Survival Strategies for Telecom Operators in the Age of OTT Disruption: A Business Model Analysis of Revenue Diversification and Market Adaptation

The fast growth of Over-the-Top (OTT) services disrupted conventional telecom revenue streams which now demands operators to develop new business approaches. Telecom corporations need essential survival techniques to preserve profitability while operating in an OTT-dominant market structure according to this research. The research utilizes a blended methodology that combines financial data within the industry with case examples and market pattern analyses to study the success of revenue-stream redirection strategies and market transition methods. Telephone and SMS revenue streams diminished continuously because of OTT competition so telecom operators must now focus on subscription packaging, enterprise solutions along with infrastructure revenue streams. Telecom resilience depends on three main factors: affiliations with OTT providers and government rules along with investments to develop new innovations in 5G technology and AI-powered network optimization systems. This paper develops an extensive framework for digital disruption management that helps telecom operators protect their business sustainability through the technological changes. This research connects academic discoveries to industrial field experiences which generates concrete recommendations useful for telecom companies and policy makers and stakeholders involved in digital system operations. The research results demonstrate why telecom entities need to adopt innovative and agile approaches when creating their strategic plans. Future scientific research needs to study how these adaptation techniques affect telecommunication businesses across various markets through extended research periods.