The Role of Language in Advertising

Advertising has penetrated into all aspects of social life and has become an indispensable part of people's daily life. The appeal of advertising is largely due to the advertising language. Advertising is the product of the development of commercial economy. With the rapid development of economic globalization, advertising as a carrier of information dissemination is an indispensable medium for marketing. Is there such a thing as advertising language? Certainly, the language of advertising is neither a variety nor a register in its own right. Rather, the language of advertising is able to take on any form that is required for communicating its message, thus covering and utilizing the entire linguistic continuum.