FEATURES OF ADVERTISING ACTIVITIES OF INSURANCE COMPANIES AND ITS IMPACT ON THE ECONOMY
Keywords:
Abstract
This article examines the aspect of the main features of the advertising activities of insurance companies from a theoretical point of view. A feature of insurance products that affects the presentation of advertising was considered, and the mistakes that insurance companies usually make when presenting their advertising campaign were also considered. The main types of advertising that are most often used to advertise insurance services were also considered.
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