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PROBLEMS IN IMPROVING THE STRATEGIC MANAGEMENT OF THE
ENTERPRISE
ПРОБЛЕМЫ СОВЕРШЕНСТВОВАНИЯ СТРАТЕГИЧЕСКОГО УПРАВЛЕНИЯ
ПРЕДПРИЯТИЕМ
Mrs.Amnah Saeed J Alhindi
Al Faisal International Academy for training Institutes Company is a one-person
company. Business and management Coach
https://doi.org/10.5281/zenodo.13789534
Abstract.
This thesis discusses the problem of improving the strategic management of
sustainable development in industrial enterprises. Disadvantages of strategic management of
industrial enterprises are related to the decrease in the growth rates of the global and local
economy, the specific features of the development of socio-economic relations under
international sanctions. The main problem of the research is related to the imperfect strategic
management of the enterprise's investment policy, which leads to the slowing down of the
company's development and decrease in competitiveness.
Key word:
strategic management, development, strategy, negatively affect.
Аннотация:
В
данной
диссертации
рассматривается
проблема
совершенствования
стратегического
управления
устойчивым
развитием
промышленных
предприятий.
Недостатки
стратегического
управления
промышленными предприятиями связаны со снижением темпов роста мировой и
локальной экономики, особенностями развития социально-экономических отношений
в условиях международных санкций. Основная проблема исследования связана с
несовершенством
стратегического
управления
инвестиционной
политикой
предприятия, что приводит к замедлению развития компании и снижению
конкурентоспособности.
Ключевые слова:
стратегическое управление, развитие, стратегия, негативно
влиять.
Strategic management is one of the main elements of successful development of
enterprises. A well-designed strategy allows you to define development goals and priorities,
optimize resources, make informed decisions, and effectively manage changes in the external
and internal environment.
Of course, the long-term success of any enterprise depends on the developed strategy. If
the development strategy of the enterprise is not developed with one or another error, this
situation does not allow the enterprise to take a stable and strong position in the market.
Modern science and practice have extensive experience in strategic planning and
management, but many strategies still cannot adapt to the changing conditions of the external
and internal environment. This shows that not all problems of strategic management have yet
been solved, and this situation is primarily related to the development of mechanisms of
strategic stability of enterprise development.
However, modern enterprises face a number of problems and difficulties related to the
improvement of strategic management. And below we will mention some of them
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1.
Lack of understanding of strategy. One of the main problems is the lack of understanding
of the strategy by employees at all levels of the organization. It often happens that the strategy
is formulated at the top level, but does not reach the lower level implementers. This leads to
the loss of the integrity of the actions and compliance with the set goals.
2.
Inadequate adaptation to changes. The rapidly changing external environment requires
enterprises to be flexible and respond quickly to changes. However, many organizations are
not prepared for such challenges and do not know how to adapt their strategy to new
conditions.
3.
Inadequate use of information technology. Modern information technologies offer great
opportunities for improving strategic management, but many companies do not fully use
them. This leads to loss of competitive advantage and management efficiency.
1
Thus, improving the strategic management of enterprises requires a comprehensive
approach and consideration of various aspects such as strategy development, resource
allocation, employee motivation, and control of achievement of set goals. The correct
application of these methods and approaches allows enterprises to effectively develop and
achieve success in the modern conditions of the market economy, and it allows you to
simulate schemes of business processes.
2
Also, the objective reasons caused by the need to transition to the innovative type of
development of economic systems require a comprehensive solution to the problems of
effective cooperation of scientific, technical and economic factors in the entire innovation-
investment process. In our opinion, the rational combination of technological and economic
potentials is the central issue of managing the innovation-investment process. Table 1 below
provides an assessment of the factors affecting the stability of the enterprise. It analyzes the
main innovative trends in enterprises and the factors that negatively affect the introduction of
innovations, as well as the factors that ensure the development and support of innovations.
Table 1
Analysis of factors affecting the stability of enterprises
3
№
Factors
The results of the influence of factors
1
Knowledge and skills Direct management in production enterprises (laws
of market economy) lack of knowledge and skills in
the introduction of innovative management
prevents to do.
2
Level of
concentration
A high degree of centralization makes lower level
managers more creative limits the possibility of a
creative approach in thinking and management
3
Communication
system
Poor organization of the communication system or
the manager. In some cases, they cannot effectively
use information and news causing on-time delivery
problems
4
Agreement relations
The manager and the employee do not know clearly
1
Shevchenko, G.; Ustinovichius, L.; Walasek, D. The evaluation of the contractor’s risk in implementing the
investment projects in construction by using the verbal analysis methods. Sustainability 2019, 11, 2660. [CrossRef]
2
Ansoff I. Strategies for Diversification. Harvard Business Review, 1957, pp. 113-124
3
Prepared by the authors as a result of research
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the assigned tasks and follow them failure to do so
hinders the development of the management
process
5
To innovations
interest
Low interest in innovation by managers i.e. lack of
flexibility in management
6
Encouragement
Inadequate development of incentive system in
management reduces interest in introducing
innovative management
The large number of factors makes it possible to classify them according to certain
characteristics. The external factors of the enterprise include: anti-crisis policy of the state in
the economic sphere; demographic situation in the country; political stability; progress of
science and technology; development of transport infrastructure. Internal factors are formed
in the internal environment of the enterprise, in its subsystems (employees, production,
marketing, sales, finance, organizational structure). Management of internal factors allows the
enterprise to determine reserves of stability strengthening and to quickly manage production
in case of changes in external factors. The systematic development of the enterprise is carried
out by successively passing the stages from centralization to decentralization. This means that
every element of the enterprise becomes planned and organized. In essence, the transition to
a decentralized scheme of management by the enterprise also changes the management
system as a goal-directed external influence on the object, to change it to another state.
Development of the elements of the enterprise to the level of independent decision-making in
the conditions of an unknown external environment is the necessity of ensuring the
competitiveness of the enterprise. On the other hand, the enterprise must have certain
characteristics as a whole in the external environment, as a goal-oriented development. The
main of them is controllability. Management of the investment policy of enterprises, which
leads to incorrect determination of investment policy. The size and direction of investment
capital formation hinders sustainable development.
Thus, studying the problems of improving the strategic management of enterprises
made it possible to identify the main problems and obstacles facing modern organizations.
The results of the study showed that for effective management, it is necessary to take into
account internal and external factors, as well as constantly analyze and correct the company's
strategies.
To solve these problems, enterprises are recommended to introduce modern
management methods, such as the system of balancing indicators, management by objectives,
strategic planning, etc. In addition, it is important to ensure transparency and openness in the
management process, to ensure the motivation of employees, and to create conditions for
continuous training and professional development of employees.
Thus, the further development of strategic management of enterprises requires
continuous improvement and adaptation to changing market conditions and the internal
environment of the company. Scientific research on these issues plays an important role in
increasing the competitiveness and successful development of organizations.
References:
1.
Ansoff I. Strategies for Diversification. Harvard Business Review, 1957, pp. 113-124
ILM-FAN VA INNOVATSIYA
ILMIY-AMALIY KONFERENSIYASI
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2.
Shevchenko, G.; Ustinovichius, L.; Walasek, D. The evaluation of the contractor’s risk in
implementing the investment projects in construction by using the verbal analysis methods.
Sustainability 2019, 11, 2660. [CrossRef]
3.
Heo, B.Y.; Heo, W.H. Economic analysis of disaster management investment effectiveness
in Korea. Sustainability 2019, 11, 3011. [CrossRef]
4.
Gong, D.C.; Kao, C.W.; Peters, B.A. Sustainability investments and production planning
decisions based on environmental management. J. Clean. Prod. 2019, 225, 196–208.
[CrossRef]