The article explores the theoretical and methodological basis for improving the efficiency of the marketing system of the automotive industry. Scientific proposals and practical recommendations for improving marketing efficiency with a methodological approach to performance evaluation based on criteria and indicators aimed at a comprehensive study of the factors influencing the effectiveness of the marketing system of automotive enterprises.
Decree of the President of the Republic of Uzbekistan No. PF-4947 of February 7, 2017 “On the Strategy of Actions for the further development of the Republic of Uzbekistan.”
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