Authors

  • Kongratbay Avezimbetovich Sharipov
    Doctor Of Technical Sciences, Professor Rector Of Tashkent State University Of Economics, Uzbekistan
  • Umida Djalalovna Zaynutdinova
    Associate Professor, Candidate Of Economic Sciences Tashkent Financial Institute, Uzbekistan

DOI:

https://doi.org/10.37547/tajiir/Volume03Issue01-17

Keywords:

Brand of automotive enterprises competitiveness marketing efficiency

Abstract

The article explores the theoretical and methodological basis for improving the efficiency of the marketing system of the automotive industry. Scientific proposals and practical recommendations for improving marketing efficiency with a methodological approach to performance evaluation based on criteria and indicators aimed at a comprehensive study of the factors influencing the effectiveness of the marketing system of automotive enterprises.

References

Decree of the President of the Republic of Uzbekistan No. PF-4947 of February 7, 2017 “On the Strategy of Actions for the further development of the Republic of Uzbekistan.”

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