Authors

  • J. Rakhmonova

Author Biography

  • J. Rakhmonova

    No. 2 Polytechnic College, Namangan, Uzbekistan

DOI:

https://doi.org/10.71337/inlibrary.uz.mead.115834

Keywords:

Marketing market enterprise Marketing strategy.

Abstract

Marketing is a set of market analysis tools (such as sales forecasting methods, market simulation models, and surveys) that are only available to large enterprises and are used to develop a forward-looking and scientific approach to analyzing needs and demands. Marketing is a market system in which buyers exploit consumers commercially.


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USING MARKETING STRATEGIES TO DEVELOP ENTERPRISE

OPERATIONS

J. Rakhmonova

No. 2 Polytechnic College, Namangan, Uzbekistan

Abstract. Marketing is a set of market analysis tools (such as sales

forecasting methods, market simulation models, and surveys) that are only available

to large enterprises and are used to develop a forward-looking and scientific

approach to analyzing needs and demands. Marketing is a market system in which

buyers exploit consumers commercially.

Keywords: Marketing, market, enterprise, Marketing strategy.

This approach to marketing is based on the idea that marketing and

advertising are capable of everything, that they can force the market to accept

anything with the help of powerful communication methods. Such sales methods are

often completely unrelated to the desire to satisfy the real needs of buyers. The main

focus is on the needs of the seller, that is, on making a sale. Therefore, understanding

marketing strategy is important.

Marketing strategy consists in adjusting the capabilities of the enterprise to

the market situation, determining a complex of means to achieve the set goals.

According to the leading American economist I. Ansoff, strategy, in its essence and

in terms, is a set of rules that an organization uses in its decision-making process.

Marketing strategy is characterized by five main, mutually reinforcing

aspects: market selection, goal selection, selection of funds and terms, control over

effectiveness, and selection of alternative strategies. In this case, it is necessary to

consider the principle of consumer priority. In fact, the theory or idea that forms the

basis of marketing, its concept, is completely different. It is based on the theory of

personal choice, which stems from the principle of consumer preference. From the

point of view of this approach, marketing strategy is the process of adapting the


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capabilities of the enterprise to market opportunities and determining the prospects

for future development.

J.J. Lamben defines marketing as follows: “Marketing is a social process

aimed at satisfying the needs and wants of people and organizations through the free

competitive exchange of goods and services that are valuable to the buyer.” In this

definition, the three main concepts are need, product, and exchange. The concept of

need expresses the behavior of the buyer and the reason that prompts him to purchase

a product or service; the concept of product is associated with the methods of action,

production, and the organization of producers; exchange draws attention to the

market and the mechanisms that ensure the interaction of supply and demand.

Strategic marketing is the formation of a comprehensive strategy aimed at

ensuring or maintaining a competitive advantage of the company based on the

market segmentation strategy, obtaining stable profits, forecasting the strategy for

improving product quality, providing resources, expanding production, and

increasing competitiveness.

Strategic marketing is, first of all, an analysis of the needs of individuals and

organizations. From the point of view of marketing, the buyer does not need the

product itself, but the solution to the problem that is solved with the help of this

product. The solution is achieved with the help of various technologies, and the

technologies themselves are constantly changing. The role of strategic marketing is

to identify various existing or expected markets or their segments based on the

analysis of the needs that need to be met and the evolution of a given market.

The main characteristic of strategic marketing is the marketing strategy. The

development of a company's strategy and the description of strategic marketing are

developed within the framework of strategic planning. It begins with the formation

of the goals and strategies of the company's strategy.

In the formation of marketing strategies in enterprises, the use of the main

marketing strategies recognized by M. Porter is of great practical importance. For

example, the main marketing strategies include leadership, differentiation and focus

in reducing costs, which serve to ensure competitive advantage for enterprises.


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The formation of a marketing strategy in enterprises begins with the selection

of a competitive advantage (cost advantage, market opportunity advantage, etc.). At

the same time, the enterprise aims to achieve the strategic goals it has set with the

help of the chosen competitive advantage. In turn, the main marketing strategy is

selected based on a certain advantage. After the enterprise has selected a certain

competitive advantage and a main strategy, it becomes necessary to develop a

competitive strategy. These growth opportunity strategies are of great importance in

choosing a marketing strategy. Many authors have revealed the essence and content

of marketing strategy. In particular, D.J. Scolley believes that “Marketing strategy

is a coordinated set of actions aimed at gaining a sustainable competitive advantage.”

According to F. Kotler, one of the leading experts in the field of marketing:

“Marketing strategy is an alternative, logical structure, the implementation of which

the organization intends to solve its marketing tasks. It includes specific strategies

for the target market, the marketing mix and the level of costs for its

implementation.”

Also, G. Bagiev, V. Tarasevich, H. Ann noted: “Marketing strategy is the

method of using the firm’s own potential to achieve success in its environment

(market, macroenvironmental factors).”

Uzbek scientist A. Soliev defined marketing strategy as follows: “With

marketing strategy, a company determines when, with which product, and which

market it will enter,” while Sh. Ergashkhodjaeva in her textbook “Strategic

Marketing” described marketing strategy as “five main aspects that are mutually

dependent on each other: market selection, goal selection, selection of funds and

time, monitoring effectiveness, and selection of alternative strategies.”

From the above, it can be seen that each scientist has a different opinion on

marketing strategy. As a result of the scientific research conducted, we would like

to define marketing strategy as follows: “Marketing strategy is a strategy that

analyzes the current state of the enterprise and determines its future development

prospects.” It can be seen that there are several types of marketing strategy:

competitive strategy, growth strategy, differentiation strategy, cost advantage


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strategy, focus strategy, segmentation, macrosegmentation, microsegmentation, pre-

segmentation, final segmentation, countersegmentation, hypersegmentation

strategy, positioning strategy, diversification strategy, brand, price, sales and

communication strategy, etc.

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electrical conductivity oscillations in heterostructures with quantum wells //

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38(

15), Article ID 2450185 (2024).


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61.

U.I. Erkaboev, R.G. Rakhimov. Determination of the dependence of

transverse electrical conductivity and magnetoresistance oscillations on temperature

in heterostructures based on quantum wells // e-Journal of Surface Science and

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22

(2), pp.98-106. (2024)

62.

U.I. Erkaboev, N.A. Sayidov, J.I. Mirzaev, R.G. Rakhimov. Determination of

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semiconductor materials in the presence of a quantizing magnetic field // Euroasian

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3(

2), pp.47-52 (2021).

63.

U.I. Erkaboev, N.A. Sayidov, U.M.Negmatov, J.I. Mirzaev, R.G. Rakhimov.

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401

, 01090 (2023)

64.

U.I. Erkaboev, N.A. Sayidov, U.M.Negmatov, R.G. Rakhimov, J.I. Mirzaev.

Temperature dependence of width band gap in In

x

Ga

1-x

As quantum well in presence

of transverse strong magnetic field // E3S Web of Conferences. 401, 04042 (2023)

65.

Erkaboev U.I., Rakhimov R.G., Sayidov N.A., Mirzaev J.I. Modeling the

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dimensional electronic gases under the impact of a longitudinal and transversal

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1070.

66.

G. Gulyamov, U.I. Erkaboev, R.G. Rakhimov, J.I. Mirzaev, N.A. Sayidov.

Determination of the dependence of the two-dimensional combined density of states

on external factors in quantum-dimensional heterostructures // Modern Physics

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67.

U.I. Erkaboev, R.G. Rakhimov. Determination of the dependence of the

oscillation of transverse electrical conductivity and magnetoresistance on

temperature in heterostructures based on quantum wells // East European Journal of

Physics. 2023. Iss.3, pp.133-145.

68.

U.I. Erkaboev, R.G. Rakhimov, J.I. Mirzaev, U.M. Negmatov, N.A. Sayidov.

Influence of a magnetic field and temperature on the oscillations of the combined


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density of states in two-dimensional semiconductor materials // Indian Journal of

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69.

U. Erkaboev, R. Rakhimov, J. Mirzaev, N. Sayidov, U. Negmatov, A.

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U.I. Erkaboev, R.G. Rakhimov. Simulation of temperature dependence of

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71.

U.I. Erkaboev, R.G. Rakhimov, N.Y. Azimova. Determination of oscillations

of the density of energy states in nanoscale semiconductor materials at different

temperatures and quantizing magnetic fields // Global Scientific Review. 2023.

Vol.12, pp.33-49

72.

U.I. Erkaboev, R.G. Rakhimov, U.M. Negmatov, N.A. Sayidov, J.I. Mirzaev.

Influence of a strong magnetic field on the temperature dependence of the two-

dimensional combined density of states in InGaN/GaN quantum well

heterostructures // Romanian Journal of Physics. 2023. Vol. 68, Iss. 5-6, pp.614-1.

73.

R. Rakhimov, U. Erkaboev. Modeling of Shubnikov-de Haaz oscillations in

narrow band gap semiconductors under the effect of temperature and microwave

field // Scientific Bulletin of Namangan State University. 2020. Vol.2, Iss. 11, pp.27-

35.

74.

U. Erkaboev, R. Rakhimov, J. Mirzaev, N. Sayidov, U. Negmatov, M.

Abduxalimov. Calculation of oscillations in the density of energy states in

heterostructural materials with quantum wells // AIP Conference Proceedings. Vol.

2789, Iss.1, Article ID 040055.

75.

R. Rakhimov, U. Erkaboev. Modeling the influence of temperature on

electron landau levels in semiconductors // Scientific and Technical Journal of

Namangan Institute of Engineering and Technology. 2020. Vol. 2, Iss. 12, pp.36-42.


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76.

U.I. Erkaboev, R.G. Rakhimov. Determination of the dependence of

transverse electrical conductivity and magnetoresistance oscillations on temperature

in heterostructures based on quantum wells // e-Journal of Surface Science and

Nanotechnology. 2023

77.

У.И. Эркабоев, Р.Г. Рахимов, Ж.И. Мирзаев, Н.А. Сайидов, У.М.

Негматов. Вычисление осцилляции плотности энергетический состояний в

гетеронаноструктурных материалах при наличии продольного и поперечного

сильного

магнитного

поля

//

Научные

основы

использования

информационных технологий нового уровня и современные проблемы

автоматизации : I Международной научной конференции, 25-26 апреля 2022

года. стр.341-344.

78.

U.I. Erkaboev, R.G. Rakhimov. Oscillations of transverse magnetoresistance

in the conduction band of quantum wells at different temperatures and magnetic

fields // Journal of Computational Electronics. 2024. Vol. 23, Iss. 2, pp.279-290

79.

У.И. Эркабоев, Р.Г. Рахимов, Ж.И. Мирзаев, Н.А. Сайидов, У.М.

Негматов. Расчеты температурная зависимость энергетического спектра

электронов и дырок в разрешенной зоны квантовой ямы при воздействии

поперечного квантующего магнитного поля // Научные основы использования

информационных технологий нового уровня и современные проблемы

автоматизации : I Международной научной конференции, 25-26 апреля 2022

года. стр.344-347.

80.

U.I. Erkaboev, R.G. Rakhimov, J.I. Mirzaev, N.A. Sayidov, U.M. Negmatov.

Calculation of oscillations of the density of energy states in heteronanostructured

materials in the presence of a longitudinal and transverse strong magnetic field //

International conferences “Scientific foundations of the use of new level information

technologies and modern problems of automation. 2022. pp.341-344

81.

U.I. Erkaboev, R.G. Rakhimov, J.I. Mirzaev, N.A. Sayidov, U.M. Negmatov.

Calculations of the temperature dependence of the energy spectrum of electrons and

holes in the allowed zone of a quantum well under the influence of a transverse

quantizing magnetic field // International conferences “Scientific foundations of the


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use of new level information technologies and modern problems of automation.

2022. pp.344-347

82.

R.G. Rakhimov, U.I. Erkaboev. Modeling of Shubnikov-de Haase oscillations

in narrow-band semiconductors under the influence of temperature and microwave

fields // Scientific Bulletin of Namangan State University. 2022. Vol. 4, Iss.4,

pp.242-246.

83.

R.G. Rakhimov. The advantages of innovative and pedagogical approaches in

the education system // Scientific-technical journal of NamIET. Vol. 5, Iss. 3,

pp.292-296 (2020)

84.

Р.Г. Рахимов, У.И. Эркабоев. Моделирование осцилляций Шубникова-

де Гааза в узкозонных полупроводниках под действием температуры и СВЧ

поля // Наманган давлат университети илмий ахборотномаси. 2019. Vol. 4, Iss.

4, pp.242-246

85.

U.I. Erkaboev, R.G. Rakhimov, J.I. Mirzaev, N.A. Sayidov, U.M. Negmatov.

Modeling the Temperature Dependence of Shubnikov-De Haas Oscillations in

Light-Induced Nanostructured Semiconductors // East European Journal of Physics.

2024. Iss. 1, pp. 485-492.

86.

M. Dadamirzaev, U. Erkaboev, N. Sharibaev, R. Rakhimov. Simulation the

effects of temperature and magnetic field on the density of surface states in

semiconductor heterostructures // Iranian Journal of Physics Research. 2024

87.

U.I. Erkaboev, N.Yu. Sharibaev, M.G. Dadamirzaev, R.G. Rakhimov. Effect

of temperature and magnetic field on the density of surface states in semiconductor

heterostructures // e-Prime-Advances in Electrical Engineering, Electronics and

Energy. 2024. Vol.10, Article ID 100815.

88.

U.I. Erkaboev, Sh.A. Ruzaliev, R.G. Rakhimov, N.A. Sayidov. Modeling

Temperature Dependence of The Combined Density of States in Heterostructures

with Quantum Wells Under the Influence of a Quantizing Magnetic Field // East

European Journal of Physics. 2024. Iss.3, pp.270-277.


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89.

U.I. Erkaboev, N.Yu. Sharibaev, M.G. Dadamirzaev, R.G. Rakhimov.

Modeling influence of temperature and magnetic field on the density of surface

states in semiconductor structures // Indian Journal of Physics. 2024.

90.

U.I. Erkaboev, G. Gulyamov, M. Dadamirzaev, R.G. Rakhimov, J.I. Mirzaev,

N.A. Sayidov, U.M. Negmatov. The influence of light on transverse

magnetoresistance oscillations in low-dimensional semiconductor structures //

Indian Journal of Physics. 2024.

91.

Р.Г. Рахимов. Моделирование температурно-зависимости осцилляции

поперечного

магнитосопротивления

и

электропроводности

в

гетероструктурах с квантовыми ямами // Образование наука и инновационные

идеи в мире. 2024. Vol. 37, Iss. 5, pp.137-152.

92.

N. Sharibaev, A. Jabborov, R. Rakhimov, Sh. Korabayev, R. Sapayev. A new

method for digital processing cardio signals using the wavelet function // BIO Web

of Conferences. 2024. Vol. 130, Article ID 04008.

93.

A.M. Sultanov, E.K. Yusupov, R.G. Rakhimov. Investigation of the Influence

of Technological Factors on High-Voltage p

0

–n

0

Junctions Based on GaAs // Journal

of Nano- and Electronic Physics. 2024. Vol. 16, Iss. 2, Article ID 01006.

94.

U.I. Erkaboev, R.G. Rakhimov, J.I. Mirzaev, N.A. Sayidov, U.M. Negmatov.

Influence of temperature and light on magnetoresistance and electrical conductivity

oscillations in quantum well heterostructured semiconductors // Romanian Journal

of Physics. 2024. Vol. 69, pp.610

95.

У.И. Эркабоев, Р.Г. Рахимов, Ж.И. Мирзаев, Н.А. Сайидов, У.М.

Негматов, С.И. Гайратов. Влияние температуры на осцилляции поперечного

магнитосопротивления в низкоразмерных полупроводниковых структурах //

Namangan davlat universiteti Ilmiy axborotnomasi. 2023. Iss. 8, pp.40-48.

96.

U. Erkaboev, N. Sayidov, R. Raximov, U. Negmatov, J. Mirzaev. Kvant o ‘rali

geterostrukturalarda kombinatsiyalangan holatlar zichligiga magnit maydon va

haroratning ta’siri // Namangan davlat universiteti Ilmiy axborotnomasi. 2023. Iss.

6, pp.16-22


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97.

У.И. Эркабоев, Р.Г. Рахимов. Вычисление температурной зависимости

поперечной электропроводности в квантовых ямах при воздействии

квантующего магнитного поля // II- Международной конференции

«Фундаментальные и прикладные проблемы физики полупроводников,

микро- и наноэлектроники». Ташкент, 27-28 октября 2023 г. стр.66-68.

98.

R.G.Rakhimov. Simulation of the temperature dependence of the oscillation of

magnetosistivity in nanosized semiconductor structures under the exposure to

external fields // Web of Technology: Multidimensional Research Journal. 2024.

Vol.2, Iss.11, pp.209-221