation of the communication process, it is necessary:
information that a communicant is able to receive and transmit, as well as at least
one communicant capable of receiving and transmitting information. The axiology
of the process, in our opinion, lies in the possibility of changing the state of the
communicant and (or) the characteristics of information.

The following communication functions are distinguished: motivational,

informative, expressive, and phatic. Despite the differences in the interpretation of

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the concept of the functionality of the communicative process, its cumulative content
is defined by different authors in approximately the same way.

In the modern media

environment, there are previously technologically unattainable ways of information
interaction [2, p. 396]. The Internet can be compared to a crowd in which everyone
is talking to each other at the same time, but they do not lose the ability to hear
everyone. P. Winterhoff-Shpurk writes that in the media environment, chat visitors,
online video game players, social network users and other communicants are often
both senders and recipients of messages. Such methods of using the Internet can be
described as "interactive or participatory mass communication" [3, p. 25]. V. I.
Karasik captures the following phenomena characteristic of modern mass culture,
highlighted in the media communication process: 1) the curtailment of linguistic
means up to a distinct linguistic involution; 2) the degradation of language to the
"most ancient state", which costs a small number of iconic formations with an
extremely wide meaning; 3) the prevalence of vulgarisms as emblematic signs; 4)
replication of personally significant, intimate information. The scientist also notes
the emergence of new imbalances of emotional and conceptual components in
communicative behavior and "a sharp reduction in the conceptual component in the
quantum of experienced meaning". An overabundance of background, devalued
information forces people who constantly participate in similarly structured
communication to behave stereotypically. The formation of stereotypes of
communicative behavior indicates that the media environment is largely an
unfriendly, aggressive environment. The need to actively counteract the harmful
influence of the information environment is especially relevant nowadays. It is
necessary to educate the younger generation in such a way that everyone is able to
resist the information aggression that is currently hitting everyone. The modern
process of media communication is complex and does not come down to the
mechanical interaction of communicants. It generates social relations and at the same
time is an organic part of them. It is impossible without individual participants in the
communication process, without its ideal component and without a real mobile
media communication environment. M. R. Zheltukhina emphasizes the connection
between social processes and discursive, communicative processes [4, p. 7]. The
modern media environment demonstrates certain trends associated with changing
the specifics of communication processes, moving their bulk into the virtual sphere.
Within the framework of the modern communication process, the presentation of a

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linguistic personality also acquires new properties. The main driving force of
communication in the media environment is its emotionality, interacting with
various components of the media trend as a whole.

Conclusion.

The study of linguistic personality within modern media

communication reveals the profound impact of digital platforms on personal
expression and public discourse. As individuals navigate diverse media landscapes,
their unique linguistic traits are both shaped by and contribute to the dynamic nature
of digital communication. Understanding this interplay is crucial for appreciating
the complexity of contemporary communication and for fostering more inclusive
and effective interactions in our digital age. Future research should continue to
explore the evolving relationship between language, identity, and technology.

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