Vol. 3 No. 02 (2021): Volume03Issue02

The research work was conducted to find out  on the adopting of managerial marketing strategies to revive the declining position of industries in the state, The study will help Borno state industries to identify the marketing style/ marketing strategies on day to day activities on managing it industries in the state the research also reveal that the marketing strategies and marketing logic that will be use to attract more prospective customers to patronize Borno state industries goods , Base on the finding,  it was reveal that Borno state government need to invest a higher amount of money to boost the economic standard of state,  create more job opportunity to the teeming youth of state,  and also attract foreign direct investors for the survival of the industries of the state, all the industries need to adopt PS of marketing mix programme,  marketing segmentation, packaging branding vertical marketing system and horizontal marketing system, price of product fixing policy,  distribution channels,  method of advertising channels  product life cycles stages and the rest. Borno state industries to move out of these economic recession all the industries most adopts managerial marketing strategies for the revival of Borno industries.

The measures taken in our country create favorable conditions for the successful activities of entrepreneurs. An important aspect of an entrepreneur's activity is that he works, organizes and implements the innovation process, the introduction of innovations in the socio-economic process in accordance with the requirements of society. He adapts the results of this activity to social, legal, and economic processes taking place in society, monitors trends in its development, and draws independent conclusions. The article discusses in detail the concepts of entrepreneurship and entrepreneurial activity. The role and importance of entrepreneurship has also been scientifically studied.

The article examines five priorities of the country development.  These include improving the construction of the state and society, ensuring the rule of law and reforming the judicial system, further developing and liberalizing the economy, developing the social sphere, ensuring security, interethnic harmony and religious tolerance.  is to conduct foreign policy in a mutually beneficial and practical spirit.

This paper is devoted to determine the influence of products quality and price competitiveness on repeat patronage of goods and beverage exporting SMES in North-East Nigeria.  Delta were obtained from 244 entrepreneurs in  the North-East region of Nigeria.  Cluster sampling method was used to determine the sample size since the target population is heterogeneous. Stratified random sampling technique was used to select the respondents for the study. A structured on a 4 point modified IKert scale. The person Product moment correlation was used for data analysis. The findings revealed that there is positive and significant relationship between product quality and repeat patronage of food and beverage exporting SMES in North-East region of Nigeria. The study also found a positive and significant relationship between price competitiveness and repeat patronage of food and beverage exporting SMES in North-East region of Nigeria.  From the above findings, it was concluded that product quality and price competitiveness have a positive and significant influence on repeat patronage of food and beverage exporting SMES in Nort-East Nigeria,  based on the endings and conclusion, it was recommended that Nigerian SMES particularly those exporting food and beverage products should improve their product quality and price competitiveness as it would enhance repeat patronage among international customers.

In Nigeria, the majority of content analysis research tends to tilt towards the dominant quantitative method. This technique now seems overly used, overspent, and unoriginal. This paper reviews content analysis as an empirical research method that is used to study the content of text in order to make inferences that are based on findings. The plethora of quantitative content analysis research writings are predominantly on the study of newspapers with research objectives that rotate around depth, direction, frequency and prominence. This paper in a bid to critique this overly used method of writing, provided description of Content Analysis as a research method, explained the goals/objectives of content analysis as well as underscored the various qualitative methodological types. Furthermore, the uses of content analysis in relation to text were explained. This paper concluded that the content analysis research method is under-used and that there is an abundance of communication branches where the research method needs to be applied.

The objective of this manuscript is to theoretically and empirically evaluate the application of planning techniques and associated contingency strands in the strategic management processes. Planning itself is the process of setting objectives and the decision of how they are to be achieved. The end product of planning is a plan irrespective of its continuous nature. The paper examined the relevance and characteristics of planning, patterns of planning, and contingency planning. The planning techniques dealt with in this paper that would ensure effective strategic management feasibility include forecasting, both quantitative and qualitative perspectives, with relevant examples; including forecasting usefulness, general purpose of forecasting and types. Other techniques of planning and applications explored and applications in the study are budgeting, scheduling and sequencing, in addition to types of schedules and techniques that would statistically enhance strategic management processes feasibility. The adoption of relevant planning techniques and the feasibility is therefore recommended. The study also recommends the need for contingency plans with time and space.