The USA Journals Volume 03 Issue 05-2021
15
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
May 12, 2021 |
Pages:
15-21
https://doi.org/10.37547/tajpslc/Volume03Issue05-03
I
MPACT
F
ACTOR
2021:
5.
952
‘
ABSTRACT
This article reveals the impact of political communications on the stability of the state and society in
the context of globalization. Based on the analysis of various elements of political communication, the
author proposes mechanisms to increase the effectiveness of the dialogue between the state and
society.
KEYWORDS
Globalization, democratization, modernization, integration, information and communication
technologies, political communication, political agent, media democracy, manipulation, political
marketing.
INTRODUCTION
The impact of globalisation processes includes
democratization,
modernization
and
integration of the modern world, changes in
political times and space. Because, the
politician-scientist S. Otamuratov pointed
out:"Globalism " is the fact that the pieces are
being torn, in one whole state. Even more
precisely, under the strong pressure of highly
Political Communications As A Factor Of Sustainable
Development In The Context Of Globalization
Jasurbek Mamirjonovich Muminov
National University Of Uzbekistan
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
The USA Journals Volume 03 Issue 05-2021
16
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
May 12, 2021 |
Pages:
15-21
https://doi.org/10.37547/tajpslc/Volume03Issue05-03
I
MPACT
F
ACTOR
2021:
5.
952
developed countries, it is an expression of the
appearance, manifestation of the existence of
a single whole in all spheres of Nations,
countries and Regions" [1;19]. Under the
influence of the factors formed in the political
sphere in the global sphere, large-scale
changes are taking place, such as tries to unite
the political systems of different states in a
single
political
communication
scheme.
Therefore, the researcher B.Omonov said: "As
a result of the rapid development of the
Internet Network, a new era has begun in the
construction of fast-paced globalisation and
interregional integration States. In fact,
globalisation has accelerated the process of
modernization, so it would not be a mistake to
say. Because of that globalism is a common,
more precisely, Western Association around a
common idea" [2;112].
In the context of globalisation, the formation
of a political culture in connection with the
evolution of Information Technology and the
possibility of communication, the political
consciousness
and
self-awareness
and
socialization
of
an
individual,
the
transformation of political activity of a broad
masses, the creation of a positive image in
politics, the popularization of the political
sphere, the decline in the role. These factors
lead to a change in the positions and roles of
political communications and its main
participants. Now in the political system,
political communication is increased only
vertically, that is, between the management
and the personal, because of democratization,
political communication is horizontal, that is,
the number and directions of vectors of
political communication increase. This means
that the scale and level of political
communication is one of the most important
indicators that also indicates the level of
democratization of society. Therefore, the
Russian oli M.Delyagin describes this process
as "The process of development based on the
superiority of new and computer technologies
of a single global financial and Economic
Space" [3;51].
As the communication environment becomes
denser in the global environment, more and
more information becomes available to the
recipient,
confirming
their
authenticity
becomes a daunting task. To simplify the flow
of information, a person uses special internal
rules for sorting information, an algorithm that
ensures the stability of his thoughts about the
world. In a modern informed society, political
communication can be the emergence and
circulation of political myths. It is used to
achieve political goals, such as the struggle for
political power, the legalization of it for the
maintenance of power, the achievement of
political supremacy.
It should be noted that in modern research,
several conclusions were formed on the role of
political communication. They are described as
a transitional period in relation to their current
state. When we say "transitional period", in its
current conditions, it is characterized by the
fact that the two-sided feature of this
phenomenon is taken into account. Political
communication is said to be a certain political
process that transmits political information, as
a participant in its semantic function, and at the
same time ensures the connection between
the political system and small elements, while
at the same time providing the basis for the
development of this system. In the modern
social space, political communication is a
central and important feature of politics, losing
its importance in the quality of the pure
technical process of information exchange
The USA Journals Volume 03 Issue 05-2021
17
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
May 12, 2021 |
Pages:
15-21
https://doi.org/10.37547/tajpslc/Volume03Issue05-03
I
MPACT
F
ACTOR
2021:
5.
952
between the state and society. This concept
largely determines the nature of the lively
Organization of power and public relations in
the political arena. The modern political
process is developing in many ways under the
influence of globalism.
METHODS
The inconsistency of information flow resulting
from the development of democracy and
information and Communication Technology in
the society creates the need for the
development of political communications. This
is especially evident in the relations between
state bodies and society in the conditions of
"noise democracy", when it tries to attract the
attention of society by political subjects, which
is considered a difficult situation. From the
point of view of the internal dynamics of the
political system, political communication
becomes the main factor for the performance
of the tasks of the subjects in their
competence. Because in the field of politics,
there is a constant growth and change of
political figures. The establishment of political
communications
guarantees
the
transformation of the political process into an
equal participant. In the global environment,
political
communications
ensure
the
realization of the interests of institutional
groups and legalize them without excessive
effort.
Political communications in modern relations,
taking into account the increasingly important
importance of Information, change the
positions of the participants in the process. As
a result of changes in the political sphere, the
mass media can be characterized as the main
participant in political communication, because
exactly they will have the ability to immediately
respond to public opinion and questions, at the
same time, to formulate them. As a result of
the formation of public opinion through the
simulators that the media provide, a new form
of government can lead to the establishment
of media democracy in its quality. As an
indicator of such changes, the following
processes can be cited as an example: policy
mediation increases, the individual relations of
the participants in the political process are
limited, the virtualization of politics increases.
Information and communication processes are
important for political activity. In this
information relationship, the main role is
played by political agents who are specially
engaged in the preparation of the right
information first and then form public opinion.
These political agents include: "official state
institutions (provided by their leaders, as well
as Public Relations Information Departments);
State (National) Mass Media (mass media);
independent and opposition mass media;
corporate structures (party bodies, public
associations, professional political advertising
agencies, etc.); foreign media" shular are in the
sentence. Their communicative interaction
basically creates an information market in the
society, where each of them develops
individual political strategies to achieve their
own interests in the sphere of power relations.
Therefore, the philosopher scientist Sh.
Madaeva noted, "the creative approach to the
changes taking place in the policy of our state
leads, first of all, to draw conclusions based on
the national character, history and potential, to
the formation, improvement of elements of
democratic thinking in the national mentality
and, most importantly, to the manifestation of
this characteristic in the sphere of social life"
[4;110].
The USA Journals Volume 03 Issue 05-2021
18
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
May 12, 2021 |
Pages:
15-21
https://doi.org/10.37547/tajpslc/Volume03Issue05-03
I
MPACT
F
ACTOR
2021:
5.
952
In the conditions of Media democracy, it is
important to be able to see social problems
through the use of the media. The solution of
social problems and the struggle for them can
take a severe toll, because the resources that
serve the interests of the public unbiased are
very limited. On top of this, it is natural that the
development
of
information
and
communication technologies have also played
a positive and at the same time communicative
role, as a basis for the management of social
consciousness
through
psychological
manipulation for the realization of political
goals.
RESULTS AND DISCUSSIONS
In modern society, attempts are being made by
the aggressive forces to control public
consciousness through the use of political
legends in the realization of their goals through
the use of political communications. The
perception of a person about the world is
characterized as an algorithm that ensures
stability and influences his political actions. It is
used to realize the political objective of
political monotony. For this, the subjects of
politics often associate communication with
their own program, with various media, which
specifically interprets various events, helping
to form the desired landscape of the world
itself in the public consciousness. In this
regard, the political functions of the media are
increasing. Therefore, even A.Muminov noted,
"it is important to emphasize that the
chambers of the Oliy Majlis always attach great
importance to the issues of establishing public
and parliamentary control over the activities of
the public authorities and management bodies
of the mass media. The effect of such control:
To examine the level of execution of laws
and decisions adopted by the public
authorities and management bodies;
To identify the object and subject that
negatively affects the application of law
and decisions in practice;
To establish measures aimed at eliminating
the existing shortcomings;
Control over relevant laws and decisions-
introduction of amendments and additions
based on the results of the analysis;
It should be emphasized that the
responsibility and obligation of state
authorities, officials and citizens to comply
with the provisions of the legislation is
particularly evident in increasing " [5; 73-
74].
Politics is being transformed from the media
into the Institute of reality formation and the
instrument of political manipulation. Politics is
the focus of attention and the goal of
establishing political communication is to
establish close contact with society, to get
acquainted with its interests and needs.
Political communication serves to stabilize
society, such relations are necessary for
achieving reconciliation without violence and
for the stability and continuity of the political
system.
And
the
study
of
political
communications allows to more thoroughly
study the peculiarities of the political sphere,
its functions, participants, channels, signal
systems, to more accurately reveal the
features of the renewal of its society, to
develop new models and approaches to
communicative processes in politics.
The USA Journals Volume 03 Issue 05-2021
19
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
May 12, 2021 |
Pages:
15-21
https://doi.org/10.37547/tajpslc/Volume03Issue05-03
I
MPACT
F
ACTOR
2021:
5.
952
CONCLUSION
Political communication refers to the private
state of social communication in the form of a
certain form of interaction of individual and
organized factors that convey information
through language and other symbolic forms.
But here is the Russian scientist Solovev's
concept
of
"political
communication"
describes the communicative communication
as a communicative process of a specific type,
rather than a rational one, which has individual
sources, a specific type of organization of
social interaction, its morphology, specific
functional loads within the framework of
society, an indirect style of communication of
macro social groups and a number of then,
based on the Unity, specific and general
dialectics, it is possible to draw the following
conclusion:
Univer
the
sociology
of
communication, which is the subject of law,
legislation, development trends, as well as the
interaction and influence of information in
society and its tools, is represented as a
methatheoretical on the attitude to political
communicativism, in which the activities of
political factors for the, re-relations and
relations in the field of politics are interpreted
from the point of view of manifestation of
action
in
cooperation
with
social
communication in the field of objectological
law.
Political communication is also manifested in
the form of Mass Communication, which
traditionally involves the use of means of
communication. The study of political
communicative processes in modern society
contributes to the formation of civil
consciousness and the rise of political culture,
and also allows citizens to understand their
roles and positions in the political system, as
well as to counteract the manipulative
influence of communicators. Therefore, within
the framework of the views on modern
democracy, special attention is paid to the
problem of political communication. In this
sense, B.Kuchkarov argues that in an informed
society "In order for democracy to find a full
resolution, a person must feel himself free,
both economically and morally, and recognize
that these freedoms are guaranteed by the
institutions of Law" [6;131].
Particular attention is also paid to the use of
marketing methods in political communication
at the present time. Because the comparison of
politics with the market today has also entered
the research lexicon of influential political
scientists. Therefore, with the outbreak of
political struggle, marketing styles have
become an integral part of any political
campaigns. Uncertainty in the selection of
voters, strengthening the positions of
marketing and advertising agencies and
recognition of the effectiveness of marketing
methods in the activities of non-profit
organizations are of paramount importance.
New views on political communication show
that it is necessary to take into account the
consumer trend in politics, in which different
audiences, their communication channels and
in general, not only in the choice of election
tactics, but also in relations with politics and
politicians.[7-12]
Thus, consumerism in politics means that for
the electorate this situation is not the rhetoric
in
the
exchange
of
information
or
communication, but the result that is effective,
the acceptance of Real political promises is a
priority. Because selfishness, statement,
inability to attract long attention, the tendency
to quickly change thoughts, etc., which we face
The USA Journals Volume 03 Issue 05-2021
20
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
May 12, 2021 |
Pages:
15-21
https://doi.org/10.37547/tajpslc/Volume03Issue05-03
I
MPACT
F
ACTOR
2021:
5.
952
in the application of political communication
technologies, leads to a decrease in the level of
democracy in society. Accordingly, the use of
marketing methods of political communication
requires a policy to be understood as a market
in which certain products and services are
consumed.
REFERENCES
1.
Отамуратов С. Глобаллашув ва
миллат. – Т.: Янги аср авлоди, 2008.
2.
Омонов Б. Глобаллашув ва сиёсий
янгиланиш // Тафаккур. 2012, 3-сон.
3.
Делягин М.Г. Мировой кризис: общая
теория глобализации: Курс лекций –
М., 2003.
4.
Мадаева Ш. Миллий менталитет ва
демократик
тафаккур
(XX
аср
сабо
қ
лари ва XXI аср исти
қ
боллари) –
Т.: Фалсафа ва
ҳ
у
қ
у
қ
институти, 2007.
5.
Муминов
А.
Ўзбекистон
ахборотлашган жамият сари – Т.:
Turon zamin ziyo, 2013.
6.
Қ
ўч
қ
оров В. Миллий ўзликни англаш
ва ижтимоий-сиёсий жараёнлар. – Т.:
Akademiya, 2007.
7.
Тошпулотов Ш. Э. The role of inter-
religious tolerance in ensuring socio-
political stability: uzbekistan and
foreign
experience
//Ижтимоий
фанлар. – 2020. – т. 5. – №. 3. Available
at:
https://scholar.google.com/scholar?oi=
bibs&cluster=15784578658660743672
&btni=1&hl=ru
8.
Eshpulotovich t. S., Turayevich S. U.
International political mechanisms for
ensuring religious tolerance and the
importance
of
its
teaching
in
educational institutions //european
journal of molecular & clinical
medicine. – 2020. – т. 7. – №. 3. – с.
5265-5268.
Available
at:
https://scholar.google.com/scholar?oi=
bibs&cluster=15784578658660743672
&btni=1&hl=ru
9.
Eshpulotovich T. S. The reflection of
the phenomenon of freedom of
conscience and the principle of
interreligious
tolerance
in
the
legislation
of
the
international
community
and
uzbekistan
//international engineering journal for
research & development. – 2020. – т. 5.
–
№.
Icipps.
–
с.
5-5..
https://scholar.google.com/scholar?oi=
bibs&cluster=3195783177761830836&b
tni=1&hl=ru
10.
Toshpulotov
Shokhijakhon
Eshpulotovich The role of foreign
experience
in
ensuring
religious
tolerance:
world
and
national
approach
//
Вестник
науки
и
образования. 2020. №25-3 (103). Url:
https://cyberleninka.ru/article/n/the-
role-of-foreign-experience-in-ensuring-
religious-tolerance-world-and-national-
approach
11.
Тошпулотов Шохижахон Отношение
к
религиозной
терпимости
в
международной
политике
и
законодательстве
Узбекистана
//
Review of law sciences. 2020.
№Спецвыпуск.
Url:
https://cyberleninka.ru/article/n/otnos
henie-k-religioznoy-terpimosti-v-
mezhdunarodnoy-politike-i-
zakonodatelstve-uzbekistana
The USA Journals Volume 03 Issue 05-2021
21
The American Journal of Political Science Law and Criminology
(ISSN
–
2693-0803)
Published:
May 12, 2021 |
Pages:
15-21
https://doi.org/10.37547/tajpslc/Volume03Issue05-03
I
MPACT
F
ACTOR
2021:
5.
952
12.
Toshpulotov S. E. Issues Of Ensuring
Tolerance In The Activities Of Religious
Denominations
And
International
Organizations (Political-Legal Analysis)
//The American Journal of Social
Science and Education Innovations. –
2021. – Т. 3. – №. 04. – С. 184-189.
https://usajournalshub.com/index.php/
tajpslc/article/view/2785/2669
https://doi.org/10.37547/tajpslc/Volum
e03Issue04-34
